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13 June 2023 | Story Valentino Ndaba | Photo Supplied
GBV UFS Values
Values are a powerful tool in the fight against gender-based violence.

Dr Choice Makhetha, a participant in a recent dialogue focused on the role of student leadership in eradicating gender-based violence (GBV), conveyed a pivotal message during her opening statement. She emphasised universities’ dedication to reshaping and instilling new values in the lives of students. This sentiment laid the foundation for an insightful discussion centred on the importance of values in combating GBV. 

"In university, we work hard to reshape and bring new values into students' lives,” said the Director of Student Affairs at Stellenbosch University, who is a former University of the Free State (UFS) Vice-Rector: External Relations, Dean of Student Affairs, and alumna.

The dialogue was a collaborative effort between the Gender Equality and Anti-Discrimination Office and the Division of Student Affairs. It featured esteemed experts in student governance and leadership, including Sikhululekile Luwaca, Assistant Researcher in the UFS Unit for Institutional Change and Social Justice, Prof Nicky Morgan, former UFS Vice-Rector: Operations, and Moema Motlogelwa, Assistant Director in Student Affairs.

The importance of being value-driven

Luwaca emphasised the need for student leaders to contemplate UFS values. He remarked, "Vision 130 commits us to be accountable. It affirms that those within the UFS will be held accountable. We are devoted to creating an environment that fosters exceptional teaching, learning, and scholarship, as well as caring for ourselves, our fellow human beings, and the natural environment. Our commitment lies in advancing the values of human dignity through ethical and transparent conduct, along with institutional responsibility."

In addition, Luwaca proposed the implementation of a prerequisite course on GBV for all students aspiring to hold positions in the Student Representative Council. This measure would further enhance awareness and understanding of GBV among future leaders.

Echoing similar sentiments, Prof Morgan advocated for justice and respect as fundamental guiding principles in all interactions. “Develop an internal compass of what is right – and that does not depend on laws, politics, or democracy. GBV among our leaders is not a political issue.”

With great power comes great responsibility

Motlogelwa's contribution focused on developing student leaders and addressing gender-based violence (GBV). He highlighted three key steps: awareness and education, advocacy and support, and strengthening partnerships. He emphasised the need for well-informed student leaders who understand university policies and referral systems. Motlogelwa also stressed the importance of advocating and supporting GBV prevention. Additionally, he proposed collaborative efforts with relevant entities to achieve common goals. Ultimately, the goal is to produce model citizens who embody the university's vision and values.

What values do we subscribe to as an institution? 

At the UFS, our values are integral to shaping our culture and guiding our actions and choices. These values include a commitment to excellence, innovation, and impact, as well as accountability, care, and social justice. These principles are articulated in Vision 130, our strategic intent to reposition the institution by the time of its 130th anniversary in 2034.

News Archive

UFS Communication and Brand Management wins for the third time in the 2017 International Gold Quill Awards
2017-06-29

Description: 2017 International Gold Quill Awards Tags: 2017 International Gold Quill Awards

Lacea Loader, Director: Communication and Brand
Management and Leonie Bolleurs, Assistant Director:
Internal Communication in the same department.
The awards were presented at the Excellence
Awards Gala in Washington, D.C. on
Tuesday 13 June 2017.
Foto: Hannes Pieterse

The Department of Communication and Brand Management at the University of the Free State (UFS) has won two International Gold Quill Awards from the International Association of Business Communicators (IABC) for projects executed in 2016. “Winning two Gold Quill Awards put the entrant in the top ranks of the business communicators of the world,” said Ghrethna Kruger, IABC 2017 Quill Awards Chair South Africa.

The Department won Gold Quill Merit Awards for their entries of the publication, For such a time as this: A commemorative journey, and the communication process with prospective students through the Sound[W]right: UFS student tone and voice project.

Two Gold Quill Awards in 2017
This is the third time the department has received recognition by the IABC. In 2014, it received the Jake Wittmer Research Award, a Gold Quill Merit Award, and an Africa Gold Quill Award. In 2015 the department received an Africa Merit Award, Africa Gold Quill Merit Award, a Gold Quill Merit Award, and a Gold Quill Excellence Award. “I am very proud of the nine awards we have won over the past couple of years. Being recognised by a prestigious global association such as the IABC is a great honour. The fact that the UFS is the only tertiary education institution in the country to receive awards this year makes it even more special," said Lacea Loader, Director: Communication and Brand Management at the UFS.

With the 2017 IABC Awards the IABC has in total recognised 227 entries as world class, announcing 74 Excellence Awards and 153 Merit Awards. They represent a cross-section of public- and private-sector organisations, both large and small. This year there were 13 winners from South Africa compared to last year’s three winners.

Work reflects superior production values
Entries were evaluated against the IABC Gold Quill Awards criteria and IABC’s seven-point scale of excellence. Feedback from the IABC Gold Quill evaluators, on the publication, For such a time as this: A commemorative journey stated: “Exceptional effort and an excellent gift that celebrates your honoree and preserves school history. It demonstrates superior production values and strong images convey key messages.”

On the entry: Sound[W]right: UFS student tone and voice project, the IABC Gold Quill evaluators said: “This entry shows innovation, collaboration, persistence, generosity and strategic intent. They have accomplished much within a very limited budget, to the benefit of both the university and its students.”

“The Gold Quill Awards programme celebrates business communication’s best practices and the value professional, strategic communication programmes bring to an organisation’s bottom line, its brand and its reputation,” said Lynn Barter, ABC, MC, chair of the IABC awards committee. “Each entry is evaluated on its own merits against IABC’s Global Standard of excellence in communication. Winning a Gold Quill recognises exceptional work, innovation and creativity.

Taking communication to the next level
“Gold Quill winners represent a global community executing their responsibilities ethically and to the highest standards of the profession. These exemplary practitioners deliver high impact results for their organisations and clients, taking communication to the next level.”

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