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29 August 2024 | Story Anthony Mthembu | Photo Harmse Photography
Ross van Reenen
Ross van Reenen, CEO of the Toyota Free State Cheetahs.

The Business School at the University of the Free State (UFS) recently hosted the CEO of the Toyota Free State Cheetahs, Ross van Reenen, for a guest lecture. Van Reenen presented the guest lecture in the Business School Auditorium on the UFS Bloemfontein Campus on 21 August 2024.

Reflecting on Van Reenen’s address

In a lecture addressed to an auditorium filled with UFS staff and students, Van Reenen’s talk was divided into several sections. Firstly, he spoke about the concept of the ‘black swan’ in reference to the book written by Nassim Nicholas Taleb, titled The Black Swan: The Impact of the Highly Improbable. Referring to Taleb’s book, Van Reenen defined a ‘black swan’ as a rare event that has a severe impact, and the occurrence of which people try to explain. He used some examples to explore this concept as well as its implications, including COVID-19 and its impact on the world, and the tragic death of the people in the Titanic disaster. However, he delved deeper into 9/11 and the extent of its impact, saying that “9/11 was a major wake-up call in the world economy”. Van Reenen highlighted how some companies such as Barclays, for which he previously consulted, had to work to be up and running after the collapse of the Twin Towers in 9/11.

In addition, Van Reenen’s lecture also touched on the importance of the first ninety days of a job after an individual has been employed. “Those first ninety days are crucial, as you have to establish yourself in a company where you are paid less than you are worth,” Van Reenen said. As such, he gave the audience insight into what they could focus on in that time frame. This includes focusing on the small wins, as well as ensuring that you are working at keeping the team together, as the team is an integral part of an organisation. 

Van Reenen concluded his address by speaking about his time as the CEO of the Toyota Free State Cheetahs, including some of the decisions he took to ensure the success of the organisation.

News Archive

Meet our Council: Marius Swart – a Councillor with deep roots in the UFS
2017-07-12

Description: Meet our Council: Marius Swart – a Councillor with deep roots in the UFS Tags: Marius Swart, University Council, Mediclinic, cardiothoracic surgeon, Faculty of Health Sciences, Department of Cardiothoracic Surgery  

Marius Swart, Alumni election on the UFS Council.
Photo: Stephen Collett

Marius Swart, a Kovsie alumnus, is an Alumni election on the University Council. Not only is he a Kovsie alumnus, but all four of his siblings and their spouses are Kovsie alumni, as well as all three his children.   

Interest in future decisions at the UFS
He is currently practicing as cardiothoracic surgeon at Mediclinic in Bloemfontein, but has always been involved with the Faculty of Health Sciences at the university.  He spent eight years as consultant in the Department of Cardiothoracic Surgery and recently became a registered student again when he enrolled for an interdisciplinary PhD.  He is currently also supervisor for the research projects of undergraduate medical students.

Thus, Marius no doubt has a substantial interest in the issues and future decisions at the UFS.

Guard against retroformation
"Higher education is a challenging environment and expectations about excellence and human development are being tested.  Transformation is on everybody’s lips, but we have to guard against what I would call retroformation – moving back to old regimes and new forms of exclusion," he says.

Marius is excited to begin his term with a new Rector and Vice-Chancellor.  He realises that many challenges awaits him as councillor on the way forward, but he is ready to pull his weight in Council.

"My own daughter is involved in the challenges students are experiencing on a daily basis, and my wife is supporting a first-generation rural student.  The university should be sensitive to these students.  Empowering them can bring change to communities."

His interests are varied and it is clear that he has a vision for a better world.

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