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12 May 2023 | Story Kekeletso Takang | Photo Supplied
Faculty of Education shapes learners’ dreams
Stakeholders forming the multidisciplinary team and a learner from Kgotsofalo Primary School at the event on 21 April 2023, are from the left: Dina Mashiyane, Dr Vusiwana Babane, Ronet Vrey, a learner from Kgotsofalo Primary School, and Prof Bekithemba Dube.

There has been a clarion call within the education sector for primary school intervention strategies. As an institution that invests in education in its surrounding areas and beyond, the University of the Free State (UFS) has heeded the call to impactfully support societal development as outlined in its Vision 130. Through its Faculty of Education, the UFS has adopted the Kgotsofalo Primary School in the Free State to help shape the minds of the learners in this rural school.    

Dr Vusiwana Babane, Lecturer in the Faculty of Education, identified the school – situated about 46 km from the UFS Bloemfontein Campus – as part of a community engagement project that aims to transform the lives of children in low-income communities, in order to eradicate and break the vicious cycle of poverty in their families and communities. The project also seeks to inform stakeholders about the role that higher education institutions can play in supporting farm and rural schools.

Multidisciplinary approach

Prof Bekithemba Dube, acting Head of the Department of Education Foundations in the Faculty of Education, says the initiative with Kgotsofalo Primary School is a culmination of efforts to engage the community around the UFS. “Dr Babane and I visited the school in March 2023 to establish the needs of the school, which could help in planning and exploring intervention strategies. We established that, among others, their needs included motivation for learners, career guidance, library and sports resources. This implied that we needed a multidisciplinary approach. We invited Grade 7 learners from the school to attend motivational and career guidance sessions. We then started collaborating with colleagues from the Education Science Centre, KovsieSport, and the UFS Library and Information Services (Sasol Library) to co-host the learners and for further interventions at the school.”

On 21 April 2023, the learners, teachers, and representatives of the school governing body (SGB) visited the UFS. Hosted at the newly built UFS Education Science Centre, the learners participated in and explored various science experiments. A visit to the UFS library was also part of the package and the learners were treated to motivation, career guidance, and souvenirs from the Faculty of Education, before concluding their visit with a tour to KovsieSport. 

Masontaha Mosuoe, one of the learners who delivered an acceptance speech that brought many to tears, thanked the UFS for the experience. “Today, I would like to thank the UFS for giving our school the opportunity to be here; as you all know, education on the farms is not like the ones in the city. On the farms, children struggle to go to school because the schools are not enough. Thank you for giving us the experience of varsity life and shaping our dreams at a very young age.” 

The Principal of Kgotsofalo Primary School, Mmadikeledi Seepamore, also expressed her gratitude to the university. “Seed was sown and will continue to grow. The experience was educational, fun, and good and changed my learners’ way of thinking.”

Click here for more information on the programmes and other offerings and initiatives in the Faculty of Education.

News Archive

Business Management students scoop Tata Africa Scholarship awards
2016-12-09

Description: Tata Africa Tags: Tata Africa 

From left: Mr Harneet Luther, Nomcebo Langa
(first-place winner), Palesa Makhetha and Dr Johan van Zyl.

Tata Africa celebrated the class of 2016 of the Department of Business Management at the University of the Free State (UFS) on 1 December 2016 on the Bloemfontein Campus. As part of the company’s Postgraduate Scholarship Programme, 11 academically and financially deserving students will have their postgraduate studies sponsored in 2017.

The scholarship programme was initiated by the Department of Business Management in 2012, in collaboration with Tata Africa. The aim is to provide final-year Strategic Marketing students an opportunity to apply their theoretical knowledge by developing practical marketing strategies for any one of the Tata Group companies operating in Africa.

Students were invited to present their ideas to a panel of UFS and Tata Africa representatives, who selected the category winners. The categories were for the Tata Bakkies, Jaguar vehicles, Tata Chemicals in Magadi, Kenya, and Land Rover vehicles, intended to enhance the business’ competitive edge. The top three winners were Nomcebo Langa, Internal Marketing; Johan Nel, #OutPaceThis campaign; and Jesse Heath, Entrepreneurial Development campaign.

Topics covered by the students include target market identification, development of practical marketing strategies (digital and traditional), service strategies, experiential campaigns and application design.  The Executive Director of Tata Africa Holdings, Mr Len Brand, said, “In the course of change in Africa and South Africa, in particular, we are very honoured to inspire young minds to bring innovative marketing solutions to the Tata business. We hope that their creativity will also inspire innovations in business, government, and civil society that will ultimately sell South Africa and Africa as good investment destinations.”  

Dr Johan van Zyl from the Centre for Development Support congratulated the winners and encouraged them to continue on the path of augmenting creativity in business. In presenting the awards, Executive Director of Tata Automobile Corporation SA, Mr Harneet Luther, spoke of the origins of the Tata company, its vision and the level of innovation that its founders had, which was necessary in propelling it to where it is today. He commended the students for their outstanding performance and innovative campaigns. Since 2006, over 250 scholarships have been awarded through the University of the Free State, the University of KwaZulu-Natal and Wits University.

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