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12 May 2023 | Story Kekeletso Takang | Photo Supplied
Faculty of Education shapes learners’ dreams
Stakeholders forming the multidisciplinary team and a learner from Kgotsofalo Primary School at the event on 21 April 2023, are from the left: Dina Mashiyane, Dr Vusiwana Babane, Ronet Vrey, a learner from Kgotsofalo Primary School, and Prof Bekithemba Dube.

There has been a clarion call within the education sector for primary school intervention strategies. As an institution that invests in education in its surrounding areas and beyond, the University of the Free State (UFS) has heeded the call to impactfully support societal development as outlined in its Vision 130. Through its Faculty of Education, the UFS has adopted the Kgotsofalo Primary School in the Free State to help shape the minds of the learners in this rural school.    

Dr Vusiwana Babane, Lecturer in the Faculty of Education, identified the school – situated about 46 km from the UFS Bloemfontein Campus – as part of a community engagement project that aims to transform the lives of children in low-income communities, in order to eradicate and break the vicious cycle of poverty in their families and communities. The project also seeks to inform stakeholders about the role that higher education institutions can play in supporting farm and rural schools.

Multidisciplinary approach

Prof Bekithemba Dube, acting Head of the Department of Education Foundations in the Faculty of Education, says the initiative with Kgotsofalo Primary School is a culmination of efforts to engage the community around the UFS. “Dr Babane and I visited the school in March 2023 to establish the needs of the school, which could help in planning and exploring intervention strategies. We established that, among others, their needs included motivation for learners, career guidance, library and sports resources. This implied that we needed a multidisciplinary approach. We invited Grade 7 learners from the school to attend motivational and career guidance sessions. We then started collaborating with colleagues from the Education Science Centre, KovsieSport, and the UFS Library and Information Services (Sasol Library) to co-host the learners and for further interventions at the school.”

On 21 April 2023, the learners, teachers, and representatives of the school governing body (SGB) visited the UFS. Hosted at the newly built UFS Education Science Centre, the learners participated in and explored various science experiments. A visit to the UFS library was also part of the package and the learners were treated to motivation, career guidance, and souvenirs from the Faculty of Education, before concluding their visit with a tour to KovsieSport. 

Masontaha Mosuoe, one of the learners who delivered an acceptance speech that brought many to tears, thanked the UFS for the experience. “Today, I would like to thank the UFS for giving our school the opportunity to be here; as you all know, education on the farms is not like the ones in the city. On the farms, children struggle to go to school because the schools are not enough. Thank you for giving us the experience of varsity life and shaping our dreams at a very young age.” 

The Principal of Kgotsofalo Primary School, Mmadikeledi Seepamore, also expressed her gratitude to the university. “Seed was sown and will continue to grow. The experience was educational, fun, and good and changed my learners’ way of thinking.”

Click here for more information on the programmes and other offerings and initiatives in the Faculty of Education.

News Archive

UFS Communication and Brand Management wins for the third time in the 2017 International Gold Quill Awards
2017-06-29

Description: 2017 International Gold Quill Awards Tags: 2017 International Gold Quill Awards

Lacea Loader, Director: Communication and Brand
Management and Leonie Bolleurs, Assistant Director:
Internal Communication in the same department.
The awards were presented at the Excellence
Awards Gala in Washington, D.C. on
Tuesday 13 June 2017.
Foto: Hannes Pieterse

The Department of Communication and Brand Management at the University of the Free State (UFS) has won two International Gold Quill Awards from the International Association of Business Communicators (IABC) for projects executed in 2016. “Winning two Gold Quill Awards put the entrant in the top ranks of the business communicators of the world,” said Ghrethna Kruger, IABC 2017 Quill Awards Chair South Africa.

The Department won Gold Quill Merit Awards for their entries of the publication, For such a time as this: A commemorative journey, and the communication process with prospective students through the Sound[W]right: UFS student tone and voice project.

Two Gold Quill Awards in 2017
This is the third time the department has received recognition by the IABC. In 2014, it received the Jake Wittmer Research Award, a Gold Quill Merit Award, and an Africa Gold Quill Award. In 2015 the department received an Africa Merit Award, Africa Gold Quill Merit Award, a Gold Quill Merit Award, and a Gold Quill Excellence Award. “I am very proud of the nine awards we have won over the past couple of years. Being recognised by a prestigious global association such as the IABC is a great honour. The fact that the UFS is the only tertiary education institution in the country to receive awards this year makes it even more special," said Lacea Loader, Director: Communication and Brand Management at the UFS.

With the 2017 IABC Awards the IABC has in total recognised 227 entries as world class, announcing 74 Excellence Awards and 153 Merit Awards. They represent a cross-section of public- and private-sector organisations, both large and small. This year there were 13 winners from South Africa compared to last year’s three winners.

Work reflects superior production values
Entries were evaluated against the IABC Gold Quill Awards criteria and IABC’s seven-point scale of excellence. Feedback from the IABC Gold Quill evaluators, on the publication, For such a time as this: A commemorative journey stated: “Exceptional effort and an excellent gift that celebrates your honoree and preserves school history. It demonstrates superior production values and strong images convey key messages.”

On the entry: Sound[W]right: UFS student tone and voice project, the IABC Gold Quill evaluators said: “This entry shows innovation, collaboration, persistence, generosity and strategic intent. They have accomplished much within a very limited budget, to the benefit of both the university and its students.”

“The Gold Quill Awards programme celebrates business communication’s best practices and the value professional, strategic communication programmes bring to an organisation’s bottom line, its brand and its reputation,” said Lynn Barter, ABC, MC, chair of the IABC awards committee. “Each entry is evaluated on its own merits against IABC’s Global Standard of excellence in communication. Winning a Gold Quill recognises exceptional work, innovation and creativity.

Taking communication to the next level
“Gold Quill winners represent a global community executing their responsibilities ethically and to the highest standards of the profession. These exemplary practitioners deliver high impact results for their organisations and clients, taking communication to the next level.”

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