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05 December 2024 | Story Dr Cindé Greyling | Photo Kaleidoscope
MACE Winners 2024
From left to right: Burneline Kaars (Head: Employee Wellness and Organisational Development), Dr WP Wahl (Student Life Director), Linda Greyling (Senior Officer: Special Projects, Student Recruitment Services), Gerben Van Niekerk (Senior Officer: Kovsie Support Services), Malia Maranyane (Senior Officer: Undergraduate Marketing, Student Recruitment Services), Nomonde Mbadi (Student Recruitment Services Director), and Susan Van Jaarsveld (Senior Director: Human Resources).

On 28 November 2024, the University of the Free State (UFS) did it again – reigned as champions at the annual Marketing, Advancement and Communication in Education (MACE) Excellence Awards and walking away with two of the top awards: the MACE Award for Outstanding Research and the Severus Cerff Award for Consistent Excellence.

KovsieX was named the overall winner of the MACE Award for Outstanding Research. This award is made to the entry with the highest score in research, clearly demonstrating how research has supported the strategic objectives of the institution and the project. KovsieX is a multiplatform approach designed to leverage the strengths of diverse media channels. This digitalisation aligns with Vision 130, leveraging emerging technologies to enhance teaching and learning quality and efficiency of non-academic support structures and systems.

The UFS’ entries were of such high quality that the university won the sought-after Severus Cerff Award for Consistent Excellence. This award is based on the number of entries entered by an institution and the number and level of those entries winning awards. The award is therefore made to the institution with the highest success ratio.

Furthermore, the UFS Matriculant of the Year event received a Silver Award – entries scoring 5.75 or higher earn a Silver Award, placing this event among some of the top achievers in the events category. Three UFS entries received Gold Awards and were the winners in their respective categories: KovsieChat (Digital Channels), 2024 Women’s Day Breakfast (Events), and KovsieX (Stakeholder Engagement Campaigns). This is a magnificent achievement for the UFS.

"Winning a MACE award at this early stage is proof that KovsieX is not just meeting national standards – it’s setting them. If we can achieve this level of excellence now, imagine how we’ll compete on the global stage when the project is fully realised,” says Gerben van Niekerk, Student Media Manager.

Lacea Loader, Senior Director: Communication and Marketing and Coordinator of the MACE Excellence Awards, explained that a record number of entries were received for the Excellence Awards this year. “We are ecstatic about the direction of communication at the UFS and that the university has been able to maintain the quality of its entries in recent years,” says Loader.

The MACE Excellence Awards takes place annually as part of the MACE National Conference, recognising and celebrating excellence and the achievements of specialists and practitioners in marketing, advancement, and communication in the higher-education sector. This year, the Cape Peninsula University of Technology (CPUT) hosted the conference from 27 to 28 November 2024.

In 2023, the UFS won 11 awards, including the Chairperson’s Award of Excellence. 

News Archive

Food insecurity at university campuses under the spotlight
2015-08-20

 

"Food insecurity is   becoming an increasing problem at South African universities, much to the surprise of university managers." - Dr Louise van den Bergh, senior lecturer and researcher at our department of Nutrition and Dietetics

More than 70% of early university dropouts in the country were forced to abandon their tertiary studies because of food insecurity and financial need.

This was one of the conclusions drawn during the first higher education colloquium on food insecurity. The colloquium was hosted on by the University of the Free State (UFS) on the Bloemfontein Campus on 14 August 2015, where researchers from universities across the country shared their research about food insecurity on university campuses.

In South Africa, university campuses are not usually associated with food insecurity but, over the last few years, tertiary education has become more accessible to an increasing number of first-generation students and students from low-income households.

Some of the research indicated that students from lower-income households are often lacking financially, even with bursaries. The research has also shown that students frequently have to use part of their bursary money to support their families. This results in students not having enough money to buy food, which means they will do almost anything to get food.

A study by the UFS Department of Nutrition and Dietetics found that as many as 60% of our students are food insecure, and experience hunger frequently. This study was the first of its kind in South Africa. In 2011, the UFS launched the No Student Hungry Bursary Programme to provide food bursaries to food-insecure students.

At the opening of the colloquium, Prof Jonathan Jansen, Vice-Chancellor and Rector of the UFS, said by helping students with a basic commodity like food, you give them much more than food; you give them humanity and dignity.

Dr Louise van den Bergh, senior lecturer and researcher in the UFS Department of Nutrition and Dietetics, explains that the problem is considerably more complex than just providing for students financially.

Dr Van den Bergh says that funders need to reassess bursaries, keeping issues such as food insecurity in mind, and not focusing just on tuition.

Research presented at the colloquium: (PDF's van die slides)

UFS Food environment and nutritional practices

UFS Skeleton in the University closet

UKZN Achieving food security

UKZN Food security and academic performance

UKZN Hunger for knowledge

UKZN Perceptions of food insecurity complexities

UW Food acquisition struggles

 

 

 

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