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05 September 2023 | Story Nicole Bongo | Photo Supplied
GBV dialogue 2023
The UFS Xhosa Student Association and Gender Equality and Anti-Discrimination Office joined forces to host a dialogue to enlighten students on combating gender-based violence.
The Xhosa Student Association at the University of the Free State (UFS), along with the UFS Gender Equality and Anti-Discrimination Office (GEADO) on its Bloemfontein Campus, recently hosted a dialogue titled ‘Aiding the Victim’, to educate students about what perpetuates gender-based violence, and inform them about UFS support services available to help fight GBV.

The discussion was held at the Education Auditorium on 25 August 2023, and students were challenged to pinpoint what GBV is and what it looks like. Balisa Nqambuza, Chairperson of the Xhosa Student Association and second-year BA student majoring in psychology and philosophy, said, “There is a need to have these tough conversations, as they provide insight on how to combat GBV in the future... We have had enough talks about the problem, and it is very important to start speaking about solutions that inform people of what they can do when encountering GBV.” 

The event organisers said the dialogue was an opportunity for GEADO and the Xhosa Student Association to inform students about support structures within the university that provide help for students through free counselling sessions.

“The objective was to bring awareness about GBV victims amongst us, and how to assist them better, and to also highlight comprehensive approaches, as dialogues may discuss holistic approaches that address the multidimensional impact of GBV, including psychological, emotional, physical, and economic consequences,” said Pebetsi Kgole, a guest speaker and intern from GEADO.

In May 2023, the United Nations International Children's Emergency Fund reported a shocking rise in violence against women in South Africa, with 969 murders and 1 485 attempted murders recorded over this period. The UFS has put many structures in place to help in the fight against the scourge of GBV. 

Other support services available include a sexual offense response team made up of GEADO, Protection Services, Kovsie Health, access to psychologists and social workers, and free services to help victims feel safe in a secure environment. 

News Archive

Kovsies proud of a gold PRISM Award for safety campaign
2015-05-05

Stefan Lotter, Leonie Bolleurs and Lacea Loader. All three are from the Departement of Communication and Brand Management at the UFS.
Photo: Hannes Pieterse

The University of the Free State, takes pride in the gold PRISM Award (from the Public Relations Institute of Southern Africa) for the B Safe Take Action safety campaign that has been rolled out on the campus since 2013 by the Department of Communication and Brand Management.

The campaign earned the Von H Brand Provocateur gold award in the internal communication category.

“The UFS is the only tertiary institution to receive a gold award. The award is a great honour for the department, considering the cream of South African public relations took part in the competition, and the standard was naturally very high. It was also a feather in the cap for us that the uniqueness of the campaign received national recognition from our peers in this manner, said Ms Lacea Loader, Director: Communication and Brand Management at the UFS.

The university is responsible for about 32 000 students and 4 000 members of staff on its three campuses: the Bloemfontein and South Campuses in Bloemfontein and the Qwaqwa Campus in the Eastern Free State. It is of cardinal importance for the university that its students, staff, and assets are safe.

Apart from safety measures that have been implemented by the UFS Protection Services, the B Safe Take Action campaign has also been rolled out on the three campuses of the UFS. The campaign supports the safety strategy of the university. It is aimed at developing a culture of safety awareness in students and staff alike. The purpose of the campaign is for staff and students to take ownership of their own safety. In addition, it creates awareness of the safety measures that are in place at the UFS.

The campaign has been rolled out on various communication platforms. These include placards, pamphlets, lamp-post advertisements, an advertisement board, emails, and messages on student communication portals such as Blackboard, the UFS web and intranet, social media, information boards in the campus parking areas and on the pedestrian walkways as well as messages on refuse bins around the campus. “The fact that a variety of communication platforms has been deployed, the striking design and character of the messages, and the number of target audiences that have been reached further contributed to the success of the campaign,” said Ms Loader,

The campaign also received a merit award from the International Association for Business Communication (IABC). The award will be presented on 15 June 2015 in San Francisco, USA.

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