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25 January 2023 | Story Lacea Loader | Photo Supplied
Prof Vasu Reddy
Prof Vasu Reddy, newly appointed Vice-Rector: Research and Internationalisation.

Prof Vasu Reddy has been appointed as Vice-Rector: Research and Internationalisation of the University of the Free State (UFS). His appointment for a five-year term was approved by the university’s Council during its quarterly meeting on 25 November 2022.

Prof Reddy completed a BA, BAHons, and an HDE at the University of Natal (Durban), a master’s at Wits University, and a PhD in Gender Studies at the University of KwaZulu-Natal. He began his career in languages, comparative literature, and gender studies as a lecturer at the same institution in 1993, before moving through the ranks as senior lecturer, associate professor, honorary professor, and research fellow. He was also Executive Director of the Human and Social Development Research Programme at the Human Sciences Research Council (HSRC) before joining the University of Pretoria as Professor of Sociology and Dean of the Faculty of the Humanities in 2015.

“Prof Reddy has valuable experience in the South African higher education sector, and his extensive networks – nationally, on the continent, and globally – will contribute greatly to the university’s intent for the coming years to be a research-led university that contributes to development and social justice through the production of globally competitive graduates and knowledge. His portfolio will play a critical role in supporting the institution’s Vision 130, which is a formulation of our aspirations and intentions to reposition the UFS leading up to 2034, when the university will celebrate 130 years of existence,” says Prof Francis Petersen, UFS Rector and Vice-Chancellor.

Prof Reddy is a member of the Academy of Sciences of South Africa (ASSAf) and a B1 NRF-rated scientist. His research areas are African sexualities, genders, and inequalities, which exposes the persistent silences around sexualities (also aligned to HIV/AIDS). His research focuses on the importance of sexual cultures to interpret and understand sexual diversity in promoting people’s rights, well-being, and dignity with local and international research partners. He has supported an extensive number of postgraduate students and contributed to numerous peer-reviewed publications as both author and editor. He also boasts an extensive list of local and international conferences and is a respected workshop and short course facilitator.

Between 2007 and 2022, he was involved in obtaining substantive research funds, which contributed to numerous projects, including topics such as gender-based violence, affirmative action, poverty, food security, sexuality, education, public intellectuals, and equality – to name a few.

Prof Reddy is a regular guest for local and international media, providing expert opinions and insight in his field of interest. He was part of a Ford-funded international project on sexualities and pedagogies and had several successful linkages with institutions in the USA and the UK. He has also been involved in successful partnerships with civil society organisations and some multilateral agencies that have resulted in successful research collaborations with scholars and activists in South Africa, other parts of Africa, India, Europe, the UK, Latin America, and North America.

“Prof Reddy’s experience in these positions and his demonstrated success with research collaborations across different sectors place him in good standing to lead research and internationalisation at the UFS, “says Prof Petersen.

Prof Reddy will assume duty on 1 May 2023.

News Archive

UFS SIFE is the best in SA!
2004-07-09

The SIFE team celebrates their victory with Jack Shewmaker, founder of SIFE in 1975 and past-president of Walmart in the USA, and Moses Kgosana, Chairman of KPMG SA.

The Students in Free Enterprise (SIFE) team of the University of the Free State competed in the National SIFE championships on Thursday, June 17, 2004 at Ceasar’s Convention Centre in Johannesburg.

Strong competition was experienced from the other ten participant SA universities, e.g. the Universities of the Western Cape, Kwazulu-Natal, Cape Town and RAU, but die UFS SIFE team retained the national championship for the third year running.

The team will now represent South Africa and the University of the Free State in Barcelona, Spain at die SIFE World Cup. The competition will be held from 22 to 24 September 2004.

The presentation team members for the competition were Tsholofelo Tlhomelang, Imameleng Matete, Kenneth Lefa, Kabelo Lephaka, Nadia van Staden, Tshepo Mahloko (Multi-Media), Werner Schmidt (Faculty Advisor). Supporting the presentation team were Lineo Peete, Keketso Ntene, Ruth Morienyane, Motaung Mathaba, Tshireletso Seekoe, Peter Letsoalo, Obakeng Msuthwana, Tshepiso Lebentle, JC Langeveldt and Michelle Stanley.

SIFE is a world-wide non-profit organisation with the express aim of encouraging students to spread their business knowledge - gained in the classroom - to the community, to promote and expand the principles of free enterprise.( www.sife.org )

The criteria by which SIFE-projects are measured are the following:

• How free markets work in the global economy.
• How entrepreneurs succeed by identifying a market need and then profitably producing and marketing a product or service to fill that need.
• The personal entrepreneurial, communications, technology and financial management skills needed to successfully compete.
• Practicing business in an ethical and socially responsible manner that supports the principles of a market economy.
• Measuring the results of projects, utilizing mass media and the Internet, involving non-business majors and utilizing a Business Advisory Board, communicating the program through a written report and verbal presentation.

The UFS’ SIFE-team’s presentation complied with all the above mentioned criteria. SIFE UFS’ education drive stretched from primary school learners, to adults who had been working for thirty years – this diverse group was taught about the free market system and its value in the global village. Business ethics and basic business principles were communicated in a fun and interactive way to learners. High-level business advice was given to entrepreneurs who started new projects, e.g. a brick-maker, and marketing advice were given to existing businesses in need of expansion.

If you are interested in helping SIFE UFS achieve its goals, e-mail Werner Schmidt at
schmidtw.ekw@mail.uovs.ac.za or phone him at 051 – 401 3376.

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