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03 November 2023 | Story André Damons | Photo SUPPLIED
SDG Competition 2023
From left: Dr Brandon van Rooyen, Dr Anathi Makamane, Dr Yolandi Schoeman and Daniel Naudé participated and won the SDG Challenge South Africa. Pieter Bruwer is absent from the photo.

A team of exceptional students from the University of the Free State (UFS) has claimed victory in the prestigious SDG Challenge South Africa, a global competition that unites students and organisations to address the United Nations Sustainable Development Goals (UNSDGs). This remarkable achievement not only underscores the skill and dedication of UFS students but also reinforces their commitment to forging a more sustainable and equitable world.

The group of students from different disciplines within the Faculty of Natural and Agricultural Sciences (NAS), came up with an interdisciplinary and forward-thinking approach which contributed significantly to their victory. The team members, including Pieter Bruwer, Dr Anathi Makamane, Dr Brandon van Rooyen (all from Sustainable Food Systems and Development), Daniel Naudé (Department of Agriculture Economics), as well as Dr Yolandi Schoeman (a postdoctoral fellow in the Centre for Environmental Management (CEM) from the Faculty of Natural and Agricultural Sciences, each brought their unique expertise to the challenge.

Prof Jan Willem Swanepoel, Associate Professor in the Department of Sustainable Food Systems and Development within the Faculty of Natural and Agricultural Sciences, provided invaluable mentorship to the team. The students were also supported by Robyn Mellett from OMI Solutions.

Dr Schoeman says the SDG Challenge, designed to confront global challenges, connects students and organisations from across the globe, fostering collaboration towards achieving the UNSDGs, which encompass critical issues such as climate change and the reduction of global inequalities. Teams from South African universities, including the University of Cape Town, Stellenbosch University, and the University of KwaZulu-Natal, partnered with leading companies to address specific challenges tied to their corporate missions.

Develop a waste management strategy

Team UFS joined forces with Ivanhoe Mines, a prominent mining company operating in the Democratic Republic of Congo to develop a waste management strategy for the Kamoa-Kakula Copper Complex. This endeavour was laden with complexities due to the limited waste management options available in the area. The challenge was not just about managing multiple waste streams from the mining complex, but also about addressing socioeconomic and biodiversity challenges stemming from the burgeoning population in the region, which led to a range of environmental concerns.

“In response, the UFS team innovatively conceived ÉcoFlotille, a solution that not only tackled essential waste management issues but also promoted biodiversity net gain. The plan extended its reach to support local agribusinesses and small and micro-enterprises through the repurposing and reuse of waste materials, while presenting a unique biofinancing opportunity. The EcoFlotille solution represents a distinctive aspect of their triumphant journey.

“ÉcoFlotille not only aligns with the SDGs but also plays a crucial role in realising the vision of the Kunming-Montreal Global Biodiversity Framework, which emphasises the conservation and sustainable use of biodiversity. Additionally, it aligns with the goals of Agenda 2063 for Africa, striving to advance the continent’s development objectives and create a prosperous and harmonious future for the region,” says Dr Schoeman. 

The scalability of ÉcoFlotille across Africa holds great promise. Its innovative waste management approach and biofinancing potential could serve as a model for addressing similar challenges in diverse regions of the continent. This opens up opportunities for wider adoption and positive impacts throughout Africa.

Creating a more sustainable and equitable world

The SDG Challenge South Africa is an integral part of Soapbox’s global mission to mobilise university students and organisations in working collaboratively toward the UNSDG. These goals aim to address the world’s most pressing challenges, requiring collective efforts to achieve sustainable economic growth, environmental sustainability, and social inclusion by 2030.

The UFS’s remarkable success in the SDG Challenge not only highlights the university’s dedication to fostering global citizenship and sustainability but also underscores the remarkable potential of its students in driving positive change in Africa and the world.

According to Dr Schoeman, the UFS team’s victory in the SDG Challenge stands as a testament to their unwavering commitment to creating a more sustainable and equitable world. Their innovative solution, ÉcoFlotille, serves as a beacon of hope, illustrating how the vigour and ingenuity of the younger generation can propel us closer to realising the UNSDG by 2030, effectively ticking all 17 SDG boxes.

Solving a real-world problem

Prof Swanepoel says the SDG Challenge is a global competition that unites students and organisations to address the UNSDGs. These goals encompass some of the most pressing challenges facing our world today, such as climate change, poverty, and inequality.

According to him, by participating in the SDG Challenge, the UFS students had the opportunity to apply their knowledge and skills to solve a real-world problem experienced by one of the biggest mining houses in the world. They gained valuable experience in collaborating with the private sector.

“I am immensely proud of the students' achievement in the prestigious Soapbox SDG Challenge South Africa. Their interdisciplinary approach and forward-thinking mindset are a testament to the calibre of education and mentorship they receive at the UFS,” Prof Swanepoel says. 

“Furthermore, I am confident that the skills and experience gained through the SDG Challenge will help the students to make a positive impact on the world. They are the next generation of leaders who will be responsible for addressing the complex social and environmental challenges Africa face. I also believe that coming out as victors in this competition would open more doors for them and the university in the private sector.”

News Archive

UFS Communication and Brand Management Department once again honoured for ground-breaking communication work
2016-04-29

Description: Martie en Leonie award Tags: Martie en Leonie award

The UFS was announced as winner in the internal communication category of the African Excellence Award after entering the B Safe Take Action campaign. The university also received a Gold Award at the 2016 PRISM Awards. Here are Martie Nortjé, Assistant Director: Communication and Brand Management, and Leonie Bolleurs, Assistant Director: Internal Communication, from the University of the Free State.
Photo: Hannes Pieterse

Within a week, the Department of Communication and Brand Management at the University of the Free State brought home two gold awards. In April this year, the department was announced as winner in the Internal Communication Category of the African Excellence Awards for the B Safe Take Action campaign. They also received Gold at the 2016 PRISM Awards for the KovsieGear entry.
 
PRISM Award for the UFS KovsieGear shop
 
Martie Nortjé, Assistant Director: Branding and Merchandise, attended the PRISM Award function in Johannesburg where she received the Gold award for the UFS KovsieGear shop for the best entry in the corporate communication category. This is the second consecutive year that the department received Gold at the PRISM Awards. Last year, the department received Gold for the B Safe Take Action campaign.
 
The idea for a university-owned shop was initiated in 2013. Launched in January 2014, KovsieGear is used to strengthen the brand and creating a sense of ownership among all stakeholders. The KovsieGear team is grateful for the continuous support of staff and students, as well as alumni.
 
The PRISM awards of the Public Relations Institute of Southern Africa (PRISA) are Africa’s most sought-after award in the public relations industry, and are presented to public relations and communication professionals who have incorporated strategy, creativity, and professionalism successfully into public relations and communication programmes and strategies, showcasing a successful public relations campaign.
 
African Excellence Award for B Safe Take Action Campaign
 
The B Safe Take Action campaign also received an award recently at a gala event hosted by the African Excellence Awards in Cape Town. Leonie Bolleurs, Project Manager of the B Safe Take Action campaign, received the award on behalf of the university.
 
It is of cardinal importance for the university that its students, staff, and assets are safe. Once again, this award demonstrates that the university is serious about the safety of its staff and students. This is especially so, since it is the objective of the campaign to develop a culture of safety awareness in students and staff alike.
 
The hosts of the African Excellence Awards are The Communication Director, the magazine for Corporate Communications and Public Relations (PR) in Europe, which enjoys worldwide distribution. According to Rudolf Hetzel, Chairman of the jury and publisher of The Communication Director, the African Excellence Awards are an opportunity for all those working in the field of PR and communications throughout Africa to come together, and honour ground-breaking communication campaigns and projects.
 
Quality work
 
“I am extremely proud of the Communication and Brand Management team for performing excellently once again in national and continental awards programmes. The awards are a good benchmark for the quality and standard of the work we produce,” said Lacea Loader, Director of the Department of Communication and Brand Management.  
 
In the past two years, the department also received other awards for their work. This include:
-    UFS #FaceOfFacebook campaign received a Gold Quill Excellence Award from the International Association for Business Communicators (IABC), both internationally and in the Africa region.
-    B Safe Take Action campaign received a Gold Quill Merit Award from the IABC, both internationally and in the Africa region.
-    UFS #FaceOfFacebook campaign received a Bronze Stevie Award from the International Business Awards (IBA).
-    B Safe Take Action campaign received a Bronze Stevie Award from the IBA.
-    #UFStoday Facebook campaign received a Merit Award from Marketing Advancement Communication in Education (MACE).
-    The NSFAS awareness campaign received a Merit Award from MACE.
 

 

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