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29 March 2023 | Story Valentino Ndaba | Photo Valentino Ndaba
On 22 March 2023 students gathered on the Bloemfontein Campus for a celebration honouring Human Rights Day.

“As people we have the right to feel safe within the environment in which we live, no matter the circumstances. We cannot walk on the streets being fearful of what might transpire. We have the SAPS which has the constitutional obligation to make sure we feel safe. On campus as students, we also have access to Protection Services, which is tasked with ensuring our safety. It is crucial to understand that we have this section 12 right to safety, because safety is not a privilege, it’s a right,” said Lutho Makhofola during a human rights celebration held on the University of the Free State’s Bloemfontein Campus on 22 March 2023.

Lutho, a fourth year LLB student, is one of many Human Rights ambassadors who are part of the Free State Centre for Human Rights (FSCHR) which hosted the Human Rights Day celebration. The ambassadors led a dialogue with other fellow students under the national theme: ‘Consolidating and Sustaining Human Rights Culture into the Future’. In addition to robust discussions, students also tested their knowledge of the with a quiz before signing a pledge committing themselves to becoming livelong advocates for human rights.

Remembering 1960

Dr Annelie De Man, Coordinator in the Advocacy Division of the FSCHR, said the event was about celebrating the present while reflecting on the past. “The aim is to raise awareness around matters of human rights in celebration of Human Rights Day observed on 21 March.” 

Human Rights Day in South Africa commemorates the Sharpeville Massacre which took place on 21 March 1960 where 69 died and 180 were injured when police opened fire on a crowd that had gathered to peacefully protest the pass laws. We now have the opportunity to contemplate on South Africa’s road to democracy, the realisation of change, and the advancement of human rights awareness both in the academic setting and society at large since this significant day in our nation's history unfolded 63 years ago.

Significance for students

According to Limeque Redgard, Student Assistant at the FSCHR and a former Human Rights ambassador, the purpose of the FSCHR Human Rights Day commemorative event was to inform and educate students about their rights, particularly the rights that apply to the university setting, to encourage reflection on those rights and how to exercise them responsibly.

“I believe that such events are important for students because we are in such a diverse space within the university, therefore such events bring us together for a common purpose and allow us to celebrate each other's diversity. Furthermore, the goal is to equip students for the world.”

News Archive

Dying of consumption: Studying ‘othering’ and resistance in pop culture
2014-10-31

 

 

The Centre for Africa Studies (CAS) at the UFS – under the project leadership of Prof Heidi Hudson (CAS Director) – conceptualised an interdisciplinary research project on representations of otherness and resistance.

This is in collaboration with UFS departments such as the Odeion School of Music, the Department of Drama and Theatre Arts, the Department of Fine Arts, the Jonathan Edwards Centre Africa and the Department of Afrikaans and Dutch, German and French.  

In this project, Dr Stephanie Cawood from CAS leads a sub-project on the dynamics of pop culture and consumerism. Her research unpacks and critiques pop culture representations of othering and resistance by engaging with the othering rhetoric of conspicuous consumption as well as the subversive rhetoric or culture jamming at play in various South African youth subcultures.

Consumerism has become the institutional system in which we live our daily lives. Pop culture is the result when multinational corporations take aspects of culture and turn it into commodities with high market value. In pop culture and its manifestation, consumption, marketers and savvy advertising executives have realised long ago that othering and resistance are powerful tools to artificially create empty spaces in people’s lives that can only be filled through consuming.

“The scary thing is in my opinion that everyone has become a market segment, including very young children,” says Dr Cawood.

In his 1934 book, The Theory of the Leisure Class (TLC), Thorstein Veblen coined the term conspicuous consumption to describe the conduct of the nouveau riche. He  contended that when people manage to meet their basic human requirements, any additional accumulation of wealth will no longer relate to function, but will be spent on ostentatious displays of conspicuous consumption or waste. Conspicuous consumption has evolved into invidious consumption where consumption is a mark of one’s superior social status and particularly aimed at provoking envy. The whole point is unashamed one-upmanship.  

“Think of the izikhotane or skothane cultural phenomenon where young people engage in ritualised and ostentatious consumerist waste for social prestige. This is an excellent example of invidious consumption.

“Instead of striving to become good citizens, we have become good consumers and none are more vulnerable than our youth irrespective of cultural and ethnic differences”.

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