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25 January 2024
EASA conference

The University of the Free State’s Bloemfontein campus played host to the English Academy of Southern Africa’s (EASA) annual international conference on 7-8 December 2023.  Attracting 35 delegates from Canada, the UK, Nigeria, Botswana, and South Africa, the two-day conference delved into the theme, “Ways of Reading: Literature and Literacy,” with a diverse group seeking to unravel the intricate relationship between literature and literacy.

The proceedings were inaugurated by Prof Vasu Reddy, emphasising the importance of exploring how literacy shapes our modes of attention, both culturally and socially. He expressed his faith that the conference would be “generatively disruptive,” noting that “where there is disruption, there is also growth.”

Featuring two eminent keynote speakers, the conference saw Prof David Attwell, Emeritus Professor at the University of York (UK), discussing the connection between translingualism and creativity in a lecture titled, “A Ventriloquial Literature: The Art of ‘Throwing the Voice’ in the South African Canon. On the second day, Dr Karen Jennings, author of the Booker Prize longlisted novel An Island, reflected on “how place and identity are crucial to the act of creation,” with her talk whimsically titled, “Bums in the Ground.”

Delegates approached the conference theme in various ways, with some exploring how specific writers or critical movements have shaped scholarly reading habits. Others highlighted the significance of literacy for social justice. This diversity extended to the interdisciplinary nature of the conference, bringing together scholars working in language practice, literary studies and even the medical humanities.

Convened by Dr Rick de Villiers, a senior lecturer in the Department of English and the regional vice-president of EASA, the conference delighted in attracting scholars from different backgrounds and stages of their careers. “We had a wonderful mix of established and early-career scholars. The atmosphere was rigorous and robust but collegial throughout.”

Speaking on behalf of EASA, Dr De Villiers extended gratitude for the financial and administrative support from the UFS, particularly the Department of English.

News Archive

Mercedes Benz invests in Tamie Mbombo’s company
2016-03-24

Description: Tamie Mbombo Tags: Tamie Mbombo

Tamie Mbombo means business: The Founder and CEO of Sollo Inc, the integrated marketing company endorsed recently by Mercedes Benz South Africa.
Photo:  Hannes Pieterse

A new Mercedes Benz 116 CDI Vito Tourer Pro, a financial injection of R85 000, and 12 months of media coverage by Mercedes Benz is what many Small to Medium Enterprises dream of. For Sollo Inc, that dream became a reality recently after the company won the Boost Your Business 2015 national competition.

In 2012, when Tamie Mbombo was an Investment and Management Banking student at the University of the Free State (UFS), he founded an integrated marketing company, and named it Sollo Inc. The company was launched at the IdeaStart Accelerator, a business incubator for UFS student entrepreneurs.

Four years later, on Friday 18 March 2016, Sollo Inc reached new heights when one of the world’s leading automobile manufacturers presented the Founder and CEO of Solo Inc with a Vito sponsorship at the Bloemfontein Campus.

In addition to serving corporates and the public sector, as part of its social enterprise aspect, Sollo Inc offers certain services free of charge to small businesses. “We capacitate start-ups with organisational skills and financial management as well as marketing education,” explained Mbombo.

Sollo Inc was selected as a winner based on the authentic story behind how Mbombo conducts business. “Mercedes Benz has invested quite a huge sum of money in print and digital media placements as platforms to give exposure to the story behind Sollo Inc,” said Adeesha Ramprith, Client Service Manager at Aqua Online,  Mercedes Benz’s digital marketing agency.

The IdeaStart Accelerator office has commended Mbombo as an example of how young entrepreneurs should keep their ears to the ground, and grab opportunities that might propel their businesses forward. “This is a great milestone for his business, mainly because of the challenges he has faced when it comes to mobility,” said Ayanda Makhanya, Student Entrepreneurship officer at IdeaStart Accelerator.

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