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23 December 2024 | Story Supplied | Photo Supplied
Dr Nomalungelo Ngubane
Dr Nomalungelo Ngubane, Director: UFS Academy for Multilingualism.

A multilingual environment at institutions of higher learning not only promotes inclusivity, but also ensures more effective teaching and learning.

The University of the Free State (UFS) is at the forefront of developing multilingual initiatives – underscored by solid research – to the benefit of the entire South African student body.

This year yielded a number of significant milestones.

UFS Academy for Multilingualism

The UFS Academy for Multilingualism was established four years ago, flowing from the UFS Language Policy that expresses the university’s commitment to multilingualism, with particular emphasis on Sesotho, Afrikaans, and isiZulu. The academy aims to promote these languages on institutional and social levels through various academic and community-based projects and initiatives.

Among its key aims are: Advancing Sesotho and isiZulu as academic languages; incorporating multilingualism into learning and teaching; promoting multilingualism as a social asset; and improving English as a language of instruction. In all these areas, groundbreaking work was done in 2024.

Taking the lead with innovative translanguaging practices

One of the UFS Academy for Multilingualism’s most promising focus areas is the facilitation of trans-language tutorial sessions in various faculties. Translanguaging is a pedagogical practice where students receive input in one language and produce output through the medium of another language, in order to maximise learning and promote full understanding of the subject matter. It also serves the important function of developing what speakers perceive to be their ‘weaker’ language. In a university context, this would entail that lectures are presented in English, while students get a chance to discuss the subject matter and ask or answer questions in tutorial groups using another language – one in which they feel more or equally comfortable. This results in the dynamic and fluid use of multiple languages in teaching, learning, and communication within lecture rooms.

The value of these practices lies not only in expanding cultural horizons and students’ exposure to different languages – they, in fact, also promote better understanding and knowledge retention. In a monolingual teaching situation, for instance, it is very possible for students to answer questions or complete assignments without full understanding, because processing for meaning may not have actually occurred. Sections from textbooks can merely be copied or adapted, without reflecting solid comprehension. This is, however, less prevalent with translanguaging, because reading a topic in one language and then discussing it in another requires the subject matter to first be processed and digested before it is reproduced.

 

Multilingualism highlights in 2024

 

The UFS Language Policy has been made available in Sesotho, Afrikaans, isiZulu, and English since the beginning of 2024 in order to make this important information available to staff and students in the languages they best understand and/or prefer.

  • International Mother Tongue Day celebrations

In February, the UFS Academy for Multilingualism hosted International Mother Tongue Day celebrations, which included a Sesotho Short Story writing competition, acknowledging all the languages (local and international) represented by its diverse student and staff bodies.

  • Hosting Translanguaging in the Global South Symposium 2024

Great strides have been made towards sharing knowledge and expertise with local and international universities in the field of translanguaging pedagogies and practices in higher education, as the Qwaqwa Campus in the Eastern Free State hosted the Translanguaging in the Global South Symposium in March, attracting expert local and international keynote speakers.

  • Development and intellectualisation of Sesotho terminology

An innovative project bringing together subject specialists, Sesotho linguists, terminologists, and translators, did groundbreaking work in 2024 to develop Sesotho terminology in the fields of accounting, mathematics, law, psychology, agriculture, research, and social work.

  • Development of South African Sign Language (SASL) as an academic language

The UFS has started with a process of standardising and verifying SASL terminology for interpreters in various disciplines, to avoid confusion and ensure uniformity and quality learning and teaching for Deaf students.

  • Publication and launching of academic books written in African languages

In order to encourage research outputs in African languages, the university has embarked on a process to publish academic books that showcase the capacity of African languages to express empirical and conceptual research findings in various African languages, such as Sesotho, isiZulu, Sepedi, and Tshivenda.

  • Translation of PhD abstracts

During 2024, 48 PhD abstracts from the seven faculties were translated by the UFS Academy for Multilingualism and made available in Sesotho, isiZulu, and Afrikaans, in order to enhance exposure and understanding for the wider UFS community.

  • Training of academic staff on multilingual pedagogies

In mid-2024, academic training workshops were launched to engage academic staff in the current issues and debates on multilingualism in higher education and to empower them with theoretical knowledge and practical strategies of teaching in multilingual classrooms. 

External funding for multilingualism projects

Funding from the Department of Higher Education and other institutions was applied for and secured in 2024 to boost multilingualism practices at the university, with a specific focus on the development of Sesotho and South African Sign Language as academic languages.

This celebration of language and culture has become a popular annual event on the UFS calendar and was hosted this year on the Qwaqwa Campus, featuring various local artists.

Multilingual collaborations for societal impact

In 2024, the UFS initiated and sustained a number of successful partnerships with other institutions of higher learning, such as the University of KwaZulu-Natal, the Walter Sisulu University, and the University of Cape Town, sharing knowledge and expertise in the development of Sesotho, isiZulu, and isiXhosa.

  • Research on multilingualism

Various research publications on the impact of multilingualism at the UFS have been produced for DHET-accredited journals.

The UFS supports the United Nations General Assembly’s proclamation of the decade from 2022 to 2032 as the International Decade of Indigenous Languages and will continue to show its commitment towards multilingualism with bold and innovative strategies.

News Archive

UFS Communication and Brand Management Department once again honoured for ground-breaking communication work
2016-04-29

Description: Martie en Leonie award Tags: Martie en Leonie award

The UFS was announced as winner in the internal communication category of the African Excellence Award after entering the B Safe Take Action campaign. The university also received a Gold Award at the 2016 PRISM Awards. Here are Martie Nortjé, Assistant Director: Communication and Brand Management, and Leonie Bolleurs, Assistant Director: Internal Communication, from the University of the Free State.
Photo: Hannes Pieterse

Within a week, the Department of Communication and Brand Management at the University of the Free State brought home two gold awards. In April this year, the department was announced as winner in the Internal Communication Category of the African Excellence Awards for the B Safe Take Action campaign. They also received Gold at the 2016 PRISM Awards for the KovsieGear entry.
 
PRISM Award for the UFS KovsieGear shop
 
Martie Nortjé, Assistant Director: Branding and Merchandise, attended the PRISM Award function in Johannesburg where she received the Gold award for the UFS KovsieGear shop for the best entry in the corporate communication category. This is the second consecutive year that the department received Gold at the PRISM Awards. Last year, the department received Gold for the B Safe Take Action campaign.
 
The idea for a university-owned shop was initiated in 2013. Launched in January 2014, KovsieGear is used to strengthen the brand and creating a sense of ownership among all stakeholders. The KovsieGear team is grateful for the continuous support of staff and students, as well as alumni.
 
The PRISM awards of the Public Relations Institute of Southern Africa (PRISA) are Africa’s most sought-after award in the public relations industry, and are presented to public relations and communication professionals who have incorporated strategy, creativity, and professionalism successfully into public relations and communication programmes and strategies, showcasing a successful public relations campaign.
 
African Excellence Award for B Safe Take Action Campaign
 
The B Safe Take Action campaign also received an award recently at a gala event hosted by the African Excellence Awards in Cape Town. Leonie Bolleurs, Project Manager of the B Safe Take Action campaign, received the award on behalf of the university.
 
It is of cardinal importance for the university that its students, staff, and assets are safe. Once again, this award demonstrates that the university is serious about the safety of its staff and students. This is especially so, since it is the objective of the campaign to develop a culture of safety awareness in students and staff alike.
 
The hosts of the African Excellence Awards are The Communication Director, the magazine for Corporate Communications and Public Relations (PR) in Europe, which enjoys worldwide distribution. According to Rudolf Hetzel, Chairman of the jury and publisher of The Communication Director, the African Excellence Awards are an opportunity for all those working in the field of PR and communications throughout Africa to come together, and honour ground-breaking communication campaigns and projects.
 
Quality work
 
“I am extremely proud of the Communication and Brand Management team for performing excellently once again in national and continental awards programmes. The awards are a good benchmark for the quality and standard of the work we produce,” said Lacea Loader, Director of the Department of Communication and Brand Management.  
 
In the past two years, the department also received other awards for their work. This include:
-    UFS #FaceOfFacebook campaign received a Gold Quill Excellence Award from the International Association for Business Communicators (IABC), both internationally and in the Africa region.
-    B Safe Take Action campaign received a Gold Quill Merit Award from the IABC, both internationally and in the Africa region.
-    UFS #FaceOfFacebook campaign received a Bronze Stevie Award from the International Business Awards (IBA).
-    B Safe Take Action campaign received a Bronze Stevie Award from the IBA.
-    #UFStoday Facebook campaign received a Merit Award from Marketing Advancement Communication in Education (MACE).
-    The NSFAS awareness campaign received a Merit Award from MACE.
 

 

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