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13 June 2023 | Story Valentino Ndaba | Photo Supplied
GBV UFS Values
Values are a powerful tool in the fight against gender-based violence.

Dr Choice Makhetha, a participant in a recent dialogue focused on the role of student leadership in eradicating gender-based violence (GBV), conveyed a pivotal message during her opening statement. She emphasised universities’ dedication to reshaping and instilling new values in the lives of students. This sentiment laid the foundation for an insightful discussion centred on the importance of values in combating GBV. 

"In university, we work hard to reshape and bring new values into students' lives,” said the Director of Student Affairs at Stellenbosch University, who is a former University of the Free State (UFS) Vice-Rector: External Relations, Dean of Student Affairs, and alumna.

The dialogue was a collaborative effort between the Gender Equality and Anti-Discrimination Office and the Division of Student Affairs. It featured esteemed experts in student governance and leadership, including Sikhululekile Luwaca, Assistant Researcher in the UFS Unit for Institutional Change and Social Justice, Prof Nicky Morgan, former UFS Vice-Rector: Operations, and Moema Motlogelwa, Assistant Director in Student Affairs.

The importance of being value-driven

Luwaca emphasised the need for student leaders to contemplate UFS values. He remarked, "Vision 130 commits us to be accountable. It affirms that those within the UFS will be held accountable. We are devoted to creating an environment that fosters exceptional teaching, learning, and scholarship, as well as caring for ourselves, our fellow human beings, and the natural environment. Our commitment lies in advancing the values of human dignity through ethical and transparent conduct, along with institutional responsibility."

In addition, Luwaca proposed the implementation of a prerequisite course on GBV for all students aspiring to hold positions in the Student Representative Council. This measure would further enhance awareness and understanding of GBV among future leaders.

Echoing similar sentiments, Prof Morgan advocated for justice and respect as fundamental guiding principles in all interactions. “Develop an internal compass of what is right – and that does not depend on laws, politics, or democracy. GBV among our leaders is not a political issue.”

With great power comes great responsibility

Motlogelwa's contribution focused on developing student leaders and addressing gender-based violence (GBV). He highlighted three key steps: awareness and education, advocacy and support, and strengthening partnerships. He emphasised the need for well-informed student leaders who understand university policies and referral systems. Motlogelwa also stressed the importance of advocating and supporting GBV prevention. Additionally, he proposed collaborative efforts with relevant entities to achieve common goals. Ultimately, the goal is to produce model citizens who embody the university's vision and values.

What values do we subscribe to as an institution? 

At the UFS, our values are integral to shaping our culture and guiding our actions and choices. These values include a commitment to excellence, innovation, and impact, as well as accountability, care, and social justice. These principles are articulated in Vision 130, our strategic intent to reposition the institution by the time of its 130th anniversary in 2034.

News Archive

UFS Communication and Brand Management Department once again honoured for ground-breaking communication work
2016-04-29

Description: Martie en Leonie award Tags: Martie en Leonie award

The UFS was announced as winner in the internal communication category of the African Excellence Award after entering the B Safe Take Action campaign. The university also received a Gold Award at the 2016 PRISM Awards. Here are Martie Nortjé, Assistant Director: Communication and Brand Management, and Leonie Bolleurs, Assistant Director: Internal Communication, from the University of the Free State.
Photo: Hannes Pieterse

Within a week, the Department of Communication and Brand Management at the University of the Free State brought home two gold awards. In April this year, the department was announced as winner in the Internal Communication Category of the African Excellence Awards for the B Safe Take Action campaign. They also received Gold at the 2016 PRISM Awards for the KovsieGear entry.
 
PRISM Award for the UFS KovsieGear shop
 
Martie Nortjé, Assistant Director: Branding and Merchandise, attended the PRISM Award function in Johannesburg where she received the Gold award for the UFS KovsieGear shop for the best entry in the corporate communication category. This is the second consecutive year that the department received Gold at the PRISM Awards. Last year, the department received Gold for the B Safe Take Action campaign.
 
The idea for a university-owned shop was initiated in 2013. Launched in January 2014, KovsieGear is used to strengthen the brand and creating a sense of ownership among all stakeholders. The KovsieGear team is grateful for the continuous support of staff and students, as well as alumni.
 
The PRISM awards of the Public Relations Institute of Southern Africa (PRISA) are Africa’s most sought-after award in the public relations industry, and are presented to public relations and communication professionals who have incorporated strategy, creativity, and professionalism successfully into public relations and communication programmes and strategies, showcasing a successful public relations campaign.
 
African Excellence Award for B Safe Take Action Campaign
 
The B Safe Take Action campaign also received an award recently at a gala event hosted by the African Excellence Awards in Cape Town. Leonie Bolleurs, Project Manager of the B Safe Take Action campaign, received the award on behalf of the university.
 
It is of cardinal importance for the university that its students, staff, and assets are safe. Once again, this award demonstrates that the university is serious about the safety of its staff and students. This is especially so, since it is the objective of the campaign to develop a culture of safety awareness in students and staff alike.
 
The hosts of the African Excellence Awards are The Communication Director, the magazine for Corporate Communications and Public Relations (PR) in Europe, which enjoys worldwide distribution. According to Rudolf Hetzel, Chairman of the jury and publisher of The Communication Director, the African Excellence Awards are an opportunity for all those working in the field of PR and communications throughout Africa to come together, and honour ground-breaking communication campaigns and projects.
 
Quality work
 
“I am extremely proud of the Communication and Brand Management team for performing excellently once again in national and continental awards programmes. The awards are a good benchmark for the quality and standard of the work we produce,” said Lacea Loader, Director of the Department of Communication and Brand Management.  
 
In the past two years, the department also received other awards for their work. This include:
-    UFS #FaceOfFacebook campaign received a Gold Quill Excellence Award from the International Association for Business Communicators (IABC), both internationally and in the Africa region.
-    B Safe Take Action campaign received a Gold Quill Merit Award from the IABC, both internationally and in the Africa region.
-    UFS #FaceOfFacebook campaign received a Bronze Stevie Award from the International Business Awards (IBA).
-    B Safe Take Action campaign received a Bronze Stevie Award from the IBA.
-    #UFStoday Facebook campaign received a Merit Award from Marketing Advancement Communication in Education (MACE).
-    The NSFAS awareness campaign received a Merit Award from MACE.
 

 

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