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31 May 2024 | Story Valentino Ndaba | Photo Matome Mokoena
Global Citizenship
Distinguished speakers and scholars gathered at the University of the Free State to discuss global citizenship and the transformative role of African higher education in celebration of Africa Day.

The University of the Free State (UFS) recently hosted a compelling event at its Bloemfontein Campus in celebration of Africa Day. Under the theme “World Citizenship and African Higher Education: Preparing Students for a Connected World”, the gathering, organised by the Office for International Affairs, brought together distinguished speakers and scholars to explore the significance of Africa Day and the pivotal role of African institutions of higher learning in shaping a global mindset.

In his opening address, Prof Francis Petersen, Vice-Chancellor and Principal of the UFS, emphasised the importance of commemorating Africa Day as a means to honour the continent's history, celebrate its diversity, and reaffirm commitments to unity, peace, and progress in Africa. “Events of this nature remind us that Africa is rising and increasingly claiming its rightful place as a thought and leadership influencer in the global community of nations. How we, as the UFS, embrace this as an opportunity for innovation and impact is of critical importance to our institutional vision, which we call Vision 130, setting out our collective intent to the year 2034, when the university will mark the 130th anniversary of its founding,” he added.

Addressing inequality and colonial legacies

A panel discussion featuring prominent speakers delved into critical issues affecting African society and higher education. Advocate Thando Gumede, a respected human rights and feminist activist, passionately advocated for substantive equality and the dismantling of systemic barriers to empower black women in society, with a particular focus on academic institutions. Gumede emphasised the persistent issues facing African women and girls, particularly black women, in the economy and leadership roles. “It’s now 2024, and yet a black government has purposefully and intentionally failed to meaningfully address the laws, systems, and colonial ideologies that ultimately led to the socioeconomic and political paralysis and violation of African women and girls today, especially black women within the economy and roles of leadership,” she asserted.

She further elaborated on the metaphor of tiptoeing around a house, symbolising the cautious and ineffective efforts to address these deep-seated issues. Advocate Gumede’s call to action was clear: "We have been tiptoeing in this house for 30 years, not wanting to bump the nice transparent vases around the house. We have been silently tiptoeing around this house so as to not wake up the masters. We have been unable to breathe in this house because we have been giving excessive amounts of oxygen to those who don't need it as much as we do. And so, what I'm trying to say is that unless we are willing to tear the entire house down and smash the foundation that it once stood on, there ain’t nothing going to change. Folks, we need to destroy the house and go build something new somewhere else."

Decolonising academic discourse and promoting inclusivity

Other panelists included Prof Itumeleng Mosala, an academic specialising in theology and religious studies, who passionately highlighted the need to decolonise theological discourse and challenge Eurocentric narratives for a more inclusive academic environment. Additionally, Prof Vasu Reddy, Vice-Chancellor: Research and Internationalisation of the UFS, stressed the value of embracing diverse perspectives and knowledge systems to cultivate critical thinking and intercultural understanding among students.

Promoting social justice through higher education

Dr Phethiwe Matutu, CEO of Universities South Africa (USAf), spoke about the pivotal role of higher education institutions in promoting social justice through global engagement and addressing historical injustices to build a more equitable society. “Success in higher education hinges on multiple components, including access, resources, and the integration of indigenous knowledge systems. Embracing indigenous knowledge is vital not only for cultural affirmation but also for global advancement, with numerous universities and organisations making significant strides in this area.”

“Pedagogies that promote social justice, such as peer learning and reflective teaching, are essential. These methods validate students' knowledge and encourage comprehensive learning. The Ubuntu pedagogy, which emphasises care, collaboration, and language, is particularly affirming and relevant in advancing education,” she added.

Towards equity and renewal

Three recommendations were proposed for consideration: undoing the residue of colonial leadership ethos, leveraging African knowledge systems in education, and continuously questioning and reflecting on practices to ensure alignment with values and genuine progress.As the event concluded, Prof Petersen urged attendees to reflect on the insights shared and consider their roles in driving positive change within their communities and institutions. The UFS Africa Day event served as a platform for robust discourse on advancing global citizenship and African higher education, reaffirming the institution's commitment to excellence, inclusivity, and the pursuit of knowledge for societal transformation.

News Archive

Business Management students scoop Tata Africa Scholarship awards
2016-12-09

Description: Tata Africa Tags: Tata Africa 

From left: Mr Harneet Luther, Nomcebo Langa
(first-place winner), Palesa Makhetha and Dr Johan van Zyl.

Tata Africa celebrated the class of 2016 of the Department of Business Management at the University of the Free State (UFS) on 1 December 2016 on the Bloemfontein Campus. As part of the company’s Postgraduate Scholarship Programme, 11 academically and financially deserving students will have their postgraduate studies sponsored in 2017.

The scholarship programme was initiated by the Department of Business Management in 2012, in collaboration with Tata Africa. The aim is to provide final-year Strategic Marketing students an opportunity to apply their theoretical knowledge by developing practical marketing strategies for any one of the Tata Group companies operating in Africa.

Students were invited to present their ideas to a panel of UFS and Tata Africa representatives, who selected the category winners. The categories were for the Tata Bakkies, Jaguar vehicles, Tata Chemicals in Magadi, Kenya, and Land Rover vehicles, intended to enhance the business’ competitive edge. The top three winners were Nomcebo Langa, Internal Marketing; Johan Nel, #OutPaceThis campaign; and Jesse Heath, Entrepreneurial Development campaign.

Topics covered by the students include target market identification, development of practical marketing strategies (digital and traditional), service strategies, experiential campaigns and application design.  The Executive Director of Tata Africa Holdings, Mr Len Brand, said, “In the course of change in Africa and South Africa, in particular, we are very honoured to inspire young minds to bring innovative marketing solutions to the Tata business. We hope that their creativity will also inspire innovations in business, government, and civil society that will ultimately sell South Africa and Africa as good investment destinations.”  

Dr Johan van Zyl from the Centre for Development Support congratulated the winners and encouraged them to continue on the path of augmenting creativity in business. In presenting the awards, Executive Director of Tata Automobile Corporation SA, Mr Harneet Luther, spoke of the origins of the Tata company, its vision and the level of innovation that its founders had, which was necessary in propelling it to where it is today. He commended the students for their outstanding performance and innovative campaigns. Since 2006, over 250 scholarships have been awarded through the University of the Free State, the University of KwaZulu-Natal and Wits University.

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