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29 August 2024 | Story Anthony Mthembu | Photo Harmse Photography
Ross van Reenen
Ross van Reenen, CEO of the Toyota Free State Cheetahs.

The Business School at the University of the Free State (UFS) recently hosted the CEO of the Toyota Free State Cheetahs, Ross van Reenen, for a guest lecture. Van Reenen presented the guest lecture in the Business School Auditorium on the UFS Bloemfontein Campus on 21 August 2024.

Reflecting on Van Reenen’s address

In a lecture addressed to an auditorium filled with UFS staff and students, Van Reenen’s talk was divided into several sections. Firstly, he spoke about the concept of the ‘black swan’ in reference to the book written by Nassim Nicholas Taleb, titled The Black Swan: The Impact of the Highly Improbable. Referring to Taleb’s book, Van Reenen defined a ‘black swan’ as a rare event that has a severe impact, and the occurrence of which people try to explain. He used some examples to explore this concept as well as its implications, including COVID-19 and its impact on the world, and the tragic death of the people in the Titanic disaster. However, he delved deeper into 9/11 and the extent of its impact, saying that “9/11 was a major wake-up call in the world economy”. Van Reenen highlighted how some companies such as Barclays, for which he previously consulted, had to work to be up and running after the collapse of the Twin Towers in 9/11.

In addition, Van Reenen’s lecture also touched on the importance of the first ninety days of a job after an individual has been employed. “Those first ninety days are crucial, as you have to establish yourself in a company where you are paid less than you are worth,” Van Reenen said. As such, he gave the audience insight into what they could focus on in that time frame. This includes focusing on the small wins, as well as ensuring that you are working at keeping the team together, as the team is an integral part of an organisation. 

Van Reenen concluded his address by speaking about his time as the CEO of the Toyota Free State Cheetahs, including some of the decisions he took to ensure the success of the organisation.

News Archive

US ambassador impressed by the UFS class of 2010
2010-01-19

 Mr Donald Gips

 “Students should learn to look beyond themselves to break up the barriers that keep them apart as human beings.”

This was the message of the USA ambassador to South Africa, Mr Donald Gips (pictured), to the first-year students who had enrolled at the university for the first time, during the grand opening of the Get Success@UFS Week at the University of the Free State (UFS) in Bloemfontein.

“Take the advantage of the opportunities you have here to grow outside yourselves, to prove the value of diversity and make this university a place where you will grow as an individual; and also contribute back to the community,” he said.

He said the UFS was a beautiful campus undertaking an incredible mission to change the face of South Africa.

“It is incredible and exciting to listen to the energy and to see the enthusiasm of all the students here to make this one of the best universities in the country and setting an example to the world,” he said.

On transformation at higher education institutions, Ambassador Gips said that, just like in the USA, transformation was incredibly difficult.

“It is an ongoing project that everyone has to keep working towards,” he said. “But I am quite convinced that being here today and watching the students and professors tackle this challenge, this university will succeed.”

Addressing the new students, the Rector and Vice-Chancellor of the UFS, Prof. Jonathan Jansen, quoted from one of the famous speeches by the great Martin Luther King Jr. and asked the question: “What is or can be the content of your character?”

He implored the students to judge fellow students by the content of their character and not by the colour of their skins.
“If we succeed with you, our country will succeed. If we succeed with you, our university will succeed,” he said

Prof. Jansen said it was the first time in the history of the UFS that students were integrated as human beings.

“This is the most integrated group of students the UFS has ever had,” he said.
He appealed to them to live their dreams, learn to embrace others, study seriously, make a difference; and guide their leaders.

The purpose of the Get Success@UFS Week is to acquaint the first-year students with the UFS and the academic opportunities that are available to them. The aim is to:
help students succeed academically;
help students to adjust to and get involved in the university environment;
assist parents and other family members in understanding the complexity, demands and services in the University environment; and
provide an opportunity to learn more about incoming students through formal and informal means.

Media Release
Issued by: Mangaliso Radebe
Assistant Director: Media Liaison
Tel: 051 401 2828
Cell: 078 460 3320
E-mail: radebemt@ufs.ac.za  
19 January 2010
 

 

 

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