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UFS wins top awards at the 2024 Mace Excellence Awards

05 December 2024 | Story Dr Cindé Greyling | Photo Kaleidoscope

MACE Winners 2024 — From left to right: Burneline Kaars (Head: Employee Wellness and Organisational Development), Dr WP Wahl (Student Life Director), Linda Greyling (Senior Officer: Special Projects, Student Recruitment Services), Gerben Van Niekerk (Senior Officer: Kovsie Support Services), Malia Maranyane (Senior Officer: Undergraduate Marketing, Student Recruitment Services), Nomonde Mbadi (Student Recruitment Services Director), and Susan Van Jaarsveld (Senior Director: Human Resources).

On 28 November 2024, the University of the Free State (UFS) did it again – reigned as champions at the annual Marketing, Advancement and Communication in Education (MACE) Excellence Awards and walking away with two of the top awards: the MACE Award for Outstanding Research and the Severus Cerff Award for Consistent Excellence.

KovsieX was named the overall winner of the MACE Award for Outstanding Research. This award is made to the entry with the highest score in research, clearly demonstrating how research has supported the strategic objectives of the institution and the project. KovsieX is a multiplatform approach designed to leverage the strengths of diverse media channels. This digitalisation aligns with Vision 130, leveraging emerging technologies to enhance teaching and learning quality and efficiency of non-academic support structures and systems.

The UFS’ entries were of such high quality that the university won the sought-after Severus Cerff Award for Consistent Excellence. This award is based on the number of entries entered by an institution and the number and level of those entries winning awards. The award is therefore made to the institution with the highest success ratio.

Furthermore, the UFS Matriculant of the Year event received a Silver Award – entries scoring 5.75 or higher earn a Silver Award, placing this event among some of the top achievers in the events category. Three UFS entries received Gold Awards and were the winners in their respective categories: KovsieChat (Digital Channels), 2024 Women’s Day Breakfast (Events), and KovsieX (Stakeholder Engagement Campaigns). This is a magnificent achievement for the UFS.

"Winning a MACE award at this early stage is proof that KovsieX is not just meeting national standards – it’s setting them. If we can achieve this level of excellence now, imagine how we’ll compete on the global stage when the project is fully realised,” says Gerben van Niekerk, Student Media Manager.

Lacea Loader, Senior Director: Communication and Marketing and Coordinator of the MACE Excellence Awards, explained that a record number of entries were received for the Excellence Awards this year. “We are ecstatic about the direction of communication at the UFS and that the university has been able to maintain the quality of its entries in recent years,” says Loader.

The MACE Excellence Awards takes place annually as part of the MACE National Conference, recognising and celebrating excellence and the achievements of specialists and practitioners in marketing, advancement, and communication in the higher-education sector. This year, the Cape Peninsula University of Technology (CPUT) hosted the conference from 27 to 28 November 2024.

In 2023, the UFS won 11 awards, including the Chairperson’s Award of Excellence.

News Archive

Meet our Council: Marius Swart – a Councillor with deep roots in the UFS

2017-07-12

Marius Swart, Alumni election on the UFS Council.
Photo: Stephen Collett

Marius Swart, a Kovsie alumnus, is an Alumni election on the University Council. Not only is he a Kovsie alumnus, but all four of his siblings and their spouses are Kovsie alumni, as well as all three his children.

Interest in future decisions at the UFS
He is currently practicing as cardiothoracic surgeon at Mediclinic in Bloemfontein, but has always been involved with the Faculty of Health Sciences at the university. He spent eight years as consultant in the Department of Cardiothoracic Surgery and recently became a registered student again when he enrolled for an interdisciplinary PhD. He is currently also supervisor for the research projects of undergraduate medical students.

Thus, Marius no doubt has a substantial interest in the issues and future decisions at the UFS.

Guard against retroformation
"Higher education is a challenging environment and expectations about excellence and human development are being tested. Transformation is on everybody’s lips, but we have to guard against what I would call retroformation – moving back to old regimes and new forms of exclusion," he says.

Marius is excited to begin his term with a new Rector and Vice-Chancellor. He realises that many challenges awaits him as councillor on the way forward, but he is ready to pull his weight in Council.

"My own daughter is involved in the challenges students are experiencing on a daily basis, and my wife is supporting a first-generation rural student. The university should be sensitive to these students. Empowering them can bring change to communities."

His interests are varied and it is clear that he has a vision for a better world.

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