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03 January 2023 | Story Dr Cindé Greyling | Photo Anja Aucamp
Dr Nomalungelo Ngubane
Dr Nomalungelo Ngubane, the Director: Academy for Multilingualism, is working through various initiatives to ensure that the UFS becomes and remains the South African leader in multilingualism.

The Academy for Multilingualism was established at the beginning of 2021, flowing from the UFS Language Policy (2016) that is currently under review, and which expresses the university’s commitment to multilingualism, with a particular emphasis on Sesotho, Afrikaans, and isiZulu, while English remains the primary medium of instruction for undergraduate and postgraduate studies.

The Student Language Preference Survey continues to indicate that many students have difficulty understanding English lectures due to language differences. Multilingual models from places like South America, India and South Africa were considered in order to structure the approach at the UFS.

Promoting indigenous languages

To mitigate the English barrier, the academy is developing multilingual academic glossaries. The multilingual glossaries are also intended to drive the promotion of indigenous languages (Sesotho/Afrikaans/IsiZulu) as academic languages, and to create multilingual learning spaces that embrace diverse languages.

Academic word lists from seven departments are in the process of being translated – in conjunction with the Unit of Lexicography – to create glossaries. The team at South African Sign Languages will add videos to these glossaries to provide unique and inclusive content in the realm of multilingualism. 

In 2022, the academy, in collaboration with the Library and Information Services, launched an African Languages Press with the aim of promoting and advancing publications of literature and research books using South African indigenous languages. 

The Academy for Multilingualism also promotes multilingualism through the Initiative for Creative African Narratives (iCAN), a programme that encourages students to write short stories in their indigenous home languages. By incorporating student narratives into learning material, students learn about one another, from one another.

The iCAN multilingual booklets are also used to encourage extensive reading among undergraduates and among learners in the surrounding community schools.

Use of translanguaging practices
 
The academy is also working with the Centre for Teaching and Learning’s (CTL) A_STEP programme to pilot the use of translanguaging practices in tutor sessions. UFS staff will also be trained on teaching and translanguaging practices. Voice-over translations of English lessons into Afrikaans and Sesotho in the Faculty of Theology and Religion paved the way for the academy to proceed with this practice in other subjects. The Translanguaging Seminar 2022, hosted by the academy and the CTL, was used as a platform for sharing translanguaging knowledge and practices by academics from the UFS and other institutions.

The Kovsies Multilingual Mokete has become a popular annual tradition celebrating different cultural expressions – in visual art, poetry, storytelling, drama, music, and song – by different language groups and in the different languages that are dominant at the UFS (i.e. English, Afrikaans, Sesotho, isiZulu, and Sign Language). This year’s event was held on the South Campus in October.

With its various initiatives, the Academy for Multilingualism will ensure that the UFS becomes and remains the South African leader in multilingualism.

News Archive

UFS scoops up MACE special award for consistent excellence
2016-12-02

Description: MACE awards 2016 Tags: MACE awards 2016 

From the left: Martie Nortjé, Lerato Sebe, Thabo Kessah,
Lacea Loader, Lelanie de Wet, Leonie Bolleurs,
Leslé-Ann George, and Mamosa Makaya from the
UFS Communication and Brand Management team
at the MACE Excellence Awards, where they received
two Merit Awards, two Excellence Awards, four Gold Awards,
one Platinum Award, and one Severus Cerff: Special Award.

The Department of Communication and Brand Management at the University of the Free State (UFS) won ten awards during the Excellence Awards of the national association of Marketing, Advancement, and Communication in Education (MACE), held on 24 November 2016 in Cape Town. Hundred and sixty two awards were presented at the event.

At the awards ceremony, the department further received the Severus Cerff Award for demonstrating consistent and outstanding excellence in the 2016 Excellence Awards Programme.

The awards ceremony is part of the MACE Annual National Congress, which took place from 23 to 25 November 2016. The MACE Congress is a platform where experts from the fields of marketing, advancement, and communication share experiences and best practices. This year’s programme included speakers such as Dr Imtiaaz Sooliman, Founder of Gift of the Givers, Ruda Landman, Non-Executive Director of Media24 Limited, and Jonathan Shapiro, well-known cartoonist.

Lacea Loader, Director of the Department of Communication and Brand Management, said, “I am extremely proud of our achievements and I’m privileged to work with such a high-performing team. The fact that we received the Severus Cerff Award for consistent excellence is an additional, exceptional accomplishment.”

Other awards include a Platinum Award, four Gold Awards, two Excellence Awards, and two Merit Awards. Martie Nortjé, Assistant Director: Branding and Merchandise, received a Platinum Award for KovsieGear, the university’s merchandise shop. The Platinum Award is given to all the entries receiving a Gold Award of Excellence in a category, and the best entry in a division receives the award.

Leonie Bolleurs, Assistant Director: Internal Communication, received the Gold Awards for the Sound [W]right UFS student tone and voice guide, the Spaces and Places Video, the Student Bursary Fund Campaign: Photographs as well as the Excellence Awards for the Student Bursary Fund Campaign: Video and the Expanded Footprints Publication. Loader was awarded with the Gold Award for the Facilitation of the review of the UFS Language Policy. This award is given to the highest-scoring entry in every category.

Thabo Kessah, Senior Officer: Internal Communication at the Qwaqwa Campus, and Loader each received a Merit Award for the Ke Eo Taba Qwaqwa Newsletter and Prof Jonathan Jansen’s Commemorative Book: For such a time as this.

Earlier this year, KovsieGear received Gold at the 2016 Prism Awards of the Public Relations Institute of Southern Africa (PRISA). The B Safe Take Action campaign also recently received an award at the African Excellence Awards in Cape Town.

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