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29 August 2024 | Story Anthony Mthembu | Photo Harmse Photography
Ross van Reenen
Ross van Reenen, CEO of the Toyota Free State Cheetahs.

The Business School at the University of the Free State (UFS) recently hosted the CEO of the Toyota Free State Cheetahs, Ross van Reenen, for a guest lecture. Van Reenen presented the guest lecture in the Business School Auditorium on the UFS Bloemfontein Campus on 21 August 2024.

Reflecting on Van Reenen’s address

In a lecture addressed to an auditorium filled with UFS staff and students, Van Reenen’s talk was divided into several sections. Firstly, he spoke about the concept of the ‘black swan’ in reference to the book written by Nassim Nicholas Taleb, titled The Black Swan: The Impact of the Highly Improbable. Referring to Taleb’s book, Van Reenen defined a ‘black swan’ as a rare event that has a severe impact, and the occurrence of which people try to explain. He used some examples to explore this concept as well as its implications, including COVID-19 and its impact on the world, and the tragic death of the people in the Titanic disaster. However, he delved deeper into 9/11 and the extent of its impact, saying that “9/11 was a major wake-up call in the world economy”. Van Reenen highlighted how some companies such as Barclays, for which he previously consulted, had to work to be up and running after the collapse of the Twin Towers in 9/11.

In addition, Van Reenen’s lecture also touched on the importance of the first ninety days of a job after an individual has been employed. “Those first ninety days are crucial, as you have to establish yourself in a company where you are paid less than you are worth,” Van Reenen said. As such, he gave the audience insight into what they could focus on in that time frame. This includes focusing on the small wins, as well as ensuring that you are working at keeping the team together, as the team is an integral part of an organisation. 

Van Reenen concluded his address by speaking about his time as the CEO of the Toyota Free State Cheetahs, including some of the decisions he took to ensure the success of the organisation.

News Archive

Louzanne smashes world record despite strong wind
2017-04-13

Description: Louzanne smashes world record  Tags: Louzanne smashes world record

Louzanne Coetzee and her guide
Khothatso Mokone.
Photo: Johan Roux

Despite the terribly windy conditions at this year’s Nedbank National Championships for the Physically Disabled, Louzanne Coetzee managed to improve her world record in the 5 000 m race.

Record improved by almost 40 seconds
Last year, Coetzee, who works at the Institute for Reconciliation and Social Justice at the University of the Free State (UFS), was the first blind athlete to complete the 5 000 m race in less than 20 minutes.

Her own record in the 5 000 m race (T11 category) was 19:17.06 and with the help of her guide, Khothatso Mokone, she improved it by almost 40 seconds. The new national record now stands at 18:37.23.

Coetzee says the evening before the race the winds were terrible, and she started to wonder what would happen during her race. “Even though the wind was a bit tough, overall it was a good race,” she says.

Overjoyed by exceptional time

She says that when she heard her time was a new record, she was completely overjoyed and could not believe it. “I was aiming to run just under 19 seconds but when I heard that my time was not only a personal best but also a new world record, I was over the moon.”

The Championships took place from 31 March to 4 April in Port Elizabeth. Coetzee and Mokone will be in action in a Grand Prix in Switzerland next month.

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