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03 November 2023 | Story André Damons | Photo SUPPLIED
SDG Competition 2023
From left: Dr Brandon van Rooyen, Dr Anathi Makamane, Dr Yolandi Schoeman and Daniel Naudé participated and won the SDG Challenge South Africa. Pieter Bruwer is absent from the photo.

A team of exceptional students from the University of the Free State (UFS) has claimed victory in the prestigious SDG Challenge South Africa, a global competition that unites students and organisations to address the United Nations Sustainable Development Goals (UNSDGs). This remarkable achievement not only underscores the skill and dedication of UFS students but also reinforces their commitment to forging a more sustainable and equitable world.

The group of students from different disciplines within the Faculty of Natural and Agricultural Sciences (NAS), came up with an interdisciplinary and forward-thinking approach which contributed significantly to their victory. The team members, including Pieter Bruwer, Dr Anathi Makamane, Dr Brandon van Rooyen (all from Sustainable Food Systems and Development), Daniel Naudé (Department of Agriculture Economics), as well as Dr Yolandi Schoeman (a postdoctoral fellow in the Centre for Environmental Management (CEM) from the Faculty of Natural and Agricultural Sciences, each brought their unique expertise to the challenge.

Prof Jan Willem Swanepoel, Associate Professor in the Department of Sustainable Food Systems and Development within the Faculty of Natural and Agricultural Sciences, provided invaluable mentorship to the team. The students were also supported by Robyn Mellett from OMI Solutions.

Dr Schoeman says the SDG Challenge, designed to confront global challenges, connects students and organisations from across the globe, fostering collaboration towards achieving the UNSDGs, which encompass critical issues such as climate change and the reduction of global inequalities. Teams from South African universities, including the University of Cape Town, Stellenbosch University, and the University of KwaZulu-Natal, partnered with leading companies to address specific challenges tied to their corporate missions.

Develop a waste management strategy

Team UFS joined forces with Ivanhoe Mines, a prominent mining company operating in the Democratic Republic of Congo to develop a waste management strategy for the Kamoa-Kakula Copper Complex. This endeavour was laden with complexities due to the limited waste management options available in the area. The challenge was not just about managing multiple waste streams from the mining complex, but also about addressing socioeconomic and biodiversity challenges stemming from the burgeoning population in the region, which led to a range of environmental concerns.

“In response, the UFS team innovatively conceived ÉcoFlotille, a solution that not only tackled essential waste management issues but also promoted biodiversity net gain. The plan extended its reach to support local agribusinesses and small and micro-enterprises through the repurposing and reuse of waste materials, while presenting a unique biofinancing opportunity. The EcoFlotille solution represents a distinctive aspect of their triumphant journey.

“ÉcoFlotille not only aligns with the SDGs but also plays a crucial role in realising the vision of the Kunming-Montreal Global Biodiversity Framework, which emphasises the conservation and sustainable use of biodiversity. Additionally, it aligns with the goals of Agenda 2063 for Africa, striving to advance the continent’s development objectives and create a prosperous and harmonious future for the region,” says Dr Schoeman. 

The scalability of ÉcoFlotille across Africa holds great promise. Its innovative waste management approach and biofinancing potential could serve as a model for addressing similar challenges in diverse regions of the continent. This opens up opportunities for wider adoption and positive impacts throughout Africa.

Creating a more sustainable and equitable world

The SDG Challenge South Africa is an integral part of Soapbox’s global mission to mobilise university students and organisations in working collaboratively toward the UNSDG. These goals aim to address the world’s most pressing challenges, requiring collective efforts to achieve sustainable economic growth, environmental sustainability, and social inclusion by 2030.

The UFS’s remarkable success in the SDG Challenge not only highlights the university’s dedication to fostering global citizenship and sustainability but also underscores the remarkable potential of its students in driving positive change in Africa and the world.

According to Dr Schoeman, the UFS team’s victory in the SDG Challenge stands as a testament to their unwavering commitment to creating a more sustainable and equitable world. Their innovative solution, ÉcoFlotille, serves as a beacon of hope, illustrating how the vigour and ingenuity of the younger generation can propel us closer to realising the UNSDG by 2030, effectively ticking all 17 SDG boxes.

Solving a real-world problem

Prof Swanepoel says the SDG Challenge is a global competition that unites students and organisations to address the UNSDGs. These goals encompass some of the most pressing challenges facing our world today, such as climate change, poverty, and inequality.

According to him, by participating in the SDG Challenge, the UFS students had the opportunity to apply their knowledge and skills to solve a real-world problem experienced by one of the biggest mining houses in the world. They gained valuable experience in collaborating with the private sector.

“I am immensely proud of the students' achievement in the prestigious Soapbox SDG Challenge South Africa. Their interdisciplinary approach and forward-thinking mindset are a testament to the calibre of education and mentorship they receive at the UFS,” Prof Swanepoel says. 

“Furthermore, I am confident that the skills and experience gained through the SDG Challenge will help the students to make a positive impact on the world. They are the next generation of leaders who will be responsible for addressing the complex social and environmental challenges Africa face. I also believe that coming out as victors in this competition would open more doors for them and the university in the private sector.”

News Archive

UFS Communication and Brand Management receives two prestigious international awards
2015-07-07

Lelanie de Wet, Lacea Loader and Leonie Bolleurs

The Department of Communication and Brand Management at the University of the Free State (UFS) received two of the six Gold Quill Awards – that were awarded to South African companies and institutions - at the International Association of Business Communicator’s (IABC) Excellence Gala ceremony in San Francisco, US on 15 June 2015.

The awards ceremony formed part of the 2015 IABC World Conference, which took place from 14-17 June 2015. The department received a Gold Quill Excellence Award for its social media campaign, UFS #FaceOfFacebook and a Gold Quill Merit Award for the B Safe Take Action campaign.

From the 15 countries that entered, a total of 120 Gold Quill Excellence awards and 189 Gold Quill Merit awards were awarded. Other South African award winners included Barclays Africa Group Limited, Mediclinic and the Cape Peninsula University of Technology (CPUT).

This is the second year in a row that the UFS has been recognised by the IABC for its communication projects. In 2014, the department was awarded the Jake Wittmer Research Award for a Stakeholder Perception Audit conducted in February 2014. The audit was considered – by the IABC - as one of the best breakthrough strategies used by a university to measure the perceptions of its stakeholders.This made the UFS the first tertiary institution in Africa to receive the research award. The stakeholder perception audit also received an Africa Gold Quill in 2014.

"Being recognised by a global association such as the IABC for the second time, is a great honour and I am very proud of what my colleagues have achieved by entering the two campaigns. Winning the awards is a true indication of what can be done when a team of expert communicators is committed towards engaging their target audiences with campaigns that speak of quality and innovation. The fact that the UFS is one of only two tertiary education institutions in the country to receive these prestigious awards, makes it even more special," said Lacea Loader, Director: Communication and Brand Management at the UFS.

IABC World and Africa conferences 2015 

The IABC is a global membership association with a network of 12 000 members in more than 80 countries, representing many of the Global Fortune 500 companies. It serves professionals in the field of business communication, bringing together the profession’s collective disciplines.

With the theme: Changing landscape: Informing the future, the 2015 world conference was attended by over 1 200 delegates from across the world. Delegates were offered an opportunity for learning, discovering, and connecting. Loader also made a presentation entitled ‘Award-winning measurement endorses sound reputation management strategy’ at the world conference.

The department will also be receiving two Africa Gold Quill Awards from the Africa chapter of the IABC for the same campaigns on 30 July 2015 in Johannesburg.

UFS #FaceOfFacebook Campaign

The university received a Gold Quill Excellence Award for its social media campaign, UFS #FaceOfFacebook. This initiative originated in the university’s commitment to its Human Project, which sets the standard for good behaviour and care.

Lelanie de Wet, Manager: Social Media and Website Content and project leader of UFS #FaceOfFacebook, said the project was born from the need to communicate with students. Thus a virtual friend, #FaceOfFacebook, was created. “Yearly auditions are being held to choose the new face representing the UFS on Facebook. Short video clips of the #FaceOfFacebook – whether it is attending events or communicating important messages - are posted on the UFS Facebook page. The successful candidate holds the title #FaceOfFacebook for 12 months.

“When I look at a campaign such as #FaceOfFacebook, from the time it took its first tentative steps in 2013, and see how it inspired staff and students alike, my heart swells with pride. Often you can see the impact you have made only in retrospect. The ripples you send into the world will inevitably create waves,” she said.

B Safe Take Action Campaign

The B Safe Take Action campaign of the university received a Gold Quill Merit award from the IABC.

The campaign was activated in September 2013. “It targeted on- and off-campus students and staff, aiming to create social ownership of personal safety, and to raise awareness of the safety measures put in place by the university,” said Leonie Bolleurs, Manager: Internal Communication and project manager of the campaign.

The campaign looked at a number of safety aspects, focusing not only on crime but also on being safe from road accidents and stress/burnout.

It is the second time this year that the BSafe campaign has been recognised for its innovative strategy. Earlier this year it received a PRISM Award (Gold) from the Public Relations Institute of Southern Africa (PRISA). The annual PRISM Awards are about recognising and celebrating great public relations campaigns.

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