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29 August 2024
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Story Anthony Mthembu
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Photo Harmse Photography
Ross van Reenen, CEO of the Toyota Free State Cheetahs.
The Business School at the University of the Free State (UFS) recently hosted the CEO of the Toyota Free State Cheetahs, Ross van Reenen, for a guest lecture. Van Reenen presented the guest lecture in the Business School Auditorium on the UFS Bloemfontein Campus on 21 August 2024.
Reflecting on Van Reenen’s address
In a lecture addressed to an auditorium filled with UFS staff and students, Van Reenen’s talk was divided into several sections. Firstly, he spoke about the concept of the ‘black swan’ in reference to the book written by Nassim Nicholas Taleb, titled The Black Swan: The Impact of the Highly Improbable. Referring to Taleb’s book, Van Reenen defined a ‘black swan’ as a rare event that has a severe impact, and the occurrence of which people try to explain. He used some examples to explore this concept as well as its implications, including COVID-19 and its impact on the world, and the tragic death of the people in the Titanic disaster. However, he delved deeper into 9/11 and the extent of its impact, saying that “9/11 was a major wake-up call in the world economy”. Van Reenen highlighted how some companies such as Barclays, for which he previously consulted, had to work to be up and running after the collapse of the Twin Towers in 9/11.
In addition, Van Reenen’s lecture also touched on the importance of the first ninety days of a job after an individual has been employed. “Those first ninety days are crucial, as you have to establish yourself in a company where you are paid less than you are worth,” Van Reenen said. As such, he gave the audience insight into what they could focus on in that time frame. This includes focusing on the small wins, as well as ensuring that you are working at keeping the team together, as the team is an integral part of an organisation.
Van Reenen concluded his address by speaking about his time as the CEO of the Toyota Free State Cheetahs, including some of the decisions he took to ensure the success of the organisation.
Land a fertile field for historians
2017-12-25
Dr Admire Mseba, historian and researcher in the International Studies Group (ISG).
Photo: Charl Devenish
The use of land and the economics of Southern Africa at present is a contentious subject at almost every level of society. A historian and researcher who revels in happenings in these two areas, is Dr Admire Mseba, a postdoctoral research fellow in the International Studies Group (ISG) at the UFS.
Dr Mseba grew up in the Mberengwa region in southern Zimbabwe, known for cattle farming and mineral mining. While at the University of Zimbabwe, he became interested in economic history and archaeology, and completed his PhD at the University of Iowa in the USA. During his time there, Dr Mseba also became passionate about environmental history.
A historian's ability to think and engage critically on diverse subjects drew Dr Mseba to his field. Currently, he is busy with three research projects. Firstly, he is working on a book on social relations, about access to land in Zimbabwe. He is also examining regional and national efforts to control migratory pests during the 20th century, in particular, the red locust. In collaboration with a colleague at the ISG, Dr Mseba is also researching monetary systems in central Africa, covering the present-day countries of Zimbabwe, Malawi, and Zambia.
Dr Mseba believes future research opportunities in the domains of economic and environmental history abound. For one, the land question has been very topical in Zimbabwe for more than a decade—as it is now in South Africa—and needs more scrutiny. Regarding agrarian pestilences, he indicates the recent phenomenon of armyworm invasion. “There are so many opportunities for historians to investigate. There are so many ways to think about these things and trying to put it in perspective.”