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29 August 2024 | Story Anthony Mthembu | Photo Harmse Photography
Ross van Reenen
Ross van Reenen, CEO of the Toyota Free State Cheetahs.

The Business School at the University of the Free State (UFS) recently hosted the CEO of the Toyota Free State Cheetahs, Ross van Reenen, for a guest lecture. Van Reenen presented the guest lecture in the Business School Auditorium on the UFS Bloemfontein Campus on 21 August 2024.

Reflecting on Van Reenen’s address

In a lecture addressed to an auditorium filled with UFS staff and students, Van Reenen’s talk was divided into several sections. Firstly, he spoke about the concept of the ‘black swan’ in reference to the book written by Nassim Nicholas Taleb, titled The Black Swan: The Impact of the Highly Improbable. Referring to Taleb’s book, Van Reenen defined a ‘black swan’ as a rare event that has a severe impact, and the occurrence of which people try to explain. He used some examples to explore this concept as well as its implications, including COVID-19 and its impact on the world, and the tragic death of the people in the Titanic disaster. However, he delved deeper into 9/11 and the extent of its impact, saying that “9/11 was a major wake-up call in the world economy”. Van Reenen highlighted how some companies such as Barclays, for which he previously consulted, had to work to be up and running after the collapse of the Twin Towers in 9/11.

In addition, Van Reenen’s lecture also touched on the importance of the first ninety days of a job after an individual has been employed. “Those first ninety days are crucial, as you have to establish yourself in a company where you are paid less than you are worth,” Van Reenen said. As such, he gave the audience insight into what they could focus on in that time frame. This includes focusing on the small wins, as well as ensuring that you are working at keeping the team together, as the team is an integral part of an organisation. 

Van Reenen concluded his address by speaking about his time as the CEO of the Toyota Free State Cheetahs, including some of the decisions he took to ensure the success of the organisation.

News Archive

UFS centenary reaches a peak
2004-10-04

The University of the Free State’s (UFS) centenary celebrations will reach a peak next week when various functions will be presented on campus.

On Tuesday 12 October 2004 the Centenary Complex, the new prestige entertainment venue of the UFS, will be officially opened. The complex is situated on the terrain of the old Reitz dining hall and will be utilised as reception and socialising area for UFS management, staff and alumni. The DF Malherbe House forms part of this complex.

The festivities will continue the next day ( Wednesday 13 October 2004) with the premiere of a documentary programme – commissioned by the UFS as part of its centenary celebrations - about the life and legacy of King Moshoeshoe, the Basotho leader of the nineteenth century. The documentary will focus on his role in reconciliation, nation-building and bringing about peace in this region. The producer of this insightful work is the well-known journalist Mr Max du Preez. The documentary will be screened on SABC 2 later this year.

On Thursday 14 October 2004 a special honorary doctorate graduation ceremony will take place in front of the UFS’s main building. During this event 12 honorary doctorates will be awarded to a diverse group of outstanding South Africans and international experts.

The honorary doctorates will be awarded to: Me Antjie Krog, Prof Jakes Gerwel, Mr Karel Schoeman, Dr Frederick van Zyl Slabbert, Prof Saleem Badat, Dr Khotso Mokhele, Prof Robert Bringle, Prof Leo Quayle, Prof Jack de Wet, Prof Kerneels Nel (postuum), Prof Boelie Wessels and Prof Jaap Steyn.

This group of honorary doctorates is the last in a total of 18 which will be honored during the UFS centenary year.

The next day, Friday 15 October 2004 , more than 100 centenary medals will be awarded to current staff, former staff and alumni.

Media release
Issued by: Lacea Loader
Media Representative
Tel: (051) 401-2584
Cell: 083 645 2454
E-mail: loaderl.stg@mail.uovs.ac.za
5 October 2004

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