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23 October 2023 | Story Samkelo Fetile | Photo Supplied
The finalists in the 2023 Matriculant of the Year competition

In a culmination of academic prowess, leadership, sportsmanship, cultural achievements, and community engagement, the University of the Free State (UFS), Matriculant of the Year competition for 2023 has declared Michael de Bruyn, the head boy of Futurum Akademie in Tadcaster near Jan Kempdorp in the Northern Cape, as the 42nd winner. This prestigious event, in collaboration with Netwerk24 and Volksblad, witnessed the participation of 66 outstanding matriculants from eight provinces.

The journey to success for these matriculants was not only a test of academic acumen but a comprehensive evaluation of their leadership skills, involvement in sports and cultural activities, and commitment to community projects. The top 25 entrants were honoured with bursaries from the UFS, a testament to the institution's dedication to nurturing talent and fostering academic excellence.

The stakes were raised even higher for the top 14 finalists, who gathered at the Monte Bello Estate near Bloemfontein for the final judging. This phase involved personal interviews and group sessions, challenging the finalists to showcase not only their intellectual capabilities but also their interpersonal skills and collaborative spirit.

Sponsors and Supporters

Despite the economic challenges, the Matriculant of the Year competition has continued to thrive, thanks to the unwavering support of its sponsors. The final round judges, representing the Kovsie Alumni Trust, Absa, Mazars (official auditors), and Pick n Pay Preller Walk, played a crucial role in determining the ultimate winner.

In addition to the overall winner, the Kovsie Alumni Trust went above and beyond by sponsoring two special prizes for exceptional achievements in culture and sports. Ilke de Klerk of Goudveld-Hoërskool in Welkom received the sports accolade for her outstanding accomplishments in athletics and netball. Recognising cultural excellence, two accomplished pianists, Karli Janeke from St Dunstan’s College in Benoni and Elizabeth Joubert from C & N Meisieskool Oranje in Bloemfontein, were honoured for their exceptional contributions.

Culture and Sports Recognised

The spirit of the competition extends beyond academic and extracurricular achievements, acknowledging the vibrant personalities that contribute to a well-rounded community. Renienke van Heerden from Jim Fouché High School in Bloemfontein was voted as the sparkling personality, showcasing that the matriculants of 2023 are not only accomplished in their fields but also possess a captivating and engaging presence.

As the 42nd winner of the Matriculant of the Year competition, Michael de Bruyn stands as a beacon of inspiration for future generations and symbolises the UFS's commitment to recognising and nurturing excellence in all its forms. The competition serves not only as a celebration of academic achievement but also as a platform for the holistic development of young minds, moulding them into leaders, athletes, artists, and compassionate community members.

Nomonde Mbadi, Director at the Department of Student Recruitment Services, extends her congratulations to the finalists of the Matriculant of the Year 2023 competition. “I commend the learners for their outstanding achievements, and I do acknowledge the potential they carry for the future. May their accomplishments serve as inspiration for many others to pursue excellence and contribute positively to the world.”

News Archive

UFS Communication and Brand Management receives two prestigious international awards
2015-07-07

Lelanie de Wet, Lacea Loader and Leonie Bolleurs

The Department of Communication and Brand Management at the University of the Free State (UFS) received two of the six Gold Quill Awards – that were awarded to South African companies and institutions - at the International Association of Business Communicator’s (IABC) Excellence Gala ceremony in San Francisco, US on 15 June 2015.

The awards ceremony formed part of the 2015 IABC World Conference, which took place from 14-17 June 2015. The department received a Gold Quill Excellence Award for its social media campaign, UFS #FaceOfFacebook and a Gold Quill Merit Award for the B Safe Take Action campaign.

From the 15 countries that entered, a total of 120 Gold Quill Excellence awards and 189 Gold Quill Merit awards were awarded. Other South African award winners included Barclays Africa Group Limited, Mediclinic and the Cape Peninsula University of Technology (CPUT).

This is the second year in a row that the UFS has been recognised by the IABC for its communication projects. In 2014, the department was awarded the Jake Wittmer Research Award for a Stakeholder Perception Audit conducted in February 2014. The audit was considered – by the IABC - as one of the best breakthrough strategies used by a university to measure the perceptions of its stakeholders.This made the UFS the first tertiary institution in Africa to receive the research award. The stakeholder perception audit also received an Africa Gold Quill in 2014.

"Being recognised by a global association such as the IABC for the second time, is a great honour and I am very proud of what my colleagues have achieved by entering the two campaigns. Winning the awards is a true indication of what can be done when a team of expert communicators is committed towards engaging their target audiences with campaigns that speak of quality and innovation. The fact that the UFS is one of only two tertiary education institutions in the country to receive these prestigious awards, makes it even more special," said Lacea Loader, Director: Communication and Brand Management at the UFS.

IABC World and Africa conferences 2015 

The IABC is a global membership association with a network of 12 000 members in more than 80 countries, representing many of the Global Fortune 500 companies. It serves professionals in the field of business communication, bringing together the profession’s collective disciplines.

With the theme: Changing landscape: Informing the future, the 2015 world conference was attended by over 1 200 delegates from across the world. Delegates were offered an opportunity for learning, discovering, and connecting. Loader also made a presentation entitled ‘Award-winning measurement endorses sound reputation management strategy’ at the world conference.

The department will also be receiving two Africa Gold Quill Awards from the Africa chapter of the IABC for the same campaigns on 30 July 2015 in Johannesburg.

UFS #FaceOfFacebook Campaign

The university received a Gold Quill Excellence Award for its social media campaign, UFS #FaceOfFacebook. This initiative originated in the university’s commitment to its Human Project, which sets the standard for good behaviour and care.

Lelanie de Wet, Manager: Social Media and Website Content and project leader of UFS #FaceOfFacebook, said the project was born from the need to communicate with students. Thus a virtual friend, #FaceOfFacebook, was created. “Yearly auditions are being held to choose the new face representing the UFS on Facebook. Short video clips of the #FaceOfFacebook – whether it is attending events or communicating important messages - are posted on the UFS Facebook page. The successful candidate holds the title #FaceOfFacebook for 12 months.

“When I look at a campaign such as #FaceOfFacebook, from the time it took its first tentative steps in 2013, and see how it inspired staff and students alike, my heart swells with pride. Often you can see the impact you have made only in retrospect. The ripples you send into the world will inevitably create waves,” she said.

B Safe Take Action Campaign

The B Safe Take Action campaign of the university received a Gold Quill Merit award from the IABC.

The campaign was activated in September 2013. “It targeted on- and off-campus students and staff, aiming to create social ownership of personal safety, and to raise awareness of the safety measures put in place by the university,” said Leonie Bolleurs, Manager: Internal Communication and project manager of the campaign.

The campaign looked at a number of safety aspects, focusing not only on crime but also on being safe from road accidents and stress/burnout.

It is the second time this year that the BSafe campaign has been recognised for its innovative strategy. Earlier this year it received a PRISM Award (Gold) from the Public Relations Institute of Southern Africa (PRISA). The annual PRISM Awards are about recognising and celebrating great public relations campaigns.

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