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26 June 2023 | Story Valentino Ndaba | Photo Supplied
Akani Baloyi
Akani Baloyi is a Presidential Youth Employment Initiative (PYEI) Intern in the Disaster Management Training and Education Centre for Africa.

The University of the Free State (UFS) is celebrating Youth Month by showcasing the positive influence of the institution on career development. As part of this initiative, we are sharing the stories of UFS alumni who are now working at the university.

Akani Baloyi, Presidential Youth Employment Initiative (PYEI) Intern in the Disaster Management Training and Education Centre for Africa (DiMTEC), shares her UFS journey:

Q: Year of graduation from the UFS:

A: 2016, 2018, and 2023.

Q: Qualification obtained from the UFS:

A: My first qualification was a Bachelor of Social Sciences in Human Societal Dynamics, my second qualification was a Postgraduate Diploma in Disaster Management, and my third qualification was a Master of Disaster Management.

Q: Date of joining the UFS as a staff member:

A: I have had the opportunity of holding multiple positions at the UFS during my postgraduate studies. The first role I took on was in 2019 when I was a Contact Session Assistant in DiMTEC.

Q: Initial job title and current job title:

A: During my master’s studies, I had the opportunity to take on some roles that helped prepare me for the professional world. I worked as a Contact Session Assistant in DiMTEC during the postgraduate diploma and master’s contact sessions, as an Assistant Officer in Student Academic Services, and as a Research Assistant in the Centre for Environmental Management. I am currently employed as a PYEI Intern at UFS-DiMTEC.

Q: How did the UFS prepare you for the professional world?

A: The roles that I took on during my postgraduate studies at the UFS have contributed so much to my personal and professional development. In the role of Contact Session Assistant, I acquired a diverse set of skills, such as strong communication, interacting with the students, understanding their needs, and conveying information clearly. I also learned to listen actively so that I comprehend the students’ concerns, questions, and feedback in order to respond appropriately. I also developed empathy and emotional intelligence, as it is important to understand and respond to the students’ emotions and needs, to ensure that they feel supported and heard. Another important skill that I developed is organisational and time management skills, which are important for managing and handling administrative tasks, and problem-solving skills that have enabled me to address challenges that arose during the sessions.

In my role as an Assistant Officer, I developed strong communication and interpersonal skills through interactions with students and colleagues, and my customer service skills were cultivated by providing support and information to students. I also learned to pay attention to detail and confidentiality, as these skills are important when handling student records.

in the role of Research Assistant, I worked with a diverse group of people on the Summer School Project, a collaboration between the UFS, the Cape Peninsula University of Technology, and the Technical University of Dresden (Germany). I had the opportunity to be part of a great team of individuals who successfully organised and hosted an online Summer School in 2022 with the theme ‘Monitoring Surface Water Quality: General Framework, Tools and Implementing Disaster Management Aspects in Urban Areas’.

Being a student at the UFS has equipped me with specialised knowledge, critical thinking abilities, and problem-solving skills. By managing multiple responsibilities, I have learned valuable skills such as time management and organisational skills. It also provided me with networking opportunities, which have allowed me the opportunity to build connections with professionals in my field. Being a student at the UFS has facilitated my personal development, as I am now confident in myself and can easily adapt to the everyday challenges of the professional world.

Q: What are your thoughts on transitioning from a UFS alumnus to a staff member?

A: Transitioning from student to staff has been a journey filled with so many feelings. Initially, it was both exciting and scary, as I was uncertain about my new responsibilities and capabilities. However, the familiarity and comfort of the UFS brought ease to this transition. I appreciate the opportunity to continue learning and growing.

News Archive

UFS departments receive recognition for quality work from MACE
2017-12-07


 Description: 2017 MACE winners Tags: 2017 MACE winners 

The team from the Department of Communication and Brand Management,
UFS Marketing and Institutional Advancement who received awards at the
2017 Annual National MACE Congress.
Photo: Supplied

The Departments of Communication and Brand Management, UFS Marketing, and Institutional Advancement collectively won 16 awards during the 2017 Excellence Awards presented by the National Association of Marketing, Advancement, and Communication in Education (MACE), which took place in Johannesburg on 30 November 2017.  

Shared experiences and best practices 
The awards ceremony is part of the MACE Annual National Congress, which took place from 29 November to 1 December 2017 at the Wits School of Governance. The MACE Congress is a platform on which experts from the fields of marketing, advancement, and communication share experiences and best practices. This year’s programme included speakers such Basetsana Kumalo, CEO of Basetsana Woman Investment Holdings and a former Miss South Africa (1994), and first runner-up in the Miss World Pageant, Saint-Francis Tohlang, independent trend analyst and writer, Emma Sadleir, founder of the Digital Law Co and Leanne Manas, multiple award-winning TV presenter. 

Celebrating successes
Lacea Loader, Director of the Department of Communication and Brand Management at the University of the Free State, received an Award of Excellence Gold for the UFS Graduations Ceremonies Communication Strategy and an Award of Excellence for the UFS Rector’s inauguration and welcoming ceremonies. 

Mamosa Makaya, Deputy Director: Integrated Communication received two Merit Awards for, respectively, the Dumela newsletter and the Visitor’s Guide. Jóhann Thormählen, former employee in the department’s Internal Communication Unit, received an Award of Merit for the Wayde van Niekerk Campaign and an Award of Excellence Gold for the Student Newsletter. Thabo Kessah, also from Internal Communication, on the UFS Qwaqwa Campus, received an Award of Merit for the UFS Qwaqwa Campus Open Day video.  

"I am extremely proud of what we
have achieved this year and of
the quality and standard of the
work produced."

Martie Nortjé, Assistant Director of the Unit for Branding and Merchandise received an Award of Merit for KovsieGear Qwaqwa: Live the brand and set the trend. Leonie Bolleurs, Assistant Director of the Unit for Internal Communication received two Awards of Merit, for respectively, the UFS Schools Marketing Video and the UFS Corporate Profile and UFS Fingertips brochures. 

Ilze Bakkes from UFS Marketing received the Chairperson’s Award of Excellence for her entry, Top Achievers Early Bird Registration. The award is for the highest-scoring entry across all divisions. She also brought home the Award of Excellence Gold for Registration branding and communication – The Lighthouse Campaign, the Award of Excellence Gold for the Kick-Start Your “I-Want-To-B” Grade 9 Subject Choice Booklet and the Award of Excellence Gold for the Top Achievers Early Bird Registration project. Chantel Koller, also from UFS Marketing, received an Award of Merit for her Star of Stars Competition entry. 

The Institutional Advancement (IA): Alumni event planning committee received an Award of Excellence Gold for their entry: Chancellor’s Distinguished Alumni Awards Dinner. The committee consisted of Helen Namponya, Ntokozo Nkabinde, Tertia de Bruin, Nhlanhla Modzanane, and Elmada Kemp.

IABC Africa Award
“This is the second year in a row that the department has received so many accolades from its peers at MACE. I am extremely proud of what we have achieved this year and of the quality and standard of the work produced. The fact that we were also again acknowledged by the Africa Chapter of the International Association of Business Communicators (IABC) is also commendable,” said Loader. She is also the National Chairperson of MACE. 

Earlier this year, the Department of Communication and Brand Management received an IABC Africa Award of Excellence for the UFS 2017 Winter Graduation Ceremonies Communication Strategy from the International Association for Business Communicators (IABC). Loader collected the award during the Silver Quill Awards ceremony on 3 November 2017 in Cape Town.

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