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17 May 2023 | Story Valentino Ndaba | Photo Charl Devenish
Shining the light on the darkness
Shining the light on the darkness, which is crime.

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The University of the Free State (UFS) Department of Protection Services works around the clock to safeguard students in order to reduce risks of crime on and around the three UFS campuses. On 12 May 2023, the South African Police Service (SAPS), the Brandwag Sector Community Policing Forum (CPF), and Protection Services organised a safety awareness campaign from 19:00 to 21:00, which is the peak period for crime incidences in the neighbourhood.

“Continuous awareness to enhance student safety in the Brandwag area highlights the commitment of the UFS, SAPS, and the community through the CPF structure towards student safety,” said Jacobus van Jaarsveld, Deputy Director: Threat Detection, Investigations, Compliance and Liaison in Protection Services.

Mitigating risks and maximising safety

Students and staff are the most valuable assets of the UFS. Protection Services has various initiatives and a dedicated team that ensures the physical safety of all who study and work at the institution. The safety, health, and well-being of the university community remains the university’s priority. Off-campus safety and security are at the top of the list, hence Protection Services, in collaboration with external stakeholders, remains steadfast in its attempts to create a safe environment.

Continuous awareness campaigns

On 16 May 2023, Protection Services continued to spread safety awareness in the Universitas neighbourhood (with the assistance of students), where many UFS students live – first in Badenhorst Street and then in Stofberg Street. Throughout the year, these patrols and awareness initiatives will continue, expanding to the South and Qwaqwa campuses.

The UFS value framework includes compassion as a core virtue. As a result, we as a university take pleasure in our dedication to fostering environments that are not only favourable for excellent teaching, learning, and scholarship, but also emphasise the well-being and happiness of the campus community. Vision 130, an expansion of the strategic purpose to reposition the institution for 2034 when the university will celebrate its 130th anniversary, demonstrates our value of care.

Contact details:

If you need any assistance, call Protection Services on its toll-free number 0800 204 682, which is available 24/7.

 

Off-campus security liaison vehicle spotted in the safety convoy

Off-campus security liaison vehicle spotted in the safety convoy


The SAPS Visible Policing Unit present to raise awareness about safety

The SAPS Visible Policing Unit present to raise awareness about safety


Present in the fight to build safer neighbourhoods was the Sector 2 CPF

Present in the fight to build safer neighbourhoods was the Sector 2 CPF


Students living off campus engaged with the team during the anti-crime drive

 

Students living off campus engaged with the team during the anti-crime drive


UFS Protection Services together in arms with the SAPS and members of the CPF

 

UFS Protection Services together in arms with the SAPS and members of the CPF


Ensuring that students who live off campus remain a priority

 

Ensuring that students who live off campus remain a priority


Keeping the neighbourhood safe and secure is of the utmost importance

Keeping the neighbourhood safe and secure is of the utmost importance

 


Targeting crime hotspots and conducting a needs analysis of the students living in those areas to ensure their well-being

 

Targeting crime hotspots and conducting a needs analysis of the students living in those areas to ensure their well-being

 


Working around the clock to serve and protect the lives of students living off campus

 

Working around the clock to serve and protect the lives of students living off campus

 


Promoting a crime-free off-campus environment

 

Promoting a crime-free off-campus environment

 


 

News Archive

Dying of consumption: Studying ‘othering’ and resistance in pop culture
2014-10-31

 

 

The Centre for Africa Studies (CAS) at the UFS – under the project leadership of Prof Heidi Hudson (CAS Director) – conceptualised an interdisciplinary research project on representations of otherness and resistance.

This is in collaboration with UFS departments such as the Odeion School of Music, the Department of Drama and Theatre Arts, the Department of Fine Arts, the Jonathan Edwards Centre Africa and the Department of Afrikaans and Dutch, German and French.  

In this project, Dr Stephanie Cawood from CAS leads a sub-project on the dynamics of pop culture and consumerism. Her research unpacks and critiques pop culture representations of othering and resistance by engaging with the othering rhetoric of conspicuous consumption as well as the subversive rhetoric or culture jamming at play in various South African youth subcultures.

Consumerism has become the institutional system in which we live our daily lives. Pop culture is the result when multinational corporations take aspects of culture and turn it into commodities with high market value. In pop culture and its manifestation, consumption, marketers and savvy advertising executives have realised long ago that othering and resistance are powerful tools to artificially create empty spaces in people’s lives that can only be filled through consuming.

“The scary thing is in my opinion that everyone has become a market segment, including very young children,” says Dr Cawood.

In his 1934 book, The Theory of the Leisure Class (TLC), Thorstein Veblen coined the term conspicuous consumption to describe the conduct of the nouveau riche. He  contended that when people manage to meet their basic human requirements, any additional accumulation of wealth will no longer relate to function, but will be spent on ostentatious displays of conspicuous consumption or waste. Conspicuous consumption has evolved into invidious consumption where consumption is a mark of one’s superior social status and particularly aimed at provoking envy. The whole point is unashamed one-upmanship.  

“Think of the izikhotane or skothane cultural phenomenon where young people engage in ritualised and ostentatious consumerist waste for social prestige. This is an excellent example of invidious consumption.

“Instead of striving to become good citizens, we have become good consumers and none are more vulnerable than our youth irrespective of cultural and ethnic differences”.

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