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16 May 2023 | Story André Damons | Photo Charl Devenish
Prof Mokgadi Matlakala
Prof Mokgadi Matlakala, Academic Chairperson of the Department of Health Studies at UNISA and Deputy Chairperson of the Forum for University Deans in South Africa (FUNDISA), was the keynote speaker and acknowledged the contribution of nurses and the courage to continue to advocate for improved health and healthcare.

Nurses serve with pride, and they should be protected, valued, and respected.

This was the recurring thought from speakers at the University of the Free State (UFS) School of Nursing’s International Nurses Day celebrations.

“We celebrate this day to highlight the importance of nurses in the healthcare services, and to honour our heroes – us being the heroes as well,” said keynote speaker Prof Mokgadi Matlakala, Academic Chairperson of the Department of Health Studies at UNISA and Deputy Chairperson of the Forum for University Deans in South Africa (FUNDISA). “We acknowledge the contribution of nurses and the courage to continue to advocate for improved health and healthcare – and this amid the challenges confronting us.”  

Prof Matlakala said the theme of the day, “Our Nurses. Our Future”, comes at a very critical time for the nursing profession, given the circumstances following the COVID-19 pandemic, and the ongoing transformation needed in nursing education, particularly in South Africa. 

International Nurses Day is celebrated annually on 12 May, and this year the UFS School of Nursing also hosted a tree-planting to commemorate nurses who lost their lives during the pandemic. Several other activities, including an Amazing Race, outdoor events, and stalls portrayed nursing services in various contexts. 

Prof Matlakala said the day also serves as a way of sharing ideas about changes taking place in nursing, and imagining a nurse of the future, both in practice and academia. “In the African context, it is important for us to reflect and understand who our nurses are, where are they, and where have they been trained.”

World mistakenly took nurses for granted

“Today we have an opportunity to celebrate ourselves as nurses, and I encourage you to acknowledge the good work you are doing. And I include the student nurses as well, because they are our future.”

Prof Matlakala said during the pandemic the world mistakenly took nurses for granted. “They treated us as invisible, and as an inexhaustible resource,” she said, outlining areas such as illness among nurses, fear of the pandemic, death, work overload, and unprecedented changes in nursing environments and nursing education as areas where nurses were “taken for granted as superheroes”.

“The pandemic is over, but the question is: Did the nurses receive any counselling after surviving the pandemic? Did they get special leave to rest? In the nursing practice it is business as usual. In nursing education institutions, they are speaking of catching up on the time lost during the pandemic. Nobody is thinking of exhaustion as a non-communicable disease. Yet, many of our nurses are suffering from exhaustion both mentally and physical. It is thus important that we advocate for wellness for our nurses.”

Protect. Respect. Value

Prof Matlakala said protecting nurses relates to how the government or health system can address the growing nursing shortage and provide positive practice environments, especially with regard to safety in the workplace. She also said the ongoing shortage of nurses is a pandemic that is felt across the globe.

Her message to future nurses is that the profession needs nurses who will be available to confront the many challenges nurses are experiencing. “You need to be assertive and take control of your professional status despite the problems we are hearing. One of the values that we need to have is a positive attitude, which means we need to focus on solutions, not only on problems.”

Celebrating the impact of nursing services

Prof Gert van Zyl, Dean of the UFS Faculty of Health Sciences, welcomed guests and said International Nurses Day celebrates the impact of nursing services in providing high-quality healthcare to patients and improving their overall wellbeing. 

“Nurses play a critical role in the healthcare system, providing care, support, and education to patients and their families. Thank you for your dedication and passion for your profession,” Prof Van Zyl said. “Thank you for all the sacrifices you made to provide the highest level of care and support to people in need in the recent COVID-19 time. Moreso, your contribution to the healthcare industry is immeasurable. We are grateful for everything you do and have done. Keep up the excellent work.”

He added that he believes professional nurses are motivated by many factors, including three main ones: “A desire to help others, a sense of purpose, and the satisfaction of making a difference in people’s life. To motivate nurses for the future, it is important to recognise their achievements, to support them, and to provide opportunities for development and growth.” 

Dr Jeanette Sebaeng, Head of the School of Nursing, said she is privileged to be part of this “very sacred” profession. “I had an opportunity to see life for the first time. I had an opportunity to close someone’s eyes for the first time. I don’t think I would be anything else, even in the next life, other than a nurse.” 

She said when 2020 was declared the Year of the Nurse and Midwife, by year-end the meaning had become grim. “We did not expect that it would be our year in that manner. We lost close to 300 nurses in South Africa due to COVID-19. Even after losing our colleagues, here we are, still strong. That is resilience, and for that I salute you.”

News Archive

UFS Communication and Brand Management wins for the third time in the 2017 International Gold Quill Awards
2017-06-29

Description: 2017 International Gold Quill Awards Tags: 2017 International Gold Quill Awards

Lacea Loader, Director: Communication and Brand
Management and Leonie Bolleurs, Assistant Director:
Internal Communication in the same department.
The awards were presented at the Excellence
Awards Gala in Washington, D.C. on
Tuesday 13 June 2017.
Foto: Hannes Pieterse

The Department of Communication and Brand Management at the University of the Free State (UFS) has won two International Gold Quill Awards from the International Association of Business Communicators (IABC) for projects executed in 2016. “Winning two Gold Quill Awards put the entrant in the top ranks of the business communicators of the world,” said Ghrethna Kruger, IABC 2017 Quill Awards Chair South Africa.

The Department won Gold Quill Merit Awards for their entries of the publication, For such a time as this: A commemorative journey, and the communication process with prospective students through the Sound[W]right: UFS student tone and voice project.

Two Gold Quill Awards in 2017
This is the third time the department has received recognition by the IABC. In 2014, it received the Jake Wittmer Research Award, a Gold Quill Merit Award, and an Africa Gold Quill Award. In 2015 the department received an Africa Merit Award, Africa Gold Quill Merit Award, a Gold Quill Merit Award, and a Gold Quill Excellence Award. “I am very proud of the nine awards we have won over the past couple of years. Being recognised by a prestigious global association such as the IABC is a great honour. The fact that the UFS is the only tertiary education institution in the country to receive awards this year makes it even more special," said Lacea Loader, Director: Communication and Brand Management at the UFS.

With the 2017 IABC Awards the IABC has in total recognised 227 entries as world class, announcing 74 Excellence Awards and 153 Merit Awards. They represent a cross-section of public- and private-sector organisations, both large and small. This year there were 13 winners from South Africa compared to last year’s three winners.

Work reflects superior production values
Entries were evaluated against the IABC Gold Quill Awards criteria and IABC’s seven-point scale of excellence. Feedback from the IABC Gold Quill evaluators, on the publication, For such a time as this: A commemorative journey stated: “Exceptional effort and an excellent gift that celebrates your honoree and preserves school history. It demonstrates superior production values and strong images convey key messages.”

On the entry: Sound[W]right: UFS student tone and voice project, the IABC Gold Quill evaluators said: “This entry shows innovation, collaboration, persistence, generosity and strategic intent. They have accomplished much within a very limited budget, to the benefit of both the university and its students.”

“The Gold Quill Awards programme celebrates business communication’s best practices and the value professional, strategic communication programmes bring to an organisation’s bottom line, its brand and its reputation,” said Lynn Barter, ABC, MC, chair of the IABC awards committee. “Each entry is evaluated on its own merits against IABC’s Global Standard of excellence in communication. Winning a Gold Quill recognises exceptional work, innovation and creativity.

Taking communication to the next level
“Gold Quill winners represent a global community executing their responsibilities ethically and to the highest standards of the profession. These exemplary practitioners deliver high impact results for their organisations and clients, taking communication to the next level.”

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