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24 July 2024 | Story Leonie Bolleurs | Photo Supplied
2024 Community Engagement Indaba
Attendees engage with community partners at information stalls showcasing innovative sustainability practices.

The Directorate Community Engagement at the University of the Free State (UFS) held its second Community Engagement Indaba on the institution’s Bloemfontein Campus this year.

The indaba, which was attended by a group of 130 academics, students, learners, NGOs, community partners, and community members, was titled Building Self-reliance, Self-sufficiency, Self-sustainable Livelihoods for Entrepreneurship, exploring new ways of addressing poverty, unemployment, lack of resources, and encouraging entrepreneurship.

Bishop Billyboy Ramahlele, who is heading the Directorate Community Engagement, said that in challenging times where rising unemployment and poverty cast shadows over communities, he believes the theme of self-reliance, self-sufficiency, and self-sustainable living is applicable and timely; these are cornerstones of empowerment. According to him, the indaba is not just about theory, it is about action. “Together, we’ll explore practical steps, redefine our understanding of ‘JOB’ versus ‘WORK’, and unlock pathways towards entrepreneurship,” he commented.

Day one of the two-day event featured presentations on various topics. One of the speakers, Nontombi Velelo – a PhD candidate and Programme Director for the Bachelor of Social Science in the Faculty of The Humanities, addressed self-sufficiency and sustainable livelihoods. Dr Grey Magaiza, Lecturer and Head of the Community Development Programme on the UFS Qwaqwa Campus, discussed the significance of community development for societal impact. The theme of personal development and transformation was explored by Dr Rosaline Sebolao, Teaching and Learning Manager in the Faculty of The Humanities. Prof Jan Swanepoel – Associate Professor in the Department of Sustainable Food Systems and Development – presented insights on subsistence farming with livestock.

Another notable addition was a presentation by Danie Jacobs, the founder and executive director of Young Entrepreneurs Virtual Academy, who introduced the Intentional Entrepreneurial and Skills Development Ecosystem Model. He focused on an ecosystem model designed to introduce entrepreneurship to children in schools, fostering an entrepreneurial mindset from a young age up to school leavers (kids, teens and young adults). These sessions provided invaluable learning opportunities, offering attendees practical insights and knowledge that can be applied to enhance personal growth.

Personal development and health

The Central University of Technology (CUT) contributed several engaging stalls to this year's indaba. Attendees explored the potential of 3D printing, delved into innovation – with insights from Rosita Rhode, Career Development Coordinator – and gained valuable tips on CV writing skills.

Another notable presenter was Ntsiuoa Kobo, a natural herbalist from Ditlakala Organics in Tweespruit, who shared her extensive indigenous knowledge about herbs. Her display was supported by research related to indigenous knowledge, highlighting various traditional practices and their contemporary applications. In line with this presentation was the information shared by Dr Ida Manduna, an ethnobotanist at CUT, who talked about indigenous herb farming that fosters nutrition and health. Also interesting was the presentation of Wilfred Dahli from Tala Growers, who informed the attendees about cannabis cultivation and products. The Agape Foundation from Qwaqwa introduced attendees to rose hip berry juice and also shared indigenous knowledge about herbs known for their medicinal properties, including anti-fungal and anti-bacterial benefits, as well as being a rich source of vitamin C.

The event featured several workshops, which attracted a lot of attention. Active Community Citizens through Engaged Scholarship for Sustainability (ACCESS) conducted a workshop on worm farming, led by students who shared their expertise. The eco-bricks workshop, led by Lenosa Mahapang, an artist and environmentalist, and Dr Anita Venter, a researcher and climate activist in the Centre for Development Support, captivated attendees. The session included a pre-motivational talk on the dangers of plastic pollution and highlighted the role of eco-bricks in environmental sustainability.

A particularly innovative workshop demonstrated how to create raised garden beds from recycled pallets – highlighting the opportunity to start a micro-enterprise. The workshop, presented by Katlego Mpoihi from Golukisa General Trading, is part of an initiative with the Carel du Toit School to teach learners and community partners how to build these beds. The community has a larger vision – developing maize-formed gardens, which would serve as a stimulating environment for children and contribute to food availability.

Thabo Olivier energetically also led a workshop on food security, sharing innovative ideas and practices. Notably, an attendee from last year’s event successfully applied Olivier's potato cultivation idea. In response, Olivier provided him with a bag of potatoes that has the potential to yield a harvest of 500 kg. This practical application highlighted the impactful and lasting benefits of the knowledge shared at these workshops.

Attendees were also captivated by a presentation on the production of biogas as a renewable energy source, delivered by Dr Christy Stephen, a postdoctoral research fellow in the Centre for Applied Food Sustainability and Biotechnology at CUT.

Gift of the Givers introduced the Mina Cup – a menstrual cup designed to last five years – offering a more economical and sustainable alternative to traditional sanitary products. In an effort to empower young women and end ‘period poverty’, Community Liaison Officer Kefiloe Chuene dispelled myths and spoke frankly about menstruation. According to Dr Karen Venter, Head of Service Learning in the Directorate Community Engagement, this project – part of the health and well-being initiative by ACCESS, which is driving a menstrual health campaign – would also be incorporated into the service-learning module of second-year Nursing students in the Bachelor of Nursing Programme in the School of Nursing.

"These information stalls brought unique insights and knowledge to the event," said Dr Venter.

Education and entrepreneurship

Other engaging stalls included a booth for making cast-iron fireplaces, and another offered CV writing skills. These stalls provided practical skills and knowledge applicable to various professional and personal development areas.

According to Dr Venter, the impact of the indaba stood out to her. “The workshops had a profound impact on attendees, reinforcing the UFS’ values of sustainability in various ways.”

The indaba also aligned with the UFS' Vision 130, which emphasises care for the community. By providing valuable opportunities for attendees to engage with community partners, learn about innovative practices, and explore the intersections of traditional knowledge and modern applications, the event fostered a sense of community and shared purpose. It demonstrated the university’s commitment to creating a sustainable and caring environment, both within the university and in the broader community.

News Archive

UFS Communication and Brand Management wins for the third time in the 2017 International Gold Quill Awards
2017-06-29

Description: 2017 International Gold Quill Awards Tags: 2017 International Gold Quill Awards

Lacea Loader, Director: Communication and Brand
Management and Leonie Bolleurs, Assistant Director:
Internal Communication in the same department.
The awards were presented at the Excellence
Awards Gala in Washington, D.C. on
Tuesday 13 June 2017.
Foto: Hannes Pieterse

The Department of Communication and Brand Management at the University of the Free State (UFS) has won two International Gold Quill Awards from the International Association of Business Communicators (IABC) for projects executed in 2016. “Winning two Gold Quill Awards put the entrant in the top ranks of the business communicators of the world,” said Ghrethna Kruger, IABC 2017 Quill Awards Chair South Africa.

The Department won Gold Quill Merit Awards for their entries of the publication, For such a time as this: A commemorative journey, and the communication process with prospective students through the Sound[W]right: UFS student tone and voice project.

Two Gold Quill Awards in 2017
This is the third time the department has received recognition by the IABC. In 2014, it received the Jake Wittmer Research Award, a Gold Quill Merit Award, and an Africa Gold Quill Award. In 2015 the department received an Africa Merit Award, Africa Gold Quill Merit Award, a Gold Quill Merit Award, and a Gold Quill Excellence Award. “I am very proud of the nine awards we have won over the past couple of years. Being recognised by a prestigious global association such as the IABC is a great honour. The fact that the UFS is the only tertiary education institution in the country to receive awards this year makes it even more special," said Lacea Loader, Director: Communication and Brand Management at the UFS.

With the 2017 IABC Awards the IABC has in total recognised 227 entries as world class, announcing 74 Excellence Awards and 153 Merit Awards. They represent a cross-section of public- and private-sector organisations, both large and small. This year there were 13 winners from South Africa compared to last year’s three winners.

Work reflects superior production values
Entries were evaluated against the IABC Gold Quill Awards criteria and IABC’s seven-point scale of excellence. Feedback from the IABC Gold Quill evaluators, on the publication, For such a time as this: A commemorative journey stated: “Exceptional effort and an excellent gift that celebrates your honoree and preserves school history. It demonstrates superior production values and strong images convey key messages.”

On the entry: Sound[W]right: UFS student tone and voice project, the IABC Gold Quill evaluators said: “This entry shows innovation, collaboration, persistence, generosity and strategic intent. They have accomplished much within a very limited budget, to the benefit of both the university and its students.”

“The Gold Quill Awards programme celebrates business communication’s best practices and the value professional, strategic communication programmes bring to an organisation’s bottom line, its brand and its reputation,” said Lynn Barter, ABC, MC, chair of the IABC awards committee. “Each entry is evaluated on its own merits against IABC’s Global Standard of excellence in communication. Winning a Gold Quill recognises exceptional work, innovation and creativity.

Taking communication to the next level
“Gold Quill winners represent a global community executing their responsibilities ethically and to the highest standards of the profession. These exemplary practitioners deliver high impact results for their organisations and clients, taking communication to the next level.”

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