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02 January 2024 | Story Igno van Niekerk | Photo Igno van Niekerk
Tafadzwa Maramura
Dr Tafadzwa Maramura participated in a study on couplepreneurs and ways in which they influence their children to become better entrepreneurs.

After years of hard work, the lonely entrepreneur rode off into the sunset. No family. No one to share the lived experience with. The entrepreneurial journey can be a recipe for loneliness. However, it does not have to be, you can enjoy an entrepreneurial family that leaves a legacy.

Dr Tafadzwa C Maramura, Senior Lecturer in the Department of Public Administration and Management at the UFS participated in a study with Drs Eugine Maziriri (University of Johannesburg), Miston Mapuranga (University of Pretoria), Brighton Nyagadza (Marondera University of Agricultural Sciences) on couplepreneurs and ways in which they influence their children to become better entrepreneurs. The interinstitutional study drew on several fields of expertise and was a fresh addition to the research on access to water that Dr Maramura is doing.

Couplepreneurship is a concept that explains businesses owned and operated by married and/or cohabiting couples. According to Dr Maramura: “The development of couplepreneurship in South Africa as an emerging economy has led to increasing interest in the study of how kids are inspired and/or influenced by their parents towards starting their own and to participate in the already existing family enterprises.”

Nurturing entrepreneurial potential

Couplepreneurs are in a great position to raise kidpreneurs. Who better to listen to the heroic stories of how mom and dad started off with a big dream, growth mindsets, and steadfast commitment to building their business than their offspring? Like teaching a person how to fish rather than giving them fish, couplepreneurs do not hand their kids a business, they teach them how to run and grow a business.

Dr Maramura believes that nurturing an entrepreneurial potential is the result of “encouraging resilience, adaptability, and a willingness to embrace failure, even as a learning opportunity”. Combine this with an environment that promotes creativity, critical thinking, and problem-solving skills, and you have the recipe for a kidpreneur to become an entrepreneur. Now add more ingredients: parents who offer support, mentorship, and exposure to diverse experiences. Put it in the heated oven called business – and you have created the meal all entrepreneurs crave: Legacy.

News Archive

‘I’d rather wake up at 8’clock for nothing than to sit at home’
2015-08-26


Tawanda Kaseke is on a mission to give back to the community one holiday at a time.

Studying towards a degree is one aspect of being a student. Investing time in worthwhile extra-mural activities forms a significant part of your student years. Tawanda Kaseke demonstrates how volunteering time to a good cause makes for a responsible student and citizen.

 

The second-year Public Administration student’s moral obligation to community development led him to spend approximately two months of his June 2015 holidays volunteering. Serving as a volunteer Admin intern at Afrika Tikkun’s ignited his aspiration to assist children from underprivileged communities to access education.

 

From cradle to career: a journey from infancy to varsity and beyond

 

Afrika Tikkun is a non-profit organisation (NGO) that works toward a future where today’s children and youth are tomorrow’s productive citizens. The NGO adopts a cradle-to-career model, which invests in the development of disadvantaged children from early infancy through young adulthood into the world of work.

 

Raising funds for the “Like Change” movement – a division of the “From Cradle to Career” project - is Tawanda’s primary objective for his November to February summer vacation.

 

Tawanda encourages social media users to contribute by clicking on the “Like” option on the ‘Like Change’ Facebook page.  A private company automatically donates R35 towards the education of an underprivileged child on your behalf.

 

Making your mark begins with a dot; university holidays are Tawanda’s dot. A passion for community development and a willingness to volunteer one’s time can go a long way in making South Africa a better place.

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