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24 July 2024 | Story Leonie Bolleurs | Photo Supplied
2024 Community Engagement Indaba
Attendees engage with community partners at information stalls showcasing innovative sustainability practices.

The Directorate Community Engagement at the University of the Free State (UFS) held its second Community Engagement Indaba on the institution’s Bloemfontein Campus this year.

The indaba, which was attended by a group of 130 academics, students, learners, NGOs, community partners, and community members, was titled Building Self-reliance, Self-sufficiency, Self-sustainable Livelihoods for Entrepreneurship, exploring new ways of addressing poverty, unemployment, lack of resources, and encouraging entrepreneurship.

Bishop Billyboy Ramahlele, who is heading the Directorate Community Engagement, said that in challenging times where rising unemployment and poverty cast shadows over communities, he believes the theme of self-reliance, self-sufficiency, and self-sustainable living is applicable and timely; these are cornerstones of empowerment. According to him, the indaba is not just about theory, it is about action. “Together, we’ll explore practical steps, redefine our understanding of ‘JOB’ versus ‘WORK’, and unlock pathways towards entrepreneurship,” he commented.

Day one of the two-day event featured presentations on various topics. One of the speakers, Nontombi Velelo – a PhD candidate and Programme Director for the Bachelor of Social Science in the Faculty of The Humanities, addressed self-sufficiency and sustainable livelihoods. Dr Grey Magaiza, Lecturer and Head of the Community Development Programme on the UFS Qwaqwa Campus, discussed the significance of community development for societal impact. The theme of personal development and transformation was explored by Dr Rosaline Sebolao, Teaching and Learning Manager in the Faculty of The Humanities. Prof Jan Swanepoel – Associate Professor in the Department of Sustainable Food Systems and Development – presented insights on subsistence farming with livestock.

Another notable addition was a presentation by Danie Jacobs, the founder and executive director of Young Entrepreneurs Virtual Academy, who introduced the Intentional Entrepreneurial and Skills Development Ecosystem Model. He focused on an ecosystem model designed to introduce entrepreneurship to children in schools, fostering an entrepreneurial mindset from a young age up to school leavers (kids, teens and young adults). These sessions provided invaluable learning opportunities, offering attendees practical insights and knowledge that can be applied to enhance personal growth.

Personal development and health

The Central University of Technology (CUT) contributed several engaging stalls to this year's indaba. Attendees explored the potential of 3D printing, delved into innovation – with insights from Rosita Rhode, Career Development Coordinator – and gained valuable tips on CV writing skills.

Another notable presenter was Ntsiuoa Kobo, a natural herbalist from Ditlakala Organics in Tweespruit, who shared her extensive indigenous knowledge about herbs. Her display was supported by research related to indigenous knowledge, highlighting various traditional practices and their contemporary applications. In line with this presentation was the information shared by Dr Ida Manduna, an ethnobotanist at CUT, who talked about indigenous herb farming that fosters nutrition and health. Also interesting was the presentation of Wilfred Dahli from Tala Growers, who informed the attendees about cannabis cultivation and products. The Agape Foundation from Qwaqwa introduced attendees to rose hip berry juice and also shared indigenous knowledge about herbs known for their medicinal properties, including anti-fungal and anti-bacterial benefits, as well as being a rich source of vitamin C.

The event featured several workshops, which attracted a lot of attention. Active Community Citizens through Engaged Scholarship for Sustainability (ACCESS) conducted a workshop on worm farming, led by students who shared their expertise. The eco-bricks workshop, led by Lenosa Mahapang, an artist and environmentalist, and Dr Anita Venter, a researcher and climate activist in the Centre for Development Support, captivated attendees. The session included a pre-motivational talk on the dangers of plastic pollution and highlighted the role of eco-bricks in environmental sustainability.

A particularly innovative workshop demonstrated how to create raised garden beds from recycled pallets – highlighting the opportunity to start a micro-enterprise. The workshop, presented by Katlego Mpoihi from Golukisa General Trading, is part of an initiative with the Carel du Toit School to teach learners and community partners how to build these beds. The community has a larger vision – developing maize-formed gardens, which would serve as a stimulating environment for children and contribute to food availability.

Thabo Olivier energetically also led a workshop on food security, sharing innovative ideas and practices. Notably, an attendee from last year’s event successfully applied Olivier's potato cultivation idea. In response, Olivier provided him with a bag of potatoes that has the potential to yield a harvest of 500 kg. This practical application highlighted the impactful and lasting benefits of the knowledge shared at these workshops.

Attendees were also captivated by a presentation on the production of biogas as a renewable energy source, delivered by Dr Christy Stephen, a postdoctoral research fellow in the Centre for Applied Food Sustainability and Biotechnology at CUT.

Gift of the Givers introduced the Mina Cup – a menstrual cup designed to last five years – offering a more economical and sustainable alternative to traditional sanitary products. In an effort to empower young women and end ‘period poverty’, Community Liaison Officer Kefiloe Chuene dispelled myths and spoke frankly about menstruation. According to Dr Karen Venter, Head of Service Learning in the Directorate Community Engagement, this project – part of the health and well-being initiative by ACCESS, which is driving a menstrual health campaign – would also be incorporated into the service-learning module of second-year Nursing students in the Bachelor of Nursing Programme in the School of Nursing.

"These information stalls brought unique insights and knowledge to the event," said Dr Venter.

Education and entrepreneurship

Other engaging stalls included a booth for making cast-iron fireplaces, and another offered CV writing skills. These stalls provided practical skills and knowledge applicable to various professional and personal development areas.

According to Dr Venter, the impact of the indaba stood out to her. “The workshops had a profound impact on attendees, reinforcing the UFS’ values of sustainability in various ways.”

The indaba also aligned with the UFS' Vision 130, which emphasises care for the community. By providing valuable opportunities for attendees to engage with community partners, learn about innovative practices, and explore the intersections of traditional knowledge and modern applications, the event fostered a sense of community and shared purpose. It demonstrated the university’s commitment to creating a sustainable and caring environment, both within the university and in the broader community.

News Archive

Business Management students scoop Tata Africa Scholarship awards
2016-12-09

Description: Tata Africa Tags: Tata Africa 

From left: Mr Harneet Luther, Nomcebo Langa
(first-place winner), Palesa Makhetha and Dr Johan van Zyl.

Tata Africa celebrated the class of 2016 of the Department of Business Management at the University of the Free State (UFS) on 1 December 2016 on the Bloemfontein Campus. As part of the company’s Postgraduate Scholarship Programme, 11 academically and financially deserving students will have their postgraduate studies sponsored in 2017.

The scholarship programme was initiated by the Department of Business Management in 2012, in collaboration with Tata Africa. The aim is to provide final-year Strategic Marketing students an opportunity to apply their theoretical knowledge by developing practical marketing strategies for any one of the Tata Group companies operating in Africa.

Students were invited to present their ideas to a panel of UFS and Tata Africa representatives, who selected the category winners. The categories were for the Tata Bakkies, Jaguar vehicles, Tata Chemicals in Magadi, Kenya, and Land Rover vehicles, intended to enhance the business’ competitive edge. The top three winners were Nomcebo Langa, Internal Marketing; Johan Nel, #OutPaceThis campaign; and Jesse Heath, Entrepreneurial Development campaign.

Topics covered by the students include target market identification, development of practical marketing strategies (digital and traditional), service strategies, experiential campaigns and application design.  The Executive Director of Tata Africa Holdings, Mr Len Brand, said, “In the course of change in Africa and South Africa, in particular, we are very honoured to inspire young minds to bring innovative marketing solutions to the Tata business. We hope that their creativity will also inspire innovations in business, government, and civil society that will ultimately sell South Africa and Africa as good investment destinations.”  

Dr Johan van Zyl from the Centre for Development Support congratulated the winners and encouraged them to continue on the path of augmenting creativity in business. In presenting the awards, Executive Director of Tata Automobile Corporation SA, Mr Harneet Luther, spoke of the origins of the Tata company, its vision and the level of innovation that its founders had, which was necessary in propelling it to where it is today. He commended the students for their outstanding performance and innovative campaigns. Since 2006, over 250 scholarships have been awarded through the University of the Free State, the University of KwaZulu-Natal and Wits University.

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