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Protection Services enhances student safety

17 May 2023 | Story Valentino Ndaba | Photo Charl Devenish

Shining the light on the darkness, which is crime.

The University of the Free State (UFS) Department of Protection Services works around the clock to safeguard students in order to reduce risks of crime on and around the three UFS campuses. On 12 May 2023, the South African Police Service (SAPS), the Brandwag Sector Community Policing Forum (CPF), and Protection Services organised a safety awareness campaign from 19:00 to 21:00, which is the peak period for crime incidences in the neighbourhood.

“Continuous awareness to enhance student safety in the Brandwag area highlights the commitment of the UFS, SAPS, and the community through the CPF structure towards student safety,” said Jacobus van Jaarsveld, Deputy Director: Threat Detection, Investigations, Compliance and Liaison in Protection Services.

Mitigating risks and maximising safety

Students and staff are the most valuable assets of the UFS. Protection Services has various initiatives and a dedicated team that ensures the physical safety of all who study and work at the institution. The safety, health, and well-being of the university community remains the university’s priority. Off-campus safety and security are at the top of the list, hence Protection Services, in collaboration with external stakeholders, remains steadfast in its attempts to create a safe environment.

Continuous awareness campaigns

On 16 May 2023, Protection Services continued to spread safety awareness in the Universitas neighbourhood (with the assistance of students), where many UFS students live – first in Badenhorst Street and then in Stofberg Street. Throughout the year, these patrols and awareness initiatives will continue, expanding to the South and Qwaqwa campuses.

The UFS value framework includes compassion as a core virtue. As a result, we as a university take pleasure in our dedication to fostering environments that are not only favourable for excellent teaching, learning, and scholarship, but also emphasise the well-being and happiness of the campus community. Vision 130, an expansion of the strategic purpose to reposition the institution for 2034 when the university will celebrate its 130th anniversary, demonstrates our value of care.

Contact details:

If you need any assistance, call Protection Services on its toll-free number 0800 204 682, which is available 24/7.

Off-campus security liaison vehicle spotted in the safety convoy

Off-campus security liaison vehicle spotted in the safety convoy

The SAPS Visible Policing Unit present to raise awareness about safety

The SAPS Visible Policing Unit present to raise awareness about safety

Present in the fight to build safer neighbourhoods was the Sector 2 CPF

Present in the fight to build safer neighbourhoods was the Sector 2 CPF

Students living off campus engaged with the team during the anti-crime drive

UFS Protection Services together in arms with the SAPS and members of the CPF

Ensuring that students who live off campus remain a priority

Keeping the neighbourhood safe and secure is of the utmost importance

Keeping the neighbourhood safe and secure is of the utmost importance

Targeting crime hotspots and conducting a needs analysis of the students living in those areas to ensure their well-being

Working around the clock to serve and protect the lives of students living off campus

Promoting a crime-free off-campus environment

News Archive

A brand-new image for historic University of the Free State

2011-01-19

Prof. Jonathan Jansen, Vice-Chancellor and Rector, and Prof. Teuns Verschoor, Vice-Rector of Institutional Affairs, during the media conference to launch the new brand.
- Photo: Hannes Pieterse

A new chapter was written in the history of the University of the Free State (UFS) on Thursday, 27 January 2011 when it launched its revitalised brand image.

The brand evolution has resulted in the adoption of two primary brands to engage with its stakeholders – an evolved academic crest and a new marketing brand for the institution’s offerings and services.

The university, which recently won the World Universities’ Forum award for academic excellence and institutional transformation, was founded in 1904 as a dynamic learning environment where academic excellence and the development of leadership qualities are long-standing traditions. These values are the backbone of the university and the foundation of the new brand as it seeks to adapt to the changing needs of society, without sacrificing its rich history and heritage.

The process of revitalising and creating a renewed image of the UFS, spearheaded by the university’s inspirational leader, Prof. Jonathan Jansen, started in February 2010 and involved a comprehensive and consultative process to understand the deep insights that underpin the fabric of the institution among its key stakeholders.

“We engaged in one of the most expansive and intensive process of consultations with staff, alumni, senate, council and other stakeholders to determine how and in what ways our brand could signal a more inclusive and forward-looking vision that captured the spirit and essence of the new country and a transforming university,” says Prof. Jansen.

The new brand is anchored in the university’s renewed motto “In Veritate Sapientiae Lux” (In Truth is the Light of Wisdom), which has been evolved to embrace the diversity of the community the university without losing its essence. As Judge Ian van der Merwe, Chairperson of the UFS Councilnoted, “the motto retains concepts with which not only Christians can identify, but which also accommodate all the different viewpoints of the UFS’s diverse students and staff. Hereby a feeling of unity and belonging is promoted.”

The new brand identity was developed by the country’s foremost academic branding authority, the Brand Leadership Group. “We worked with the university to develop a brand that reflects an inclusive, forward-thinking truly South African university in tune with its changing environment which embraces its past, present and signals the future,” says Thebe Ikalafeng, founder of Brand Leadership Group.

The new brand has found resonance with the various university stakeholders. “The end product is excellent,” commented Mr Naudé de Klerk, Chairperson of Kovsie Alumni. “It represents a history of hope, excellence, innovation and transformation. Above all, it represents a leap of faith, which extends from a humble beginning in 1904 to the strong and vital academic institution it is today.”

Finally, where it matters, the new brand also gets the students’ vote. “Our new brand illustrates and communicates to the rest of the world the message that we as the University of the Free State refuse to be tied down to the failures of the past, but instead confidently sprint forward to the successes of tomorrow,” says Modieyi Motholo, Chairperson of the university’s Interim Student Committee.

Messages

Media Release
27 January 2011
Issued by: Lacea Loader
Director: Strategic Communication (actg)
Tel: 051 401 2584
Cell: 083 645 2454
E-mail: news@ufs.ac.za

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