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12 May 2023 | Story Kekeletso Takang | Photo Supplied
Faculty of Education shapes learners’ dreams
Stakeholders forming the multidisciplinary team and a learner from Kgotsofalo Primary School at the event on 21 April 2023, are from the left: Dina Mashiyane, Dr Vusiwana Babane, Ronet Vrey, a learner from Kgotsofalo Primary School, and Prof Bekithemba Dube.

There has been a clarion call within the education sector for primary school intervention strategies. As an institution that invests in education in its surrounding areas and beyond, the University of the Free State (UFS) has heeded the call to impactfully support societal development as outlined in its Vision 130. Through its Faculty of Education, the UFS has adopted the Kgotsofalo Primary School in the Free State to help shape the minds of the learners in this rural school.    

Dr Vusiwana Babane, Lecturer in the Faculty of Education, identified the school – situated about 46 km from the UFS Bloemfontein Campus – as part of a community engagement project that aims to transform the lives of children in low-income communities, in order to eradicate and break the vicious cycle of poverty in their families and communities. The project also seeks to inform stakeholders about the role that higher education institutions can play in supporting farm and rural schools.

Multidisciplinary approach

Prof Bekithemba Dube, acting Head of the Department of Education Foundations in the Faculty of Education, says the initiative with Kgotsofalo Primary School is a culmination of efforts to engage the community around the UFS. “Dr Babane and I visited the school in March 2023 to establish the needs of the school, which could help in planning and exploring intervention strategies. We established that, among others, their needs included motivation for learners, career guidance, library and sports resources. This implied that we needed a multidisciplinary approach. We invited Grade 7 learners from the school to attend motivational and career guidance sessions. We then started collaborating with colleagues from the Education Science Centre, KovsieSport, and the UFS Library and Information Services (Sasol Library) to co-host the learners and for further interventions at the school.”

On 21 April 2023, the learners, teachers, and representatives of the school governing body (SGB) visited the UFS. Hosted at the newly built UFS Education Science Centre, the learners participated in and explored various science experiments. A visit to the UFS library was also part of the package and the learners were treated to motivation, career guidance, and souvenirs from the Faculty of Education, before concluding their visit with a tour to KovsieSport. 

Masontaha Mosuoe, one of the learners who delivered an acceptance speech that brought many to tears, thanked the UFS for the experience. “Today, I would like to thank the UFS for giving our school the opportunity to be here; as you all know, education on the farms is not like the ones in the city. On the farms, children struggle to go to school because the schools are not enough. Thank you for giving us the experience of varsity life and shaping our dreams at a very young age.” 

The Principal of Kgotsofalo Primary School, Mmadikeledi Seepamore, also expressed her gratitude to the university. “Seed was sown and will continue to grow. The experience was educational, fun, and good and changed my learners’ way of thinking.”

Click here for more information on the programmes and other offerings and initiatives in the Faculty of Education.

News Archive

UFS Communication and Brand Management Department once again honoured for ground-breaking communication work
2016-04-29

Description: Martie en Leonie award Tags: Martie en Leonie award

The UFS was announced as winner in the internal communication category of the African Excellence Award after entering the B Safe Take Action campaign. The university also received a Gold Award at the 2016 PRISM Awards. Here are Martie Nortjé, Assistant Director: Communication and Brand Management, and Leonie Bolleurs, Assistant Director: Internal Communication, from the University of the Free State.
Photo: Hannes Pieterse

Within a week, the Department of Communication and Brand Management at the University of the Free State brought home two gold awards. In April this year, the department was announced as winner in the Internal Communication Category of the African Excellence Awards for the B Safe Take Action campaign. They also received Gold at the 2016 PRISM Awards for the KovsieGear entry.
 
PRISM Award for the UFS KovsieGear shop
 
Martie Nortjé, Assistant Director: Branding and Merchandise, attended the PRISM Award function in Johannesburg where she received the Gold award for the UFS KovsieGear shop for the best entry in the corporate communication category. This is the second consecutive year that the department received Gold at the PRISM Awards. Last year, the department received Gold for the B Safe Take Action campaign.
 
The idea for a university-owned shop was initiated in 2013. Launched in January 2014, KovsieGear is used to strengthen the brand and creating a sense of ownership among all stakeholders. The KovsieGear team is grateful for the continuous support of staff and students, as well as alumni.
 
The PRISM awards of the Public Relations Institute of Southern Africa (PRISA) are Africa’s most sought-after award in the public relations industry, and are presented to public relations and communication professionals who have incorporated strategy, creativity, and professionalism successfully into public relations and communication programmes and strategies, showcasing a successful public relations campaign.
 
African Excellence Award for B Safe Take Action Campaign
 
The B Safe Take Action campaign also received an award recently at a gala event hosted by the African Excellence Awards in Cape Town. Leonie Bolleurs, Project Manager of the B Safe Take Action campaign, received the award on behalf of the university.
 
It is of cardinal importance for the university that its students, staff, and assets are safe. Once again, this award demonstrates that the university is serious about the safety of its staff and students. This is especially so, since it is the objective of the campaign to develop a culture of safety awareness in students and staff alike.
 
The hosts of the African Excellence Awards are The Communication Director, the magazine for Corporate Communications and Public Relations (PR) in Europe, which enjoys worldwide distribution. According to Rudolf Hetzel, Chairman of the jury and publisher of The Communication Director, the African Excellence Awards are an opportunity for all those working in the field of PR and communications throughout Africa to come together, and honour ground-breaking communication campaigns and projects.
 
Quality work
 
“I am extremely proud of the Communication and Brand Management team for performing excellently once again in national and continental awards programmes. The awards are a good benchmark for the quality and standard of the work we produce,” said Lacea Loader, Director of the Department of Communication and Brand Management.  
 
In the past two years, the department also received other awards for their work. This include:
-    UFS #FaceOfFacebook campaign received a Gold Quill Excellence Award from the International Association for Business Communicators (IABC), both internationally and in the Africa region.
-    B Safe Take Action campaign received a Gold Quill Merit Award from the IABC, both internationally and in the Africa region.
-    UFS #FaceOfFacebook campaign received a Bronze Stevie Award from the International Business Awards (IBA).
-    B Safe Take Action campaign received a Bronze Stevie Award from the IBA.
-    #UFStoday Facebook campaign received a Merit Award from Marketing Advancement Communication in Education (MACE).
-    The NSFAS awareness campaign received a Merit Award from MACE.
 

 

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