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23 October 2023 | Story Samkelo Fetile | Photo Supplied
The finalists in the 2023 Matriculant of the Year competition

In a culmination of academic prowess, leadership, sportsmanship, cultural achievements, and community engagement, the University of the Free State (UFS), Matriculant of the Year competition for 2023 has declared Michael de Bruyn, the head boy of Futurum Akademie in Tadcaster near Jan Kempdorp in the Northern Cape, as the 42nd winner. This prestigious event, in collaboration with Netwerk24 and Volksblad, witnessed the participation of 66 outstanding matriculants from eight provinces.

The journey to success for these matriculants was not only a test of academic acumen but a comprehensive evaluation of their leadership skills, involvement in sports and cultural activities, and commitment to community projects. The top 25 entrants were honoured with bursaries from the UFS, a testament to the institution's dedication to nurturing talent and fostering academic excellence.

The stakes were raised even higher for the top 14 finalists, who gathered at the Monte Bello Estate near Bloemfontein for the final judging. This phase involved personal interviews and group sessions, challenging the finalists to showcase not only their intellectual capabilities but also their interpersonal skills and collaborative spirit.

Sponsors and Supporters

Despite the economic challenges, the Matriculant of the Year competition has continued to thrive, thanks to the unwavering support of its sponsors. The final round judges, representing the Kovsie Alumni Trust, Absa, Mazars (official auditors), and Pick n Pay Preller Walk, played a crucial role in determining the ultimate winner.

In addition to the overall winner, the Kovsie Alumni Trust went above and beyond by sponsoring two special prizes for exceptional achievements in culture and sports. Ilke de Klerk of Goudveld-Hoërskool in Welkom received the sports accolade for her outstanding accomplishments in athletics and netball. Recognising cultural excellence, two accomplished pianists, Karli Janeke from St Dunstan’s College in Benoni and Elizabeth Joubert from C & N Meisieskool Oranje in Bloemfontein, were honoured for their exceptional contributions.

Culture and Sports Recognised

The spirit of the competition extends beyond academic and extracurricular achievements, acknowledging the vibrant personalities that contribute to a well-rounded community. Renienke van Heerden from Jim Fouché High School in Bloemfontein was voted as the sparkling personality, showcasing that the matriculants of 2023 are not only accomplished in their fields but also possess a captivating and engaging presence.

As the 42nd winner of the Matriculant of the Year competition, Michael de Bruyn stands as a beacon of inspiration for future generations and symbolises the UFS's commitment to recognising and nurturing excellence in all its forms. The competition serves not only as a celebration of academic achievement but also as a platform for the holistic development of young minds, moulding them into leaders, athletes, artists, and compassionate community members.

Nomonde Mbadi, Director at the Department of Student Recruitment Services, extends her congratulations to the finalists of the Matriculant of the Year 2023 competition. “I commend the learners for their outstanding achievements, and I do acknowledge the potential they carry for the future. May their accomplishments serve as inspiration for many others to pursue excellence and contribute positively to the world.”

News Archive

UFS receives several awards for communication projects
2014-11-26

Staff from the Department of Communication and Brand Management received five awards at MACE 2014. From the left are: Leonie Bolleurs (Excellence awards for the Internet Broadcast Project and the B Safe safety campaign), Lacea Loader, Director of the Department of Communication and Brand Management, Lelanie de Wet (Excellence award for the #FaceOfFacebook social media campaign and Merit award for the Redesign of the UFS website) and René-Jean van der Berg (Merit award for the No Student Hungry media campaign).
Photo: Hannes Pieterse

The Department of Communication and Brand Management at the University of the Free State (UFS) received several national and international awards for communication campaigns and projects this year.

On international level, an audit of the university’s stakeholders received the Jake Wittmer award for research in communication from the International Association of Business Communicators

(IABC), a merit award in the category communication and research management from the IABC, a 2014 IABC Africa Gold Quill award and a bronze medal from the International Business Association (IBA). Furthermore, the audit was a finalist in the Golden World awards (GWA) of the International Public Relations Association (IPRA). The Bult magazine also received a bronze medal from the IBA.

Staff from the department also walked away with five awards at this year’s Marketing, Advancement and Communication in Education (MACE) Excellence awards, which formed part of the annual MACE congress held at Sun City from 13-15 November 2014. Some 185 communication, marketing and institutional advancement practitioners from across South Africa attended the event.

Lacea Loader, Director of the Department of Communication and Brand Management, says: “The national and international recognition from our peers in higher education, as well as from the industry, is of exceptional value to us and I am delighted that the standard of our projects and campaigns could be benchmarked in this way.”

The UFS received awards from MACE for excellence in:

- Internet Broadcast Project (category: audiovisual)
- #FaceOfFacebook social media campaign (category: social media)
-  B Safe safety campaign (category: integrated campaigns)

Merit awards were presented to:

- Redesign of the UFS website (category: electronic media)
- No Student Hungry media campaign (category: media)

Mace fulfils a leadership role in the Higher Education (HE) and Further Education and Training (FET) sectors within Southern Africa by adding value to practitioners in marketing, communication and advancement through high-quality development programmes, facilitating networking partnerships and transformation, as well as promoting best practices among these professions at member institutions.

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