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24 July 2024 | Story Leonie Bolleurs | Photo Supplied
2024 Community Engagement Indaba
Attendees engage with community partners at information stalls showcasing innovative sustainability practices.

The Directorate Community Engagement at the University of the Free State (UFS) held its second Community Engagement Indaba on the institution’s Bloemfontein Campus this year.

The indaba, which was attended by a group of 130 academics, students, learners, NGOs, community partners, and community members, was titled Building Self-reliance, Self-sufficiency, Self-sustainable Livelihoods for Entrepreneurship, exploring new ways of addressing poverty, unemployment, lack of resources, and encouraging entrepreneurship.

Bishop Billyboy Ramahlele, who is heading the Directorate Community Engagement, said that in challenging times where rising unemployment and poverty cast shadows over communities, he believes the theme of self-reliance, self-sufficiency, and self-sustainable living is applicable and timely; these are cornerstones of empowerment. According to him, the indaba is not just about theory, it is about action. “Together, we’ll explore practical steps, redefine our understanding of ‘JOB’ versus ‘WORK’, and unlock pathways towards entrepreneurship,” he commented.

Day one of the two-day event featured presentations on various topics. One of the speakers, Nontombi Velelo – a PhD candidate and Programme Director for the Bachelor of Social Science in the Faculty of The Humanities, addressed self-sufficiency and sustainable livelihoods. Dr Grey Magaiza, Lecturer and Head of the Community Development Programme on the UFS Qwaqwa Campus, discussed the significance of community development for societal impact. The theme of personal development and transformation was explored by Dr Rosaline Sebolao, Teaching and Learning Manager in the Faculty of The Humanities. Prof Jan Swanepoel – Associate Professor in the Department of Sustainable Food Systems and Development – presented insights on subsistence farming with livestock.

Another notable addition was a presentation by Danie Jacobs, the founder and executive director of Young Entrepreneurs Virtual Academy, who introduced the Intentional Entrepreneurial and Skills Development Ecosystem Model. He focused on an ecosystem model designed to introduce entrepreneurship to children in schools, fostering an entrepreneurial mindset from a young age up to school leavers (kids, teens and young adults). These sessions provided invaluable learning opportunities, offering attendees practical insights and knowledge that can be applied to enhance personal growth.

Personal development and health

The Central University of Technology (CUT) contributed several engaging stalls to this year's indaba. Attendees explored the potential of 3D printing, delved into innovation – with insights from Rosita Rhode, Career Development Coordinator – and gained valuable tips on CV writing skills.

Another notable presenter was Ntsiuoa Kobo, a natural herbalist from Ditlakala Organics in Tweespruit, who shared her extensive indigenous knowledge about herbs. Her display was supported by research related to indigenous knowledge, highlighting various traditional practices and their contemporary applications. In line with this presentation was the information shared by Dr Ida Manduna, an ethnobotanist at CUT, who talked about indigenous herb farming that fosters nutrition and health. Also interesting was the presentation of Wilfred Dahli from Tala Growers, who informed the attendees about cannabis cultivation and products. The Agape Foundation from Qwaqwa introduced attendees to rose hip berry juice and also shared indigenous knowledge about herbs known for their medicinal properties, including anti-fungal and anti-bacterial benefits, as well as being a rich source of vitamin C.

The event featured several workshops, which attracted a lot of attention. Active Community Citizens through Engaged Scholarship for Sustainability (ACCESS) conducted a workshop on worm farming, led by students who shared their expertise. The eco-bricks workshop, led by Lenosa Mahapang, an artist and environmentalist, and Dr Anita Venter, a researcher and climate activist in the Centre for Development Support, captivated attendees. The session included a pre-motivational talk on the dangers of plastic pollution and highlighted the role of eco-bricks in environmental sustainability.

A particularly innovative workshop demonstrated how to create raised garden beds from recycled pallets – highlighting the opportunity to start a micro-enterprise. The workshop, presented by Katlego Mpoihi from Golukisa General Trading, is part of an initiative with the Carel du Toit School to teach learners and community partners how to build these beds. The community has a larger vision – developing maize-formed gardens, which would serve as a stimulating environment for children and contribute to food availability.

Thabo Olivier energetically also led a workshop on food security, sharing innovative ideas and practices. Notably, an attendee from last year’s event successfully applied Olivier's potato cultivation idea. In response, Olivier provided him with a bag of potatoes that has the potential to yield a harvest of 500 kg. This practical application highlighted the impactful and lasting benefits of the knowledge shared at these workshops.

Attendees were also captivated by a presentation on the production of biogas as a renewable energy source, delivered by Dr Christy Stephen, a postdoctoral research fellow in the Centre for Applied Food Sustainability and Biotechnology at CUT.

Gift of the Givers introduced the Mina Cup – a menstrual cup designed to last five years – offering a more economical and sustainable alternative to traditional sanitary products. In an effort to empower young women and end ‘period poverty’, Community Liaison Officer Kefiloe Chuene dispelled myths and spoke frankly about menstruation. According to Dr Karen Venter, Head of Service Learning in the Directorate Community Engagement, this project – part of the health and well-being initiative by ACCESS, which is driving a menstrual health campaign – would also be incorporated into the service-learning module of second-year Nursing students in the Bachelor of Nursing Programme in the School of Nursing.

"These information stalls brought unique insights and knowledge to the event," said Dr Venter.

Education and entrepreneurship

Other engaging stalls included a booth for making cast-iron fireplaces, and another offered CV writing skills. These stalls provided practical skills and knowledge applicable to various professional and personal development areas.

According to Dr Venter, the impact of the indaba stood out to her. “The workshops had a profound impact on attendees, reinforcing the UFS’ values of sustainability in various ways.”

The indaba also aligned with the UFS' Vision 130, which emphasises care for the community. By providing valuable opportunities for attendees to engage with community partners, learn about innovative practices, and explore the intersections of traditional knowledge and modern applications, the event fostered a sense of community and shared purpose. It demonstrated the university’s commitment to creating a sustainable and caring environment, both within the university and in the broader community.

News Archive

UFS Communication and Brand Management receives two prestigious international awards
2015-07-07

Lelanie de Wet, Lacea Loader and Leonie Bolleurs

The Department of Communication and Brand Management at the University of the Free State (UFS) received two of the six Gold Quill Awards – that were awarded to South African companies and institutions - at the International Association of Business Communicator’s (IABC) Excellence Gala ceremony in San Francisco, US on 15 June 2015.

The awards ceremony formed part of the 2015 IABC World Conference, which took place from 14-17 June 2015. The department received a Gold Quill Excellence Award for its social media campaign, UFS #FaceOfFacebook and a Gold Quill Merit Award for the B Safe Take Action campaign.

From the 15 countries that entered, a total of 120 Gold Quill Excellence awards and 189 Gold Quill Merit awards were awarded. Other South African award winners included Barclays Africa Group Limited, Mediclinic and the Cape Peninsula University of Technology (CPUT).

This is the second year in a row that the UFS has been recognised by the IABC for its communication projects. In 2014, the department was awarded the Jake Wittmer Research Award for a Stakeholder Perception Audit conducted in February 2014. The audit was considered – by the IABC - as one of the best breakthrough strategies used by a university to measure the perceptions of its stakeholders.This made the UFS the first tertiary institution in Africa to receive the research award. The stakeholder perception audit also received an Africa Gold Quill in 2014.

"Being recognised by a global association such as the IABC for the second time, is a great honour and I am very proud of what my colleagues have achieved by entering the two campaigns. Winning the awards is a true indication of what can be done when a team of expert communicators is committed towards engaging their target audiences with campaigns that speak of quality and innovation. The fact that the UFS is one of only two tertiary education institutions in the country to receive these prestigious awards, makes it even more special," said Lacea Loader, Director: Communication and Brand Management at the UFS.

IABC World and Africa conferences 2015 

The IABC is a global membership association with a network of 12 000 members in more than 80 countries, representing many of the Global Fortune 500 companies. It serves professionals in the field of business communication, bringing together the profession’s collective disciplines.

With the theme: Changing landscape: Informing the future, the 2015 world conference was attended by over 1 200 delegates from across the world. Delegates were offered an opportunity for learning, discovering, and connecting. Loader also made a presentation entitled ‘Award-winning measurement endorses sound reputation management strategy’ at the world conference.

The department will also be receiving two Africa Gold Quill Awards from the Africa chapter of the IABC for the same campaigns on 30 July 2015 in Johannesburg.

UFS #FaceOfFacebook Campaign

The university received a Gold Quill Excellence Award for its social media campaign, UFS #FaceOfFacebook. This initiative originated in the university’s commitment to its Human Project, which sets the standard for good behaviour and care.

Lelanie de Wet, Manager: Social Media and Website Content and project leader of UFS #FaceOfFacebook, said the project was born from the need to communicate with students. Thus a virtual friend, #FaceOfFacebook, was created. “Yearly auditions are being held to choose the new face representing the UFS on Facebook. Short video clips of the #FaceOfFacebook – whether it is attending events or communicating important messages - are posted on the UFS Facebook page. The successful candidate holds the title #FaceOfFacebook for 12 months.

“When I look at a campaign such as #FaceOfFacebook, from the time it took its first tentative steps in 2013, and see how it inspired staff and students alike, my heart swells with pride. Often you can see the impact you have made only in retrospect. The ripples you send into the world will inevitably create waves,” she said.

B Safe Take Action Campaign

The B Safe Take Action campaign of the university received a Gold Quill Merit award from the IABC.

The campaign was activated in September 2013. “It targeted on- and off-campus students and staff, aiming to create social ownership of personal safety, and to raise awareness of the safety measures put in place by the university,” said Leonie Bolleurs, Manager: Internal Communication and project manager of the campaign.

The campaign looked at a number of safety aspects, focusing not only on crime but also on being safe from road accidents and stress/burnout.

It is the second time this year that the BSafe campaign has been recognised for its innovative strategy. Earlier this year it received a PRISM Award (Gold) from the Public Relations Institute of Southern Africa (PRISA). The annual PRISM Awards are about recognising and celebrating great public relations campaigns.

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