Latest News Archive
Please select Category, Year, and then Month to display items
01 June 2023
|
Story Nicole Bongo
|
Photo Supplied
University of the Free State students participating in one of the many projects coordinated by the Engaged Scholarship Office.
To help make a change and push for sustainable development, the University of the Free State Division of Student Affairs works with communities around Bloemfontein fostering a culture of creating sustainable solutions.
Gernus Terblanche, Kovsie Support Services and Assistant Researcher in the Division says, ‘it is important for the university to be actively involved in the community as it makes up such a large portion of the Bloemfontein and students also
represent many different communities on and off- campus.’
Terblanche said: “As an educational institution it is vital for the UFS to support and guide students towards creating innovative solutions; both local and globally. Our experience is that students often come up with real solutions that can
make a real impact in the lives of real people – and it would be crucial to support such initiatives.”
The office has worked with BloemShelter, VermiVillage, GAP Equip, National Hospital and as part of the programmes of 2022 also with Lighuis, Talita Cumi, ROC Kids and the Universitas Neighborhood association. “We are also very fortunate to have,
Shanen Emam, Miss Free State 2023 as one of our students that are involved with our programmes,” added Terblanche.
One of the students involved is Prince Sijane, Bloemfontein Campus Student Representative Council member responsible for Civic and Social Responsibility when asked why student participation is important, he said, “By actively participating in
initiatives that address social issues or promote community well-being, students become more aware of the challenges faced by society.”
Tereblanche said: “The produce of these gardens addresses hunger and malnutrition amongst students on campus. KovsieACT also facilitates an eco-vehicle project during which student teams learn how to build electric vehicles powered by solar charging
stations. This project is aimed at developing skills appropriate to the 4th Industrial Revolution and sustainable resources development including clean and green energy.”
Dying of consumption: Studying ‘othering’ and resistance in pop culture
2014-10-31
 |
The Centre for Africa Studies (CAS) at the UFS – under the project leadership of Prof Heidi Hudson (CAS Director) – conceptualised an interdisciplinary research project on representations of otherness and resistance.
This is in collaboration with UFS departments such as the Odeion School of Music, the Department of Drama and Theatre Arts, the Department of Fine Arts, the Jonathan Edwards Centre Africa and the Department of Afrikaans and Dutch, German and French.
In this project, Dr Stephanie Cawood from CAS leads a sub-project on the dynamics of pop culture and consumerism. Her research unpacks and critiques pop culture representations of othering and resistance by engaging with the othering rhetoric of conspicuous consumption as well as the subversive rhetoric or culture jamming at play in various South African youth subcultures.
Consumerism has become the institutional system in which we live our daily lives. Pop culture is the result when multinational corporations take aspects of culture and turn it into commodities with high market value. In pop culture and its manifestation, consumption, marketers and savvy advertising executives have realised long ago that othering and resistance are powerful tools to artificially create empty spaces in people’s lives that can only be filled through consuming.
“The scary thing is in my opinion that everyone has become a market segment, including very young children,” says Dr Cawood.
In his 1934 book, The Theory of the Leisure Class (TLC), Thorstein Veblen coined the term conspicuous consumption to describe the conduct of the nouveau riche. He contended that when people manage to meet their basic human requirements, any additional accumulation of wealth will no longer relate to function, but will be spent on ostentatious displays of conspicuous consumption or waste. Conspicuous consumption has evolved into invidious consumption where consumption is a mark of one’s superior social status and particularly aimed at provoking envy. The whole point is unashamed one-upmanship.
“Think of the izikhotane or skothane cultural phenomenon where young people engage in ritualised and ostentatious consumerist waste for social prestige. This is an excellent example of invidious consumption.
“Instead of striving to become good citizens, we have become good consumers and none are more vulnerable than our youth irrespective of cultural and ethnic differences”.