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17 May 2023 | Story Valentino Ndaba | Photo Charl Devenish
Shining the light on the darkness
Shining the light on the darkness, which is crime.

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The University of the Free State (UFS) Department of Protection Services works around the clock to safeguard students in order to reduce risks of crime on and around the three UFS campuses. On 12 May 2023, the South African Police Service (SAPS), the Brandwag Sector Community Policing Forum (CPF), and Protection Services organised a safety awareness campaign from 19:00 to 21:00, which is the peak period for crime incidences in the neighbourhood.

“Continuous awareness to enhance student safety in the Brandwag area highlights the commitment of the UFS, SAPS, and the community through the CPF structure towards student safety,” said Jacobus van Jaarsveld, Deputy Director: Threat Detection, Investigations, Compliance and Liaison in Protection Services.

Mitigating risks and maximising safety

Students and staff are the most valuable assets of the UFS. Protection Services has various initiatives and a dedicated team that ensures the physical safety of all who study and work at the institution. The safety, health, and well-being of the university community remains the university’s priority. Off-campus safety and security are at the top of the list, hence Protection Services, in collaboration with external stakeholders, remains steadfast in its attempts to create a safe environment.

Continuous awareness campaigns

On 16 May 2023, Protection Services continued to spread safety awareness in the Universitas neighbourhood (with the assistance of students), where many UFS students live – first in Badenhorst Street and then in Stofberg Street. Throughout the year, these patrols and awareness initiatives will continue, expanding to the South and Qwaqwa campuses.

The UFS value framework includes compassion as a core virtue. As a result, we as a university take pleasure in our dedication to fostering environments that are not only favourable for excellent teaching, learning, and scholarship, but also emphasise the well-being and happiness of the campus community. Vision 130, an expansion of the strategic purpose to reposition the institution for 2034 when the university will celebrate its 130th anniversary, demonstrates our value of care.

Contact details:

If you need any assistance, call Protection Services on its toll-free number 0800 204 682, which is available 24/7.

 

Off-campus security liaison vehicle spotted in the safety convoy

Off-campus security liaison vehicle spotted in the safety convoy


The SAPS Visible Policing Unit present to raise awareness about safety

The SAPS Visible Policing Unit present to raise awareness about safety


Present in the fight to build safer neighbourhoods was the Sector 2 CPF

Present in the fight to build safer neighbourhoods was the Sector 2 CPF


Students living off campus engaged with the team during the anti-crime drive

 

Students living off campus engaged with the team during the anti-crime drive


UFS Protection Services together in arms with the SAPS and members of the CPF

 

UFS Protection Services together in arms with the SAPS and members of the CPF


Ensuring that students who live off campus remain a priority

 

Ensuring that students who live off campus remain a priority


Keeping the neighbourhood safe and secure is of the utmost importance

Keeping the neighbourhood safe and secure is of the utmost importance

 


Targeting crime hotspots and conducting a needs analysis of the students living in those areas to ensure their well-being

 

Targeting crime hotspots and conducting a needs analysis of the students living in those areas to ensure their well-being

 


Working around the clock to serve and protect the lives of students living off campus

 

Working around the clock to serve and protect the lives of students living off campus

 


Promoting a crime-free off-campus environment

 

Promoting a crime-free off-campus environment

 


 

News Archive

UFS Communication and Brand Management Department once again honoured for ground-breaking communication work
2016-04-29

Description: Martie en Leonie award Tags: Martie en Leonie award

The UFS was announced as winner in the internal communication category of the African Excellence Award after entering the B Safe Take Action campaign. The university also received a Gold Award at the 2016 PRISM Awards. Here are Martie Nortjé, Assistant Director: Communication and Brand Management, and Leonie Bolleurs, Assistant Director: Internal Communication, from the University of the Free State.
Photo: Hannes Pieterse

Within a week, the Department of Communication and Brand Management at the University of the Free State brought home two gold awards. In April this year, the department was announced as winner in the Internal Communication Category of the African Excellence Awards for the B Safe Take Action campaign. They also received Gold at the 2016 PRISM Awards for the KovsieGear entry.
 
PRISM Award for the UFS KovsieGear shop
 
Martie Nortjé, Assistant Director: Branding and Merchandise, attended the PRISM Award function in Johannesburg where she received the Gold award for the UFS KovsieGear shop for the best entry in the corporate communication category. This is the second consecutive year that the department received Gold at the PRISM Awards. Last year, the department received Gold for the B Safe Take Action campaign.
 
The idea for a university-owned shop was initiated in 2013. Launched in January 2014, KovsieGear is used to strengthen the brand and creating a sense of ownership among all stakeholders. The KovsieGear team is grateful for the continuous support of staff and students, as well as alumni.
 
The PRISM awards of the Public Relations Institute of Southern Africa (PRISA) are Africa’s most sought-after award in the public relations industry, and are presented to public relations and communication professionals who have incorporated strategy, creativity, and professionalism successfully into public relations and communication programmes and strategies, showcasing a successful public relations campaign.
 
African Excellence Award for B Safe Take Action Campaign
 
The B Safe Take Action campaign also received an award recently at a gala event hosted by the African Excellence Awards in Cape Town. Leonie Bolleurs, Project Manager of the B Safe Take Action campaign, received the award on behalf of the university.
 
It is of cardinal importance for the university that its students, staff, and assets are safe. Once again, this award demonstrates that the university is serious about the safety of its staff and students. This is especially so, since it is the objective of the campaign to develop a culture of safety awareness in students and staff alike.
 
The hosts of the African Excellence Awards are The Communication Director, the magazine for Corporate Communications and Public Relations (PR) in Europe, which enjoys worldwide distribution. According to Rudolf Hetzel, Chairman of the jury and publisher of The Communication Director, the African Excellence Awards are an opportunity for all those working in the field of PR and communications throughout Africa to come together, and honour ground-breaking communication campaigns and projects.
 
Quality work
 
“I am extremely proud of the Communication and Brand Management team for performing excellently once again in national and continental awards programmes. The awards are a good benchmark for the quality and standard of the work we produce,” said Lacea Loader, Director of the Department of Communication and Brand Management.  
 
In the past two years, the department also received other awards for their work. This include:
-    UFS #FaceOfFacebook campaign received a Gold Quill Excellence Award from the International Association for Business Communicators (IABC), both internationally and in the Africa region.
-    B Safe Take Action campaign received a Gold Quill Merit Award from the IABC, both internationally and in the Africa region.
-    UFS #FaceOfFacebook campaign received a Bronze Stevie Award from the International Business Awards (IBA).
-    B Safe Take Action campaign received a Bronze Stevie Award from the IBA.
-    #UFStoday Facebook campaign received a Merit Award from Marketing Advancement Communication in Education (MACE).
-    The NSFAS awareness campaign received a Merit Award from MACE.
 

 

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