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29 August 2024 | Story Anthony Mthembu | Photo Harmse Photography
Ross van Reenen
Ross van Reenen, CEO of the Toyota Free State Cheetahs.

The Business School at the University of the Free State (UFS) recently hosted the CEO of the Toyota Free State Cheetahs, Ross van Reenen, for a guest lecture. Van Reenen presented the guest lecture in the Business School Auditorium on the UFS Bloemfontein Campus on 21 August 2024.

Reflecting on Van Reenen’s address

In a lecture addressed to an auditorium filled with UFS staff and students, Van Reenen’s talk was divided into several sections. Firstly, he spoke about the concept of the ‘black swan’ in reference to the book written by Nassim Nicholas Taleb, titled The Black Swan: The Impact of the Highly Improbable. Referring to Taleb’s book, Van Reenen defined a ‘black swan’ as a rare event that has a severe impact, and the occurrence of which people try to explain. He used some examples to explore this concept as well as its implications, including COVID-19 and its impact on the world, and the tragic death of the people in the Titanic disaster. However, he delved deeper into 9/11 and the extent of its impact, saying that “9/11 was a major wake-up call in the world economy”. Van Reenen highlighted how some companies such as Barclays, for which he previously consulted, had to work to be up and running after the collapse of the Twin Towers in 9/11.

In addition, Van Reenen’s lecture also touched on the importance of the first ninety days of a job after an individual has been employed. “Those first ninety days are crucial, as you have to establish yourself in a company where you are paid less than you are worth,” Van Reenen said. As such, he gave the audience insight into what they could focus on in that time frame. This includes focusing on the small wins, as well as ensuring that you are working at keeping the team together, as the team is an integral part of an organisation. 

Van Reenen concluded his address by speaking about his time as the CEO of the Toyota Free State Cheetahs, including some of the decisions he took to ensure the success of the organisation.

News Archive

Community Engagement Indaba a platform to engage Free State community stakeholders
2016-12-14

Description: Community Engagement Indaba  Tags: Community Engagement Indaba  

Teaching women handicrafts for self-sustainability.

The University of the Free State (UFS), through the office of Community Engagement and in collaboration with Bloemshelter, has hosted the Community Engagement Indaba in Bloemfontein since 2013. This is a platform where stakeholders in business, welfare and other community organisations can network and hold dialogues that can bring about solutions to some of the societal challenges faced by Free State communities.

Bloemshelter is an independent and registered Non-Profit Organisation (NPO) and Public Benefit Organisation that provides shelter for the homeless; catering for women, women with children, the elderly, men and frail persons. The shelter accommodates up to 100 people in both the male and female shelters. The growing partnership it has with the UFS over recent years has grown its ability to reach out to local communities in a more effective way.

At the 2016 Community Engagement Indaba on 25-27 August, a number of stakeholders were invited to participate in the skills development action-learning workshops, under the theme: Unlocking Human Potential and Creating Jobs. This was a platform to strengthen the university’s partnerships with NPOs and other advocacy groups in the province. UFS academics, Community Service Learning students and community partners gave their presentations while the Director of Community Engagement, Bishop Billyboy Ramahlele, offered carpentry training. Among the participating collaborators was the Free State Department of Education, Celebrate Recovery, ABSA Bank, The Shunammite Foundation, Lebone Village, and Global University of Lifelong Learning (GULL).

Those who attended received certificates that will in future help them build a portfolio of learning evidence. The conference was about creating meaning, igniting learning, propelling movement, inspiring hope and encouraging sharing by bringing together students, academics and members of communities. The next Community Engagement Indaba will be held next year, on a date that will be announced early in the year.

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