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CEO of Toyota Free State Cheetahs delivers guest lecture during UFS visit

29 August 2024 | Story Anthony Mthembu | Photo Harmse Photography

The Business School at the University of the Free State (UFS) recently hosted the CEO of the Toyota Free State Cheetahs, Ross van Reenen, for a guest lecture. Van Reenen presented the guest lecture in the Business School Auditorium on the UFS Bloemfontein Campus on 21 August 2024.

Reflecting on Van Reenen’s address

In a lecture addressed to an auditorium filled with UFS staff and students, Van Reenen’s talk was divided into several sections. Firstly, he spoke about the concept of the ‘black swan’ in reference to the book written by Nassim Nicholas Taleb, titled The Black Swan: The Impact of the Highly Improbable. Referring to Taleb’s book, Van Reenen defined a ‘black swan’ as a rare event that has a severe impact, and the occurrence of which people try to explain. He used some examples to explore this concept as well as its implications, including COVID-19 and its impact on the world, and the tragic death of the people in the Titanic disaster. However, he delved deeper into 9/11 and the extent of its impact, saying that “9/11 was a major wake-up call in the world economy”. Van Reenen highlighted how some companies such as Barclays, for which he previously consulted, had to work to be up and running after the collapse of the Twin Towers in 9/11.

In addition, Van Reenen’s lecture also touched on the importance of the first ninety days of a job after an individual has been employed. “Those first ninety days are crucial, as you have to establish yourself in a company where you are paid less than you are worth,” Van Reenen said. As such, he gave the audience insight into what they could focus on in that time frame. This includes focusing on the small wins, as well as ensuring that you are working at keeping the team together, as the team is an integral part of an organisation.

Van Reenen concluded his address by speaking about his time as the CEO of the Toyota Free State Cheetahs, including some of the decisions he took to ensure the success of the organisation.

News Archive

Plant researcher receives prestigious Grain SA award

2016-10-21

Prof Zakkie Pretorius from the UFS Department
of Plant Sciences with Andries Theron,
vice-chairman of Grain SA. Theron presented
the award to Prof Pretorius at Grain SA’s a
nnual gala event, which was held in Midrand
this year.
Photo (read more): Supplied
Photo (spotlight): Charl Devenish

A researcher in the Department of Plant Sciences at the University of the Free State (UFS), Prof Zakkie Pretorius, received the prestigious Grain Producer of the Year Inspiration Award during the annual gala event of Grain SA. Grain SA provides strategic commodity support and services to South African grain producers to assist in the sustainability of the sector.

This award is presented to individuals or organisations in appreciation of excellent contributions to the grain industry. These individuals have also achieved extraordinary results in their respective fields.

Research in the interest of food security
Prof Pretorius has been involved in research on plant diseases and food crops for the past 38 years. His research focus, rust diseases in crops, is especially important for food security.

According to Prof Pretorius, who collaborates with an extensive network of specialist colleagues, his research covers a variety of topics including rust race identification, the discovery of new resistance genes, characterisation of resistance expression in plants, and the mapping of genes. His focus is not only on wheat, but he also researches rust diseases in oats, barley, maize, dry beans, lentils, sunflowers, and soybeans.

Breeding of rust-resistant varieties gains scientific basis
Locally, he has been contracted for several years by the Winter Grain Trust to annually evaluate commercial wheat cultivars and elite germplasm. This information is regularly passed on to the relevant seed companies and breeders, and is also included in the production guidelines of the Agricultural Research Council for disease risk assessment. His research places the breeding and selection of rust-resistant varieties on a solid scientific foundation. A living collection of rust fungus cultures and a large germplasm collection are maintained at the UFS under his supervision.

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