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25 June 2024 | Story Martinette Brits | Photo Carine van Zyl
OVK Innovation Competition Gala Event 2024
The prize winners at the gala evening of the OVK Innovation Competition on 13 June 2024. From the left, in front: Emily Segame, Sophia Mekhoe, Sarah Lenong, Maserame Sebonyane, Ntabiseng Ndabeni. At the back: Elizabeth Mnwana, Carlize van Zyl (winner of the competition), Carien Vorster, Jana Vermaas, Doretha Jacobs, and Nelly Olayi.

The University of the Free State (UFS) Wool Wise Community Project was recognised for its innovative use of wool, receiving accolades at the OVK Innovation Competition held in conjunction with the Karoo Winter Wool Festival in Middelburg from 13–16 June 2024.According to Carien Vorster, project manager from the Department of Sustainable Food Systems and Development, participants were tasked with crafting practical items from wool. Their creativity shone through in their design of a lampshade, earning them second place. Doretha Jacobs, a lecturer in the Department of Sustainable Food Systems and Development, focused on making felt from Dorper fibre, noting that while Dorper sheep are primarily bred for meat, they sought to repurpose fibres that would otherwise be discarded.

The team achieved third place with their cushion, featuring a front made entirely of merino wool felt and a back crafted from upholstery fabric. “Each cushion contains a 100% duck feather inner, and their uniqueness lies in the hand-dyed wool and hand-placed designs on each felt piece,” explains Vorster.

Other notable entries from different teams included a duvet inner, shoe insoles, and oven gloves. The top prize went to a hand-felted coat.

Community project empowers local women in wool craft

The UFS Wool Wise Community Project originated as a spin-off from the Regional Universities Forum for Capacity Building (Ruforum) project, initiated in 2019 by the UFS Department for Sustainable Food Systems and Development.

According to Vorster, the Ruforum project encompasses various components such as research, farmer support, and community development, with a particular emphasis on community upliftment programmes. "Since 2019, we have conducted numerous wool workshops and training sessions where local women have participated to learn about wool processing," she explains.

"From these events, we identified women who are now integral to our programme. Their skills range from sewing, felt making, and hand embroidery, to knitting."

The project features eight women who create diverse products from scratch: Elizabeth Mnwana, Emily Segame, Georgina Collins, Maserame Sebonyane, Nelly Olayi, Sarah Lenong, Sophia Mekhoe, and Ntabiseng Ndabeni.

She emphasises that the project also manufactures conference bags for various events and stands as one of UFS's most successful community initiatives. "Ultimately, this project has the potential to become self-sustaining, with proceeds supporting the salaries of the eight women," Vorster concludes.

Competition boosts visibility and market reach

Participating in initiatives like the OVK Innovation Competition motivates them to stay current and benchmark their efforts against other businesses or individuals involved in felt product creation.

"Winning a competition can also significantly uplift team morale," remarks Vorster.

"Securing second and third place in this competition translates to increased visibility and marketing opportunities for us. This is crucial as we aim to expand our market reach and establish a sustainable income stream for the project," she concludes.

News Archive

UFS Communication and Brand Management Department once again honoured for ground-breaking communication work
2016-04-29

Description: Martie en Leonie award Tags: Martie en Leonie award

The UFS was announced as winner in the internal communication category of the African Excellence Award after entering the B Safe Take Action campaign. The university also received a Gold Award at the 2016 PRISM Awards. Here are Martie Nortjé, Assistant Director: Communication and Brand Management, and Leonie Bolleurs, Assistant Director: Internal Communication, from the University of the Free State.
Photo: Hannes Pieterse

Within a week, the Department of Communication and Brand Management at the University of the Free State brought home two gold awards. In April this year, the department was announced as winner in the Internal Communication Category of the African Excellence Awards for the B Safe Take Action campaign. They also received Gold at the 2016 PRISM Awards for the KovsieGear entry.
 
PRISM Award for the UFS KovsieGear shop
 
Martie Nortjé, Assistant Director: Branding and Merchandise, attended the PRISM Award function in Johannesburg where she received the Gold award for the UFS KovsieGear shop for the best entry in the corporate communication category. This is the second consecutive year that the department received Gold at the PRISM Awards. Last year, the department received Gold for the B Safe Take Action campaign.
 
The idea for a university-owned shop was initiated in 2013. Launched in January 2014, KovsieGear is used to strengthen the brand and creating a sense of ownership among all stakeholders. The KovsieGear team is grateful for the continuous support of staff and students, as well as alumni.
 
The PRISM awards of the Public Relations Institute of Southern Africa (PRISA) are Africa’s most sought-after award in the public relations industry, and are presented to public relations and communication professionals who have incorporated strategy, creativity, and professionalism successfully into public relations and communication programmes and strategies, showcasing a successful public relations campaign.
 
African Excellence Award for B Safe Take Action Campaign
 
The B Safe Take Action campaign also received an award recently at a gala event hosted by the African Excellence Awards in Cape Town. Leonie Bolleurs, Project Manager of the B Safe Take Action campaign, received the award on behalf of the university.
 
It is of cardinal importance for the university that its students, staff, and assets are safe. Once again, this award demonstrates that the university is serious about the safety of its staff and students. This is especially so, since it is the objective of the campaign to develop a culture of safety awareness in students and staff alike.
 
The hosts of the African Excellence Awards are The Communication Director, the magazine for Corporate Communications and Public Relations (PR) in Europe, which enjoys worldwide distribution. According to Rudolf Hetzel, Chairman of the jury and publisher of The Communication Director, the African Excellence Awards are an opportunity for all those working in the field of PR and communications throughout Africa to come together, and honour ground-breaking communication campaigns and projects.
 
Quality work
 
“I am extremely proud of the Communication and Brand Management team for performing excellently once again in national and continental awards programmes. The awards are a good benchmark for the quality and standard of the work we produce,” said Lacea Loader, Director of the Department of Communication and Brand Management.  
 
In the past two years, the department also received other awards for their work. This include:
-    UFS #FaceOfFacebook campaign received a Gold Quill Excellence Award from the International Association for Business Communicators (IABC), both internationally and in the Africa region.
-    B Safe Take Action campaign received a Gold Quill Merit Award from the IABC, both internationally and in the Africa region.
-    UFS #FaceOfFacebook campaign received a Bronze Stevie Award from the International Business Awards (IBA).
-    B Safe Take Action campaign received a Bronze Stevie Award from the IBA.
-    #UFStoday Facebook campaign received a Merit Award from Marketing Advancement Communication in Education (MACE).
-    The NSFAS awareness campaign received a Merit Award from MACE.
 

 

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