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03 January 2023
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Photo Evert Kleynhans
Dr Dolf van Niekerk.
The University of the Free State (UFS) would like to express its condolences to the family and friends of South African author, Dr Dolf van Niekerk, on his passing.
Dr Van Niekerk, the recipient of an
honorary doctorate from the UFS, passed away on 31 December 2022. The UFS awarded a Doctor of Letters to Dr Dolf van Niekerk during its April 2021 graduation ceremony.
Dr Van Niekerk was a celebrated author who also achieved fame as a dramatist and radio presenter. An alumnus of the UFS, he received a BA degree from the university cum laude in 1949. He also played a role in academia and was an emeritus professor at the University of Pretoria until his retirement in 1994. His work includes 27 books in philosophy, poetry, fiction, drama, and memoirs, for which he has received numerous awards. These include the
Eugene Marais Prize, the MER Prize, and the Scheepers Award for Youth Literature.
“Dr van Niekerk is a Kovsie alumnus with a deep connection to the Free State. He played a significant role in the country’s literary history, and it was an honour for the university to award him with an honorary degree. A wordsmith of note, Dr van Niekerk’s contributions to South African literature, radio, and stage will live on," says
Prof Francis Petersen, Rector and Vice-Chancellor.
Dying of consumption: Studying ‘othering’ and resistance in pop culture
2014-10-31
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The Centre for Africa Studies (CAS) at the UFS – under the project leadership of Prof Heidi Hudson (CAS Director) – conceptualised an interdisciplinary research project on representations of otherness and resistance.
This is in collaboration with UFS departments such as the Odeion School of Music, the Department of Drama and Theatre Arts, the Department of Fine Arts, the Jonathan Edwards Centre Africa and the Department of Afrikaans and Dutch, German and French.
In this project, Dr Stephanie Cawood from CAS leads a sub-project on the dynamics of pop culture and consumerism. Her research unpacks and critiques pop culture representations of othering and resistance by engaging with the othering rhetoric of conspicuous consumption as well as the subversive rhetoric or culture jamming at play in various South African youth subcultures.
Consumerism has become the institutional system in which we live our daily lives. Pop culture is the result when multinational corporations take aspects of culture and turn it into commodities with high market value. In pop culture and its manifestation, consumption, marketers and savvy advertising executives have realised long ago that othering and resistance are powerful tools to artificially create empty spaces in people’s lives that can only be filled through consuming.
“The scary thing is in my opinion that everyone has become a market segment, including very young children,” says Dr Cawood.
In his 1934 book, The Theory of the Leisure Class (TLC), Thorstein Veblen coined the term conspicuous consumption to describe the conduct of the nouveau riche. He contended that when people manage to meet their basic human requirements, any additional accumulation of wealth will no longer relate to function, but will be spent on ostentatious displays of conspicuous consumption or waste. Conspicuous consumption has evolved into invidious consumption where consumption is a mark of one’s superior social status and particularly aimed at provoking envy. The whole point is unashamed one-upmanship.
“Think of the izikhotane or skothane cultural phenomenon where young people engage in ritualised and ostentatious consumerist waste for social prestige. This is an excellent example of invidious consumption.
“Instead of striving to become good citizens, we have become good consumers and none are more vulnerable than our youth irrespective of cultural and ethnic differences”.