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03 March 2023 | Story Nonsindiso Qwabe | Photo Stephen Collett
Prof Francis Petersen_ UFS Official Opening 2023
Prof Francis Petersen outlined the strategic intent of Vision 130 during his official welcoming address.

The trajectory to 2034, when the university turns 130, is not a dream, but an exciting journey that we are working towards achieving. Painting a picture of the university of the future, UFS Rector and Vice-Chancellor, Prof Francis Petersen, welcomed staff in his official opening speech on the Bloemfontein Campus on Friday 17 February 2023.

2023 marks the starting point of Vision 130, a vision with bold ambitions that will lead us to the renewal, re-imagining, and repositioning of the UFS in 2034, Prof Petersen said.  “We are building on our strengths, achievements, and learnings of our past and, in particular, the past five years. The vision is driven by excellence, and we won’t compromise excellence. It is about excellence, but it is also about visibility as an institution, and it is about impact.”

What does the UFS look like in 2034?

Prof Petersen said ours will be a university of choice for exceptional students, exceptional academics, and exceptional support staff. We will be recognised and acknowledged by peers and society as a top-tier university in South Africa, specifically among the top five universities in South Africa and the top 600 globally.

“Remember, I said we have built on the past, specifically the past five years, to give us a foundation. Still, we need to use that foundation to be able to deliver those specific goals or activities or deliverables that we want to achieve. We will have to start now if we want to achieve this in 2034.”

The Rector outlined four goals towards achieving these commitments:

• Improving academic excellence, improving our reputation, and improving our impact.

• Promoting an environment of agility, flexibility, and responsiveness.

• Advancing a transformational institutional culture that demonstrates the values of the University of the Free State – a place where ideas are discussed, contested, improved, and implemented in a culture of civil, robust engagement.

• Promoting stewardship and the prioritisation of institutional resources for strategic intent, which include our people, our staff, and our students.

Understand how your space is connected to Vision 130

“This is about creating a culture of delivery and empowering everyone within the University of the Free State and the UFS community to contribute to the realisation of Vision 130. This is what I am asking of you within your own sphere of operation. I am asking for a renewed commitment from you to own that space that you operate in. To understand how your space is connected to Vision 130 and to share what I would call an unrelenting ambition to deliver on this vision.”

Watch recording of the 2023 Official Opening below:


News Archive

Photo manipulation in journalism: evil, crutch or lifebuoy?
2017-09-04

Description: Albe Grobbelaar Tags: Photo manipulation, Albe Grobbelaar, Albe, OJ Simpson, journalism, Department of Communication Science, Communication Science   

Albe Grobbelaar, veteran journalist and lecturer in the
Department of Communication Science at the UFS.
Photo: Rulanzen Martin


Since the 1800s the manipulation of photographs has been common practice, and who can forget the OJ Simpson Time magazine cover in 1994? Albe Grobbelaar, lecturer in the Department of Communication Science at the University of the Free State (UFS), asked in a special lecture on 18 August 2017 whether “Photo manipulation in Journalism” was an evil habit, a crutch or a lifebuoy.

“As a journalist I have always been interested in photography. And the principle of photo manipulation or tampering with photos, as we call it, is something that has interested me ever since,” Grobbelaar said. Photo manipulation is an area that has garnered many academic interest and is not a new trend but a practice that started in the 1830s when photos came into popular use. “It is not always done with ulterior motives, artists played with photographs to get unique effects.” Photo manipulation is not only to create fake news, but is sometimes used to convey novelty and create shock to news readers. 

Different viewpoints for different circumstances
He talked about the spectrum of viewpoints on photo manipulation. Some conservative journalism schools say photos should never be retouched while other feel it is fine to tamper with pictures. “What I tried to convey in the lecture was that one should consider different circumstances differently,” Grobbelaar said. As a journalist he believes that news photos should never be manipulated.

He mentioned the example of the mugshot of OJ Simpson that the Los Angeles Police Department released to the media. “Newsweek and Time both used the photo on their front pages, but Time deliberately darkened the picture so that OJ, a black man, would appear more sinister,” Grobbelaar said. It is, however, common practice in the fashion industry to retouch images that are used in fashion magazines. 

Use own judgment to validate photos
In the age of social media it has become easy to manipulate photos and which has been labelled fake news. “I would advise people to use their own judgment when validating the authenticity of photos,” Grobbelaar said. It is important to verify whether they are from a reliable news outlet.

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