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29 November 2023 | Story Anthony Mthembu | Photo Anthony Mthembu and Reabetswe Parkies
EMS Faculty hosts Inaugural Debate in Broadening Curricular Debate series
Carnegie Math Pathways Team- From left to right: Dr Andre Freeman; Chair of the Mathematics Department at Capital Community College, Karon Klipple; Lecturer at the University of New Mexico, Annari Muller; Chairperson of the Learning, Teaching and Digitisation Committee (UFS), Lewis Hosie; Director of Development and Implementation for the Carnegie Math Pathways, Haley McNamara; Research Associate at the Carnegie Math Pathways and Dan Ray; Operations Director for the Carnegie Math Pathways.

The Economics and Management Sciences (EMS) Faculty at the University of the Free State (UFS) recently inaugurated its first Broadening Curricular Debate series, a concept conceived by the Dean of the Faculty, Prof Phillipe Burger. The inaugural debate, held on 22 November 2023 in the Equitas Senate Hall on the UFS Bloemfontein Campus, marked the beginning of a series designed to facilitate discussions among academics on crucial higher education matters.  Annari Muller, Chairperson of the Learning, Teaching and Digitisation Committee (LTDC), expressed the series’ purpose: “We organised this debate series to provide a platform for academics to discuss vital higher education matters. These sessions aim to stimulate critical conversations that empower UFS staff to enrich our curricula, enhance teaching practices, and shape broader educational strategies.’’ 

The motion presented to the house was, ‘The rapid integration of Artificial Intelligence in higher education perpetuates educational inequalities, widens the digital divide, and diminishes the value of personal instruction. The debate followed the structure of Intelligence Squared debates, with two teams comprising UFS staff from diverse departments, including the Department of Business Management, Department of English, Department of Public Management and the Department of Mathematical Statistics and Actuarial Science.

Naquita Fernandes, the Master of the House for the debate, emphasised the deliberate inclusion of members from diverse fields to infuse varied perspectives into the debate. “We believed that this diverse amalgamation of expertise would offer multifaceted insights, ensuring a holistic exploration of the subject matter. The debate structure was meticulously designed to encourage engaging discussions rather than formal academic presentations, allowing for a robust exchange of ideas.’’

The audience had the opportunity to vote on their stance before and after the debate, determining the winning team based on their ability to sway the audience with compelling arguments. The winning team, composed of Dr Hilary Bama (Senior Lecturer in the Department of Business Management), Dr Martin Rossouw (Senior Lecturer in Film and Visual Media), and Dr Rick De Villiers (Senior Lecturer in the English Department), successfully argued against the motion. 

The proposition team highlighted the existing gap between those with access to digital technologies and those without, advocating for a gradual and considered approach to AI integration in higher education. In contrast, the opposition team underscored the value of personal instruction in the face of AI, emphasising AI’s potential to provide constructive and effective feedback,  contribute to adaptive learning platforms, and accommodate unique learning styles and preferences. 

Following the debate, the audience was addressed by a team from Carnegie Math Pathways, providing insights into generative AI tools. Fernandes described the event as a proactive step in shaping the UFS academic landscape, moving away from reactive responses and exploring critical topics and strategies that could influence future policies and practices. 

         EMS Faculty hosts Inaugural Debate in Broadening Curricular Debate series

The Debaters- From left to right: Dr Martin Rossouw; Senior Lecturer in Film and Visual Media, Herkulaas Michael Combrink; Co-Director of Digital Futures, Dr Hilary Bama; Senior Lecturer in the EMS Faculty, Dr Rick De Villiers; Lecturer in the Department of English, Dr Michele Von Maltitz; Senior Lecturer in the Department of Mathematical Statistics and Actuarial Science, and Nkosingiphile Emmanuel Mkhize; Lecturer and Researcher in the Department of Public Management. 

News Archive

UFS Communication and Brand Management Department once again honoured for ground-breaking communication work
2016-04-29

Description: Martie en Leonie award Tags: Martie en Leonie award

The UFS was announced as winner in the internal communication category of the African Excellence Award after entering the B Safe Take Action campaign. The university also received a Gold Award at the 2016 PRISM Awards. Here are Martie Nortjé, Assistant Director: Communication and Brand Management, and Leonie Bolleurs, Assistant Director: Internal Communication, from the University of the Free State.
Photo: Hannes Pieterse

Within a week, the Department of Communication and Brand Management at the University of the Free State brought home two gold awards. In April this year, the department was announced as winner in the Internal Communication Category of the African Excellence Awards for the B Safe Take Action campaign. They also received Gold at the 2016 PRISM Awards for the KovsieGear entry.
 
PRISM Award for the UFS KovsieGear shop
 
Martie Nortjé, Assistant Director: Branding and Merchandise, attended the PRISM Award function in Johannesburg where she received the Gold award for the UFS KovsieGear shop for the best entry in the corporate communication category. This is the second consecutive year that the department received Gold at the PRISM Awards. Last year, the department received Gold for the B Safe Take Action campaign.
 
The idea for a university-owned shop was initiated in 2013. Launched in January 2014, KovsieGear is used to strengthen the brand and creating a sense of ownership among all stakeholders. The KovsieGear team is grateful for the continuous support of staff and students, as well as alumni.
 
The PRISM awards of the Public Relations Institute of Southern Africa (PRISA) are Africa’s most sought-after award in the public relations industry, and are presented to public relations and communication professionals who have incorporated strategy, creativity, and professionalism successfully into public relations and communication programmes and strategies, showcasing a successful public relations campaign.
 
African Excellence Award for B Safe Take Action Campaign
 
The B Safe Take Action campaign also received an award recently at a gala event hosted by the African Excellence Awards in Cape Town. Leonie Bolleurs, Project Manager of the B Safe Take Action campaign, received the award on behalf of the university.
 
It is of cardinal importance for the university that its students, staff, and assets are safe. Once again, this award demonstrates that the university is serious about the safety of its staff and students. This is especially so, since it is the objective of the campaign to develop a culture of safety awareness in students and staff alike.
 
The hosts of the African Excellence Awards are The Communication Director, the magazine for Corporate Communications and Public Relations (PR) in Europe, which enjoys worldwide distribution. According to Rudolf Hetzel, Chairman of the jury and publisher of The Communication Director, the African Excellence Awards are an opportunity for all those working in the field of PR and communications throughout Africa to come together, and honour ground-breaking communication campaigns and projects.
 
Quality work
 
“I am extremely proud of the Communication and Brand Management team for performing excellently once again in national and continental awards programmes. The awards are a good benchmark for the quality and standard of the work we produce,” said Lacea Loader, Director of the Department of Communication and Brand Management.  
 
In the past two years, the department also received other awards for their work. This include:
-    UFS #FaceOfFacebook campaign received a Gold Quill Excellence Award from the International Association for Business Communicators (IABC), both internationally and in the Africa region.
-    B Safe Take Action campaign received a Gold Quill Merit Award from the IABC, both internationally and in the Africa region.
-    UFS #FaceOfFacebook campaign received a Bronze Stevie Award from the International Business Awards (IBA).
-    B Safe Take Action campaign received a Bronze Stevie Award from the IBA.
-    #UFStoday Facebook campaign received a Merit Award from Marketing Advancement Communication in Education (MACE).
-    The NSFAS awareness campaign received a Merit Award from MACE.
 

 

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