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29 March 2023 | Story Valentino Ndaba | Photo Valentino Ndaba
On 22 March 2023 students gathered on the Bloemfontein Campus for a celebration honouring Human Rights Day.

“As people we have the right to feel safe within the environment in which we live, no matter the circumstances. We cannot walk on the streets being fearful of what might transpire. We have the SAPS which has the constitutional obligation to make sure we feel safe. On campus as students, we also have access to Protection Services, which is tasked with ensuring our safety. It is crucial to understand that we have this section 12 right to safety, because safety is not a privilege, it’s a right,” said Lutho Makhofola during a human rights celebration held on the University of the Free State’s Bloemfontein Campus on 22 March 2023.

Lutho, a fourth year LLB student, is one of many Human Rights ambassadors who are part of the Free State Centre for Human Rights (FSCHR) which hosted the Human Rights Day celebration. The ambassadors led a dialogue with other fellow students under the national theme: ‘Consolidating and Sustaining Human Rights Culture into the Future’. In addition to robust discussions, students also tested their knowledge of the with a quiz before signing a pledge committing themselves to becoming livelong advocates for human rights.

Remembering 1960

Dr Annelie De Man, Coordinator in the Advocacy Division of the FSCHR, said the event was about celebrating the present while reflecting on the past. “The aim is to raise awareness around matters of human rights in celebration of Human Rights Day observed on 21 March.” 

Human Rights Day in South Africa commemorates the Sharpeville Massacre which took place on 21 March 1960 where 69 died and 180 were injured when police opened fire on a crowd that had gathered to peacefully protest the pass laws. We now have the opportunity to contemplate on South Africa’s road to democracy, the realisation of change, and the advancement of human rights awareness both in the academic setting and society at large since this significant day in our nation's history unfolded 63 years ago.

Significance for students

According to Limeque Redgard, Student Assistant at the FSCHR and a former Human Rights ambassador, the purpose of the FSCHR Human Rights Day commemorative event was to inform and educate students about their rights, particularly the rights that apply to the university setting, to encourage reflection on those rights and how to exercise them responsibly.

“I believe that such events are important for students because we are in such a diverse space within the university, therefore such events bring us together for a common purpose and allow us to celebrate each other's diversity. Furthermore, the goal is to equip students for the world.”

News Archive

UFS Communication and Brand Management Department once again honoured for ground-breaking communication work
2016-04-29

Description: Martie en Leonie award Tags: Martie en Leonie award

The UFS was announced as winner in the internal communication category of the African Excellence Award after entering the B Safe Take Action campaign. The university also received a Gold Award at the 2016 PRISM Awards. Here are Martie Nortjé, Assistant Director: Communication and Brand Management, and Leonie Bolleurs, Assistant Director: Internal Communication, from the University of the Free State.
Photo: Hannes Pieterse

Within a week, the Department of Communication and Brand Management at the University of the Free State brought home two gold awards. In April this year, the department was announced as winner in the Internal Communication Category of the African Excellence Awards for the B Safe Take Action campaign. They also received Gold at the 2016 PRISM Awards for the KovsieGear entry.
 
PRISM Award for the UFS KovsieGear shop
 
Martie Nortjé, Assistant Director: Branding and Merchandise, attended the PRISM Award function in Johannesburg where she received the Gold award for the UFS KovsieGear shop for the best entry in the corporate communication category. This is the second consecutive year that the department received Gold at the PRISM Awards. Last year, the department received Gold for the B Safe Take Action campaign.
 
The idea for a university-owned shop was initiated in 2013. Launched in January 2014, KovsieGear is used to strengthen the brand and creating a sense of ownership among all stakeholders. The KovsieGear team is grateful for the continuous support of staff and students, as well as alumni.
 
The PRISM awards of the Public Relations Institute of Southern Africa (PRISA) are Africa’s most sought-after award in the public relations industry, and are presented to public relations and communication professionals who have incorporated strategy, creativity, and professionalism successfully into public relations and communication programmes and strategies, showcasing a successful public relations campaign.
 
African Excellence Award for B Safe Take Action Campaign
 
The B Safe Take Action campaign also received an award recently at a gala event hosted by the African Excellence Awards in Cape Town. Leonie Bolleurs, Project Manager of the B Safe Take Action campaign, received the award on behalf of the university.
 
It is of cardinal importance for the university that its students, staff, and assets are safe. Once again, this award demonstrates that the university is serious about the safety of its staff and students. This is especially so, since it is the objective of the campaign to develop a culture of safety awareness in students and staff alike.
 
The hosts of the African Excellence Awards are The Communication Director, the magazine for Corporate Communications and Public Relations (PR) in Europe, which enjoys worldwide distribution. According to Rudolf Hetzel, Chairman of the jury and publisher of The Communication Director, the African Excellence Awards are an opportunity for all those working in the field of PR and communications throughout Africa to come together, and honour ground-breaking communication campaigns and projects.
 
Quality work
 
“I am extremely proud of the Communication and Brand Management team for performing excellently once again in national and continental awards programmes. The awards are a good benchmark for the quality and standard of the work we produce,” said Lacea Loader, Director of the Department of Communication and Brand Management.  
 
In the past two years, the department also received other awards for their work. This include:
-    UFS #FaceOfFacebook campaign received a Gold Quill Excellence Award from the International Association for Business Communicators (IABC), both internationally and in the Africa region.
-    B Safe Take Action campaign received a Gold Quill Merit Award from the IABC, both internationally and in the Africa region.
-    UFS #FaceOfFacebook campaign received a Bronze Stevie Award from the International Business Awards (IBA).
-    B Safe Take Action campaign received a Bronze Stevie Award from the IBA.
-    #UFStoday Facebook campaign received a Merit Award from Marketing Advancement Communication in Education (MACE).
-    The NSFAS awareness campaign received a Merit Award from MACE.
 

 

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