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Student centered community engagement programmes

01 June 2023 | Story Nicole Bongo | Photo Supplied

To help make a change and push for sustainable development, the University of the Free State Division of Student Affairs works with communities around Bloemfontein fostering a culture of creating sustainable solutions.

Gernus Terblanche, Kovsie Support Services and Assistant Researcher in the Division says, ‘it is important for the university to be actively involved in the community as it makes up such a large portion of the Bloemfontein and students also represent many different communities on and off- campus.’

Terblanche said: “As an educational institution it is vital for the UFS to support and guide students towards creating innovative solutions; both local and globally. Our experience is that students often come up with real solutions that can make a real impact in the lives of real people – and it would be crucial to support such initiatives.”

The office has worked with BloemShelter, VermiVillage, GAP Equip, National Hospital and as part of the programmes of 2022 also with Lighuis, Talita Cumi, ROC Kids and the Universitas Neighborhood association. “We are also very fortunate to have, Shanen Emam, Miss Free State 2023 as one of our students that are involved with our programmes,” added Terblanche.

One of the students involved is Prince Sijane, Bloemfontein Campus Student Representative Council member responsible for Civic and Social Responsibility when asked why student participation is important, he said, “By actively participating in initiatives that address social issues or promote community well-being, students become more aware of the challenges faced by society.”

The Division of Student Affairs’ KovsieACT office is also in partnership with the Faculty of Natural and Agricultural Sciences (Department of Sustainable Food Systems and Development) and the Faculty of Health Sciences (Department of Nutrition and Dietetics) to develop and maintain vegetable gardens.

Tereblanche said: “The produce of these gardens addresses hunger and malnutrition amongst students on campus. KovsieACT also facilitates an eco-vehicle project during which student teams learn how to build electric vehicles powered by solar charging stations. This project is aimed at developing skills appropriate to the 4th Industrial Revolution and sustainable resources development including clean and green energy.”

News Archive

UFS receives several awards for communication projects

2014-11-26

Staff from the Department of Communication and Brand Management received five awards at MACE 2014. From the left are: Leonie Bolleurs (Excellence awards for the Internet Broadcast Project and the B Safe safety campaign), Lacea Loader, Director of the Department of Communication and Brand Management, Lelanie de Wet (Excellence award for the #FaceOfFacebook social media campaign and Merit award for the Redesign of the UFS website) and René-Jean van der Berg (Merit award for the No Student Hungry media campaign).
Photo: Hannes Pieterse

The Department of Communication and Brand Management at the University of the Free State (UFS) received several national and international awards for communication campaigns and projects this year.

On international level, an audit of the university’s stakeholders received the Jake Wittmer award for research in communication from the International Association of Business Communicators

(IABC), a merit award in the category communication and research management from the IABC, a 2014 IABC Africa Gold Quill award and a bronze medal from the International Business Association (IBA). Furthermore, the audit was a finalist in the Golden World awards (GWA) of the International Public Relations Association (IPRA). The Bult magazine also received a bronze medal from the IBA.

Staff from the department also walked away with five awards at this year’s Marketing, Advancement and Communication in Education (MACE) Excellence awards, which formed part of the annual MACE congress held at Sun City from 13-15 November 2014. Some 185 communication, marketing and institutional advancement practitioners from across South Africa attended the event.

Lacea Loader, Director of the Department of Communication and Brand Management, says: “The national and international recognition from our peers in higher education, as well as from the industry, is of exceptional value to us and I am delighted that the standard of our projects and campaigns could be benchmarked in this way.”

The UFS received awards from MACE for excellence in:

- Internet Broadcast Project (category: audiovisual)
- #FaceOfFacebook social media campaign (category: social media)
- B Safe safety campaign (category: integrated campaigns)

Merit awards were presented to:

- Redesign of the UFS website (category: electronic media)
- No Student Hungry media campaign (category: media)

Mace fulfils a leadership role in the Higher Education (HE) and Further Education and Training (FET) sectors within Southern Africa by adding value to practitioners in marketing, communication and advancement through high-quality development programmes, facilitating networking partnerships and transformation, as well as promoting best practices among these professions at member institutions.

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