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CEO of Toyota Free State Cheetahs delivers guest lecture during UFS visit

29 August 2024 | Story Anthony Mthembu | Photo Harmse Photography

The Business School at the University of the Free State (UFS) recently hosted the CEO of the Toyota Free State Cheetahs, Ross van Reenen, for a guest lecture. Van Reenen presented the guest lecture in the Business School Auditorium on the UFS Bloemfontein Campus on 21 August 2024.

Reflecting on Van Reenen’s address

In a lecture addressed to an auditorium filled with UFS staff and students, Van Reenen’s talk was divided into several sections. Firstly, he spoke about the concept of the ‘black swan’ in reference to the book written by Nassim Nicholas Taleb, titled The Black Swan: The Impact of the Highly Improbable. Referring to Taleb’s book, Van Reenen defined a ‘black swan’ as a rare event that has a severe impact, and the occurrence of which people try to explain. He used some examples to explore this concept as well as its implications, including COVID-19 and its impact on the world, and the tragic death of the people in the Titanic disaster. However, he delved deeper into 9/11 and the extent of its impact, saying that “9/11 was a major wake-up call in the world economy”. Van Reenen highlighted how some companies such as Barclays, for which he previously consulted, had to work to be up and running after the collapse of the Twin Towers in 9/11.

In addition, Van Reenen’s lecture also touched on the importance of the first ninety days of a job after an individual has been employed. “Those first ninety days are crucial, as you have to establish yourself in a company where you are paid less than you are worth,” Van Reenen said. As such, he gave the audience insight into what they could focus on in that time frame. This includes focusing on the small wins, as well as ensuring that you are working at keeping the team together, as the team is an integral part of an organisation.

Van Reenen concluded his address by speaking about his time as the CEO of the Toyota Free State Cheetahs, including some of the decisions he took to ensure the success of the organisation.

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"Learning more about ourselves, our group and the world at large..."

2011-09-28

For the latest news from our students abroad, you can follow us on twitter and join us on facebook.

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A group of 98 first-year students from our university departed from the Bloemfontein Campus’s International Offices to the OR Tambo International Airport on Thursday 22 September 2011. From there, they will be flying to New York, USA, via Dubai. Shortly after their arrival in New York, they will be welcomed by Dr Anthony Marx, the president of the NYPL.

The programme, a first in South Africa, kicked off in 2010 with 71 students visiting the USA.

The programme gives students intense exposure to the academic, social, cultural and residential lives of students abroad. A total of 150 UFS students are now part of the programme. The rest of the group of 2011 will leave for universities in Europe and Asia in January 2012.

Facebook and twitter comments from our students (unedited):

Thabiso Mike Letselebe (27/09/2011)
"having fun flyin to cleveland"

Eddie Bob DeWet (27/09/2011)
"‎...The city that NEVER sleeps NYC- no jokes!!!"

Marco D. Smit (27/09/2011)
"The group travelling to Minnesota University... We are having a great time, learning more about ourselves, our group and the world at large. Thank you for the grate opportunity!"

Vusi Mesatywa (27/09/2011)
"by Sherilyn Roelofse - Apart from the amazing beauty of the JMU campus (Harrisonburg, Virginia), I am taking in so much! It is amazing to see how everything functions here. I am astounded by the way the food system of the university works - it's so organised! I also love how there is always something happening on campus. For example, tonight we attended a session hosted by the Harrisonburg Fire Department and we had to move through a smoke filled room. drag a deadweight-dummy, and put out a fire. And yes, we have discovered that the American campus life is pretty much exactly what it looks like on movies! ;)"

Cecile Boshoff (26/09/2011)
"Appalacian State University is the best place ever!!!! We are all in love with this place!"

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