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24 November 2023 | Story Valentino Ndaba | Photo SUPPLIED
UFS KovsieCare GBV Social Media
The UFS is joining forces with the international community during the annual 16 Days of Activism against Gender-Based Violence.

As the world will soon commemorate the 16 Days of Activism against Gender-Based Violence (GBV) campaign, the University of the Free State (UFS) joins the fight against this pervasive issue. Dedicated to eradicating GBV and fostering a safe environment, the institution has pledged an unwavering commitment to a zero-tolerance stance against all forms of GBV.

The 16 Days of Activism against Gender-Based Violence is an annual global initiative that starts on 25 November 2023 – International Day for the Elimination of Violence against Women – and concludes on 10 December 2023 – Human Rights Day. The theme for this year, ‘Accelerating actions to end gender-based violence and femicide: leaving no one behind’, emphasises the need for a comprehensive, inclusive effort to combat GBV. 

Legislation addressing GBV

Gender-based violence, rooted in the systemic imbalance of power and authority, manifests in multifaceted forms that encompass emotional, physical, financial, and sexual abuse, among others. Recognising the gravity of this issue, parliament has enacted laws, including the Domestic Violence Act of 1998 and the Children's Act of 2005, striving to safeguard individuals from such atrocities and championing fundamental human rights.

The UFS, aligned with parliament's vision and encapsulating its own Vision 130 within the 2023-2028 Strategic Plan, remains steadfast in its dedication to fostering a culture of accountability, care, and social justice within its staff and student community. 

The significance of activism

Dr Lentsu Nchabeleng, Deputy Director in the Gender Equality and Anti-Discrimination Office (GEADO), emphasised the pivotal role of the 16 Days of Activism in societal progress. “Advocacy plays an important role in prevention by promoting education and awareness. Advocacy challenges harmful societal norms and stereotypes that contribute to gender-based violence and can help foster a culture of equality and respect," she stated.

Useful resources

The UFS has provided resources for the staff and student community, including frequently asked questions (FAQs) about GBV and sexual offences, aiming to clarify these important matters. Help and reporting avenues for GBV and sexual misconduct are available on the Bloemfontein and South campuses, with similar support available on the Qwaqwa Campus, underscoring the university's dedication to a safe and supportive environment for all. 

Click to download the resource documents:

Important contacts 

The university has also implemented support systems, including dedicated 24-hour toll-free helplines for reporting GBV and sexual offenses, underscoring its commitment to addressing this epidemic.

  • GEADO toll-free: 0800 204 682
  • UFS Student Careline toll-free: 0800 00 6363

 

News Archive

UFS Communication and Brand Management Department once again honoured for ground-breaking communication work
2016-04-29

Description: Martie en Leonie award Tags: Martie en Leonie award

The UFS was announced as winner in the internal communication category of the African Excellence Award after entering the B Safe Take Action campaign. The university also received a Gold Award at the 2016 PRISM Awards. Here are Martie Nortjé, Assistant Director: Communication and Brand Management, and Leonie Bolleurs, Assistant Director: Internal Communication, from the University of the Free State.
Photo: Hannes Pieterse

Within a week, the Department of Communication and Brand Management at the University of the Free State brought home two gold awards. In April this year, the department was announced as winner in the Internal Communication Category of the African Excellence Awards for the B Safe Take Action campaign. They also received Gold at the 2016 PRISM Awards for the KovsieGear entry.
 
PRISM Award for the UFS KovsieGear shop
 
Martie Nortjé, Assistant Director: Branding and Merchandise, attended the PRISM Award function in Johannesburg where she received the Gold award for the UFS KovsieGear shop for the best entry in the corporate communication category. This is the second consecutive year that the department received Gold at the PRISM Awards. Last year, the department received Gold for the B Safe Take Action campaign.
 
The idea for a university-owned shop was initiated in 2013. Launched in January 2014, KovsieGear is used to strengthen the brand and creating a sense of ownership among all stakeholders. The KovsieGear team is grateful for the continuous support of staff and students, as well as alumni.
 
The PRISM awards of the Public Relations Institute of Southern Africa (PRISA) are Africa’s most sought-after award in the public relations industry, and are presented to public relations and communication professionals who have incorporated strategy, creativity, and professionalism successfully into public relations and communication programmes and strategies, showcasing a successful public relations campaign.
 
African Excellence Award for B Safe Take Action Campaign
 
The B Safe Take Action campaign also received an award recently at a gala event hosted by the African Excellence Awards in Cape Town. Leonie Bolleurs, Project Manager of the B Safe Take Action campaign, received the award on behalf of the university.
 
It is of cardinal importance for the university that its students, staff, and assets are safe. Once again, this award demonstrates that the university is serious about the safety of its staff and students. This is especially so, since it is the objective of the campaign to develop a culture of safety awareness in students and staff alike.
 
The hosts of the African Excellence Awards are The Communication Director, the magazine for Corporate Communications and Public Relations (PR) in Europe, which enjoys worldwide distribution. According to Rudolf Hetzel, Chairman of the jury and publisher of The Communication Director, the African Excellence Awards are an opportunity for all those working in the field of PR and communications throughout Africa to come together, and honour ground-breaking communication campaigns and projects.
 
Quality work
 
“I am extremely proud of the Communication and Brand Management team for performing excellently once again in national and continental awards programmes. The awards are a good benchmark for the quality and standard of the work we produce,” said Lacea Loader, Director of the Department of Communication and Brand Management.  
 
In the past two years, the department also received other awards for their work. This include:
-    UFS #FaceOfFacebook campaign received a Gold Quill Excellence Award from the International Association for Business Communicators (IABC), both internationally and in the Africa region.
-    B Safe Take Action campaign received a Gold Quill Merit Award from the IABC, both internationally and in the Africa region.
-    UFS #FaceOfFacebook campaign received a Bronze Stevie Award from the International Business Awards (IBA).
-    B Safe Take Action campaign received a Bronze Stevie Award from the IBA.
-    #UFStoday Facebook campaign received a Merit Award from Marketing Advancement Communication in Education (MACE).
-    The NSFAS awareness campaign received a Merit Award from MACE.
 

 

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