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Faculty of Education shapes learners’ dreams

12 May 2023 | Story Kekeletso Takang | Photo Supplied

There has been a clarion call within the education sector for primary school intervention strategies. As an institution that invests in education in its surrounding areas and beyond, the University of the Free State (UFS) has heeded the call to impactfully support societal development as outlined in its Vision 130. Through its Faculty of Education, the UFS has adopted the Kgotsofalo Primary School in the Free State to help shape the minds of the learners in this rural school.

Dr Vusiwana Babane, Lecturer in the Faculty of Education, identified the school – situated about 46 km from the UFS Bloemfontein Campus – as part of a community engagement project that aims to transform the lives of children in low-income communities, in order to eradicate and break the vicious cycle of poverty in their families and communities. The project also seeks to inform stakeholders about the role that higher education institutions can play in supporting farm and rural schools.

Multidisciplinary approach

Prof Bekithemba Dube, acting Head of the Department of Education Foundations in the Faculty of Education, says the initiative with Kgotsofalo Primary School is a culmination of efforts to engage the community around the UFS. “Dr Babane and I visited the school in March 2023 to establish the needs of the school, which could help in planning and exploring intervention strategies. We established that, among others, their needs included motivation for learners, career guidance, library and sports resources. This implied that we needed a multidisciplinary approach. We invited Grade 7 learners from the school to attend motivational and career guidance sessions. We then started collaborating with colleagues from the Education Science Centre, KovsieSport, and the UFS Library and Information Services (Sasol Library) to co-host the learners and for further interventions at the school.”

On 21 April 2023, the learners, teachers, and representatives of the school governing body (SGB) visited the UFS. Hosted at the newly built UFS Education Science Centre, the learners participated in and explored various science experiments. A visit to the UFS library was also part of the package and the learners were treated to motivation, career guidance, and souvenirs from the Faculty of Education, before concluding their visit with a tour to KovsieSport.

Masontaha Mosuoe, one of the learners who delivered an acceptance speech that brought many to tears, thanked the UFS for the experience. “Today, I would like to thank the UFS for giving our school the opportunity to be here; as you all know, education on the farms is not like the ones in the city. On the farms, children struggle to go to school because the schools are not enough. Thank you for giving us the experience of varsity life and shaping our dreams at a very young age.”

The Principal of Kgotsofalo Primary School, Mmadikeledi Seepamore, also expressed her gratitude to the university. “Seed was sown and will continue to grow. The experience was educational, fun, and good and changed my learners’ way of thinking.”

Click here for more information on the programmes and other offerings and initiatives in the Faculty of Education.

News Archive

UFS departments receive recognition for quality work from MACE

2017-12-07

The team from the Department of Communication and Brand Management,
UFS Marketing and Institutional Advancement who received awards at the
2017 Annual National MACE Congress.
Photo: Supplied

The Departments of Communication and Brand Management, UFS Marketing, and Institutional Advancement collectively won 16 awards during the 2017 Excellence Awards presented by the National Association of Marketing, Advancement, and Communication in Education (MACE), which took place in Johannesburg on 30 November 2017.

Shared experiences and best practices
The awards ceremony is part of the MACE Annual National Congress, which took place from 29 November to 1 December 2017 at the Wits School of Governance. The MACE Congress is a platform on which experts from the fields of marketing, advancement, and communication share experiences and best practices. This year’s programme included speakers such Basetsana Kumalo, CEO of Basetsana Woman Investment Holdings and a former Miss South Africa (1994), and first runner-up in the Miss World Pageant, Saint-Francis Tohlang, independent trend analyst and writer, Emma Sadleir, founder of the Digital Law Co and Leanne Manas, multiple award-winning TV presenter.

Celebrating successes
Lacea Loader, Director of the Department of Communication and Brand Management at the University of the Free State, received an Award of Excellence Gold for the UFS Graduations Ceremonies Communication Strategy and an Award of Excellence for the UFS Rector’s inauguration and welcoming ceremonies.

Mamosa Makaya, Deputy Director: Integrated Communication received two Merit Awards for, respectively, the Dumela newsletter and the Visitor’s Guide. Jóhann Thormählen, former employee in the department’s Internal Communication Unit, received an Award of Merit for the Wayde van Niekerk Campaign and an Award of Excellence Gold for the Student Newsletter. Thabo Kessah, also from Internal Communication, on the UFS Qwaqwa Campus, received an Award of Merit for the UFS Qwaqwa Campus Open Day video.

"I am extremely proud of what we
have achieved this year and of
the quality and standard of the
work produced."

Martie Nortjé, Assistant Director of the Unit for Branding and Merchandise received an Award of Merit for KovsieGear Qwaqwa: Live the brand and set the trend. Leonie Bolleurs, Assistant Director of the Unit for Internal Communication received two Awards of Merit, for respectively, the UFS Schools Marketing Video and the UFS Corporate Profile and UFS Fingertips brochures.

Ilze Bakkes from UFS Marketing received the Chairperson’s Award of Excellence for her entry, Top Achievers Early Bird Registration. The award is for the highest-scoring entry across all divisions. She also brought home the Award of Excellence Gold for Registration branding and communication – The Lighthouse Campaign, the Award of Excellence Gold for the Kick-Start Your “I-Want-To-B” Grade 9 Subject Choice Booklet and the Award of Excellence Gold for the Top Achievers Early Bird Registration project. Chantel Koller, also from UFS Marketing, received an Award of Merit for her Star of Stars Competition entry.

The Institutional Advancement (IA): Alumni event planning committee received an Award of Excellence Gold for their entry: Chancellor’s Distinguished Alumni Awards Dinner. The committee consisted of Helen Namponya, Ntokozo Nkabinde, Tertia de Bruin, Nhlanhla Modzanane, and Elmada Kemp.

IABC Africa Award
“This is the second year in a row that the department has received so many accolades from its peers at MACE. I am extremely proud of what we have achieved this year and of the quality and standard of the work produced. The fact that we were also again acknowledged by the Africa Chapter of the International Association of Business Communicators (IABC) is also commendable,” said Loader. She is also the National Chairperson of MACE.

Earlier this year, the Department of Communication and Brand Management received an IABC Africa Award of Excellence for the UFS 2017 Winter Graduation Ceremonies Communication Strategy from the International Association for Business Communicators (IABC). Loader collected the award during the Silver Quill Awards ceremony on 3 November 2017 in Cape Town.

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