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26 June 2023 | Story Valentino Ndaba | Photo Supplied
Akani Baloyi
Akani Baloyi is a Presidential Youth Employment Initiative (PYEI) Intern in the Disaster Management Training and Education Centre for Africa.

The University of the Free State (UFS) is celebrating Youth Month by showcasing the positive influence of the institution on career development. As part of this initiative, we are sharing the stories of UFS alumni who are now working at the university.

Akani Baloyi, Presidential Youth Employment Initiative (PYEI) Intern in the Disaster Management Training and Education Centre for Africa (DiMTEC), shares her UFS journey:

Q: Year of graduation from the UFS:

A: 2016, 2018, and 2023.

Q: Qualification obtained from the UFS:

A: My first qualification was a Bachelor of Social Sciences in Human Societal Dynamics, my second qualification was a Postgraduate Diploma in Disaster Management, and my third qualification was a Master of Disaster Management.

Q: Date of joining the UFS as a staff member:

A: I have had the opportunity of holding multiple positions at the UFS during my postgraduate studies. The first role I took on was in 2019 when I was a Contact Session Assistant in DiMTEC.

Q: Initial job title and current job title:

A: During my master’s studies, I had the opportunity to take on some roles that helped prepare me for the professional world. I worked as a Contact Session Assistant in DiMTEC during the postgraduate diploma and master’s contact sessions, as an Assistant Officer in Student Academic Services, and as a Research Assistant in the Centre for Environmental Management. I am currently employed as a PYEI Intern at UFS-DiMTEC.

Q: How did the UFS prepare you for the professional world?

A: The roles that I took on during my postgraduate studies at the UFS have contributed so much to my personal and professional development. In the role of Contact Session Assistant, I acquired a diverse set of skills, such as strong communication, interacting with the students, understanding their needs, and conveying information clearly. I also learned to listen actively so that I comprehend the students’ concerns, questions, and feedback in order to respond appropriately. I also developed empathy and emotional intelligence, as it is important to understand and respond to the students’ emotions and needs, to ensure that they feel supported and heard. Another important skill that I developed is organisational and time management skills, which are important for managing and handling administrative tasks, and problem-solving skills that have enabled me to address challenges that arose during the sessions.

In my role as an Assistant Officer, I developed strong communication and interpersonal skills through interactions with students and colleagues, and my customer service skills were cultivated by providing support and information to students. I also learned to pay attention to detail and confidentiality, as these skills are important when handling student records.

in the role of Research Assistant, I worked with a diverse group of people on the Summer School Project, a collaboration between the UFS, the Cape Peninsula University of Technology, and the Technical University of Dresden (Germany). I had the opportunity to be part of a great team of individuals who successfully organised and hosted an online Summer School in 2022 with the theme ‘Monitoring Surface Water Quality: General Framework, Tools and Implementing Disaster Management Aspects in Urban Areas’.

Being a student at the UFS has equipped me with specialised knowledge, critical thinking abilities, and problem-solving skills. By managing multiple responsibilities, I have learned valuable skills such as time management and organisational skills. It also provided me with networking opportunities, which have allowed me the opportunity to build connections with professionals in my field. Being a student at the UFS has facilitated my personal development, as I am now confident in myself and can easily adapt to the everyday challenges of the professional world.

Q: What are your thoughts on transitioning from a UFS alumnus to a staff member?

A: Transitioning from student to staff has been a journey filled with so many feelings. Initially, it was both exciting and scary, as I was uncertain about my new responsibilities and capabilities. However, the familiarity and comfort of the UFS brought ease to this transition. I appreciate the opportunity to continue learning and growing.

News Archive

A brand-new image for historic University of the Free State
2011-01-19

Prof. Jonathan Jansen, Vice-Chancellor and Rector, and Prof. Teuns Verschoor, Vice-Rector of Institutional Affairs, during the media conference to launch the new brand.
- Photo: Hannes Pieterse

A new chapter was written in the history of the University of the Free State (UFS) on Thursday, 27 January 2011 when it launched its revitalised brand image. 

The brand evolution has resulted in the adoption of two primary brands to engage with its stakeholders – an evolved academic crest and a new marketing brand for the institution’s offerings and services. 
 
The university, which recently won the World Universities’ Forum award for academic excellence and institutional transformation, was founded in 1904 as a dynamic learning environment where academic excellence and the development of leadership qualities are long-standing traditions. These values are the backbone of the university and the foundation of the new brand as it seeks to adapt to the changing needs of society, without sacrificing its rich history and heritage. 
 
The process of revitalising and creating a renewed image of the UFS, spearheaded by the university’s inspirational leader, Prof. Jonathan Jansen, started in February 2010 and involved a comprehensive and consultative process to understand the deep insights that underpin the fabric of the institution among its key stakeholders. 
 
“We engaged in one of the most expansive and intensive process of consultations with staff, alumni, senate, council and other stakeholders to determine how and in what ways our brand could signal a more inclusive and forward-looking vision that captured the spirit and essence of the new country and a transforming university,” says Prof. Jansen.
 
The new brand is anchored in the university’s renewed motto “In Veritate Sapientiae Lux” (In Truth is the Light of Wisdom), which has been evolved to embrace the diversity of the community the university without losing its essence. As Judge Ian van der Merwe, Chairperson of the UFS Councilnoted,the motto retains concepts with which not only Christians can identify, but which also accommodate all the different viewpoints of the UFS’s diverse students and staff. Hereby a feeling of unity and belonging is promoted.”
 
The new brand identity was developed by the country’s foremost academic branding authority, the Brand Leadership Group. “We worked with the university to develop a brand that reflects an inclusive, forward-thinking truly South African university in tune with its changing environment which embraces its past, present and signals the future,” says Thebe Ikalafeng, founder of Brand Leadership Group.
 
The new brand has found resonance with the various university stakeholders. “The end product is excellent,” commented Mr Naudé de Klerk, Chairperson of Kovsie Alumni. “It represents a history of hope, excellence, innovation and transformation. Above all, it represents a leap of faith, which extends from a humble beginning in 1904 to the strong and vital academic institution it is today.”
 
Finally, where it matters, the new brand also gets the students’ vote. “Our new brand illustrates and communicates to the rest of the world the message that we as the University of the Free State refuse to be tied down to the failures of the past, but instead confidently sprint forward to the successes of tomorrow,” says Modieyi Motholo, Chairperson of the university’s Interim Student Committee.
 
 
 

Media Release
27 January 2011
Issued by: Lacea Loader
Director: Strategic Communication (actg)
Tel: 051 401 2584
Cell: 083 645 2454
E-mail: news@ufs.ac.za
 
 

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