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29 August 2024 | Story Anthony Mthembu | Photo Harmse Photography
Ross van Reenen
Ross van Reenen, CEO of the Toyota Free State Cheetahs.

The Business School at the University of the Free State (UFS) recently hosted the CEO of the Toyota Free State Cheetahs, Ross van Reenen, for a guest lecture. Van Reenen presented the guest lecture in the Business School Auditorium on the UFS Bloemfontein Campus on 21 August 2024.

Reflecting on Van Reenen’s address

In a lecture addressed to an auditorium filled with UFS staff and students, Van Reenen’s talk was divided into several sections. Firstly, he spoke about the concept of the ‘black swan’ in reference to the book written by Nassim Nicholas Taleb, titled The Black Swan: The Impact of the Highly Improbable. Referring to Taleb’s book, Van Reenen defined a ‘black swan’ as a rare event that has a severe impact, and the occurrence of which people try to explain. He used some examples to explore this concept as well as its implications, including COVID-19 and its impact on the world, and the tragic death of the people in the Titanic disaster. However, he delved deeper into 9/11 and the extent of its impact, saying that “9/11 was a major wake-up call in the world economy”. Van Reenen highlighted how some companies such as Barclays, for which he previously consulted, had to work to be up and running after the collapse of the Twin Towers in 9/11.

In addition, Van Reenen’s lecture also touched on the importance of the first ninety days of a job after an individual has been employed. “Those first ninety days are crucial, as you have to establish yourself in a company where you are paid less than you are worth,” Van Reenen said. As such, he gave the audience insight into what they could focus on in that time frame. This includes focusing on the small wins, as well as ensuring that you are working at keeping the team together, as the team is an integral part of an organisation. 

Van Reenen concluded his address by speaking about his time as the CEO of the Toyota Free State Cheetahs, including some of the decisions he took to ensure the success of the organisation.

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Cream of the crop of Grade 12 learners invited to become part of Kovsie family
2016-05-06

Description: 2016 Top achievers Tags: 2016 Top achievers

“You are all here because we believe in you, the cream of the crop of Grade 12 learners in Bloemfontein. We acknowledge you, and hope that you will entrust us with your future, and become part of the Kovsie family.” With these words, Nomonde Mbadi, Director of Marketing at the University of the Free State (UFS), welcomed selected guests to a function dedicated to the top achievers at their respective secondary schools.

Prof Jonathan Jansen, Vice-Chancellor and Rector of the UFS, highlighted an aspect of the university that is often overlooked.  “It is extremely important that you not only achieve a degree at university … The greater goal of education is to provide a set of values with which you can interact with humankind.”

Showcasing some of the university’s most talented students, Prof Jansen highlighted achievers such as Nozimanga    Bonje, who overcame tragedy, trauma, and hardship to attain her BSc in Genetics and is now studying for her Honours degree; and Tanya Calitz, a newly-graduated (summa cum laude) law student now clerking for Deputy Chief Justice, Dikgang Moseneke, in the Constitutional Court. Prof Jansen also conducted an interview with Kovsies’ sport star, Wayde van Niekerk, who won gold last year in the 400m at the IAAF World Championships in Beijing.

Learners were given the opportunity to pose questions to Prof Jansen, and, afterwards, to interact with deans and faculty marketers to obtain relevant information. The Admissions Department also had several workstations set up with staff members on hand to facilitate online applications for those who had already chosen a field of study.

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