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23 December 2024 | Story Supplied | Photo Supplied
Dr Nomalungelo Ngubane
Dr Nomalungelo Ngubane, Director: UFS Academy for Multilingualism.

A multilingual environment at institutions of higher learning not only promotes inclusivity, but also ensures more effective teaching and learning.

The University of the Free State (UFS) is at the forefront of developing multilingual initiatives – underscored by solid research – to the benefit of the entire South African student body.

This year yielded a number of significant milestones.

UFS Academy for Multilingualism

The UFS Academy for Multilingualism was established four years ago, flowing from the UFS Language Policy that expresses the university’s commitment to multilingualism, with particular emphasis on Sesotho, Afrikaans, and isiZulu. The academy aims to promote these languages on institutional and social levels through various academic and community-based projects and initiatives.

Among its key aims are: Advancing Sesotho and isiZulu as academic languages; incorporating multilingualism into learning and teaching; promoting multilingualism as a social asset; and improving English as a language of instruction. In all these areas, groundbreaking work was done in 2024.

Taking the lead with innovative translanguaging practices

One of the UFS Academy for Multilingualism’s most promising focus areas is the facilitation of trans-language tutorial sessions in various faculties. Translanguaging is a pedagogical practice where students receive input in one language and produce output through the medium of another language, in order to maximise learning and promote full understanding of the subject matter. It also serves the important function of developing what speakers perceive to be their ‘weaker’ language. In a university context, this would entail that lectures are presented in English, while students get a chance to discuss the subject matter and ask or answer questions in tutorial groups using another language – one in which they feel more or equally comfortable. This results in the dynamic and fluid use of multiple languages in teaching, learning, and communication within lecture rooms.

The value of these practices lies not only in expanding cultural horizons and students’ exposure to different languages – they, in fact, also promote better understanding and knowledge retention. In a monolingual teaching situation, for instance, it is very possible for students to answer questions or complete assignments without full understanding, because processing for meaning may not have actually occurred. Sections from textbooks can merely be copied or adapted, without reflecting solid comprehension. This is, however, less prevalent with translanguaging, because reading a topic in one language and then discussing it in another requires the subject matter to first be processed and digested before it is reproduced.

 

Multilingualism highlights in 2024

 

The UFS Language Policy has been made available in Sesotho, Afrikaans, isiZulu, and English since the beginning of 2024 in order to make this important information available to staff and students in the languages they best understand and/or prefer.

  • International Mother Tongue Day celebrations

In February, the UFS Academy for Multilingualism hosted International Mother Tongue Day celebrations, which included a Sesotho Short Story writing competition, acknowledging all the languages (local and international) represented by its diverse student and staff bodies.

  • Hosting Translanguaging in the Global South Symposium 2024

Great strides have been made towards sharing knowledge and expertise with local and international universities in the field of translanguaging pedagogies and practices in higher education, as the Qwaqwa Campus in the Eastern Free State hosted the Translanguaging in the Global South Symposium in March, attracting expert local and international keynote speakers.

  • Development and intellectualisation of Sesotho terminology

An innovative project bringing together subject specialists, Sesotho linguists, terminologists, and translators, did groundbreaking work in 2024 to develop Sesotho terminology in the fields of accounting, mathematics, law, psychology, agriculture, research, and social work.

  • Development of South African Sign Language (SASL) as an academic language

The UFS has started with a process of standardising and verifying SASL terminology for interpreters in various disciplines, to avoid confusion and ensure uniformity and quality learning and teaching for Deaf students.

  • Publication and launching of academic books written in African languages

In order to encourage research outputs in African languages, the university has embarked on a process to publish academic books that showcase the capacity of African languages to express empirical and conceptual research findings in various African languages, such as Sesotho, isiZulu, Sepedi, and Tshivenda.

  • Translation of PhD abstracts

During 2024, 48 PhD abstracts from the seven faculties were translated by the UFS Academy for Multilingualism and made available in Sesotho, isiZulu, and Afrikaans, in order to enhance exposure and understanding for the wider UFS community.

  • Training of academic staff on multilingual pedagogies

In mid-2024, academic training workshops were launched to engage academic staff in the current issues and debates on multilingualism in higher education and to empower them with theoretical knowledge and practical strategies of teaching in multilingual classrooms. 

External funding for multilingualism projects

Funding from the Department of Higher Education and other institutions was applied for and secured in 2024 to boost multilingualism practices at the university, with a specific focus on the development of Sesotho and South African Sign Language as academic languages.

This celebration of language and culture has become a popular annual event on the UFS calendar and was hosted this year on the Qwaqwa Campus, featuring various local artists.

Multilingual collaborations for societal impact

In 2024, the UFS initiated and sustained a number of successful partnerships with other institutions of higher learning, such as the University of KwaZulu-Natal, the Walter Sisulu University, and the University of Cape Town, sharing knowledge and expertise in the development of Sesotho, isiZulu, and isiXhosa.

  • Research on multilingualism

Various research publications on the impact of multilingualism at the UFS have been produced for DHET-accredited journals.

The UFS supports the United Nations General Assembly’s proclamation of the decade from 2022 to 2032 as the International Decade of Indigenous Languages and will continue to show its commitment towards multilingualism with bold and innovative strategies.

News Archive

Dying of consumption: Studying ‘othering’ and resistance in pop culture
2014-10-31

 

 

The Centre for Africa Studies (CAS) at the UFS – under the project leadership of Prof Heidi Hudson (CAS Director) – conceptualised an interdisciplinary research project on representations of otherness and resistance.

This is in collaboration with UFS departments such as the Odeion School of Music, the Department of Drama and Theatre Arts, the Department of Fine Arts, the Jonathan Edwards Centre Africa and the Department of Afrikaans and Dutch, German and French.  

In this project, Dr Stephanie Cawood from CAS leads a sub-project on the dynamics of pop culture and consumerism. Her research unpacks and critiques pop culture representations of othering and resistance by engaging with the othering rhetoric of conspicuous consumption as well as the subversive rhetoric or culture jamming at play in various South African youth subcultures.

Consumerism has become the institutional system in which we live our daily lives. Pop culture is the result when multinational corporations take aspects of culture and turn it into commodities with high market value. In pop culture and its manifestation, consumption, marketers and savvy advertising executives have realised long ago that othering and resistance are powerful tools to artificially create empty spaces in people’s lives that can only be filled through consuming.

“The scary thing is in my opinion that everyone has become a market segment, including very young children,” says Dr Cawood.

In his 1934 book, The Theory of the Leisure Class (TLC), Thorstein Veblen coined the term conspicuous consumption to describe the conduct of the nouveau riche. He  contended that when people manage to meet their basic human requirements, any additional accumulation of wealth will no longer relate to function, but will be spent on ostentatious displays of conspicuous consumption or waste. Conspicuous consumption has evolved into invidious consumption where consumption is a mark of one’s superior social status and particularly aimed at provoking envy. The whole point is unashamed one-upmanship.  

“Think of the izikhotane or skothane cultural phenomenon where young people engage in ritualised and ostentatious consumerist waste for social prestige. This is an excellent example of invidious consumption.

“Instead of striving to become good citizens, we have become good consumers and none are more vulnerable than our youth irrespective of cultural and ethnic differences”.

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