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29 August 2024
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Story Anthony Mthembu
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Photo Harmse Photography
Ross van Reenen, CEO of the Toyota Free State Cheetahs.
The Business School at the University of the Free State (UFS) recently hosted the CEO of the Toyota Free State Cheetahs, Ross van Reenen, for a guest lecture. Van Reenen presented the guest lecture in the Business School Auditorium on the UFS Bloemfontein Campus on 21 August 2024.
Reflecting on Van Reenen’s address
In a lecture addressed to an auditorium filled with UFS staff and students, Van Reenen’s talk was divided into several sections. Firstly, he spoke about the concept of the ‘black swan’ in reference to the book written by Nassim Nicholas Taleb, titled The Black Swan: The Impact of the Highly Improbable. Referring to Taleb’s book, Van Reenen defined a ‘black swan’ as a rare event that has a severe impact, and the occurrence of which people try to explain. He used some examples to explore this concept as well as its implications, including COVID-19 and its impact on the world, and the tragic death of the people in the Titanic disaster. However, he delved deeper into 9/11 and the extent of its impact, saying that “9/11 was a major wake-up call in the world economy”. Van Reenen highlighted how some companies such as Barclays, for which he previously consulted, had to work to be up and running after the collapse of the Twin Towers in 9/11.
In addition, Van Reenen’s lecture also touched on the importance of the first ninety days of a job after an individual has been employed. “Those first ninety days are crucial, as you have to establish yourself in a company where you are paid less than you are worth,” Van Reenen said. As such, he gave the audience insight into what they could focus on in that time frame. This includes focusing on the small wins, as well as ensuring that you are working at keeping the team together, as the team is an integral part of an organisation.
Van Reenen concluded his address by speaking about his time as the CEO of the Toyota Free State Cheetahs, including some of the decisions he took to ensure the success of the organisation.
New Dean of Student Affairs appointed
2016-08-23

Pura Mgolombane, newly-appointed
Dean of Student Affairs at the
University of the Free State.
Photo: Charl Devenish
“Students must always remember that people are human beings before any other identity they may embody.”
This is the message to the students of the UFS campuses from Pura Mgolombane, newly-appointed Dean of Student Affairs at the University of the Free State (UFS) in August 2016. He has replaced Cornelia Faasen, who acted as Dean from December 2014 to July 2016.
Being part of the Kovsie community
Previously, he was part of the Kovsie family as Assistant Dean of Student Life and Leadership (2011-2013). Before that, he was the Diversity, Ethics, and Social Justice Manager at the University of the Witwatersrand from August 2013 to July 2016. Mgolombane said he is most excited to “observe and experience an inclusive culture” at the university.
“I am looking forward to being part of a team that creates sufficient conditions for every member of the Kovsie community to feel that they belong here; from Qwaqwa campus, to South campus, to Bloemfontein campus.”
Making sure humanity comes first
His primary focus will be “to create Humanising Student Lived Experiences”. I want to create conditions where students feel that their humanity matters, because it is in such conditions that students are likely to excel academically,” he said.
These conditions will be created through the introduction of programmes and activities known as pedagogies, namely the humanising pedagogy and the pedagogy of discomfort. “All of these pedagogies and frameworks will be contained and further clarified in the Dean of Student Affairs Strategy which will be finalised no later than December 2016.”
Overcoming challenges faced by students
Regarding the challenges facing UFS students, Mgolombane said that “it is only when all out humanity is affirmed that we are likely to find lasting peace.
“Those who are in power or privileged positions have a responsibility to be in solidarity with the marginalised groups in pursuit of Social Justice.”