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10 May 2024 | Story Leonie Bolleurs | Photo supplied
Maureen Maisiri - Keynote Speaker PhD Candidate UFS
Delivering the keynote address at the first PhD Colloquium in Disaster Risk Management and Climate Change Adaption, Maureen Maisiri said that it is important to stop taking approaches that do not include people affected by disasters and climate change.

In the midst of South Africa's complex socioeconomic challenges, including poverty, food insecurity, and environmental degradation, a study tiled: Nature-based solutions practices: implications on farm performance, sustainable environment, poverty reduction and food security among South African households? explores the potential of nature-based solutions (NBS) to address these pressing issues. Focused on disaster risk management and climate change adaptation, this study examines the adoption of NBS and its impact on environmental sustainability, agricultural productivity, and community resilience. Collins Okolie aims to offer valuable insights for policy makers, farmers, and communities by investigating the viability of NBS as a strategy for mitigating disaster risk and managing climate change. His work emphasises the importance of raising awareness about NBS and its transformative potential in enhancing farm performance, food security, and poverty reduction.

This study was one of a number of studies discussed during the first three-day PhD Colloquium in Disaster Risk Management and Climate Change Adaptation hosted by the Disaster Management Training and Education Centre for Africa (DiMTEC) at the University of the Free State (UFS).

Becoming a centre of excellence

According to Dr Olivia Kunguma, Lecturer in DiMTEC who acted as chair, the colloquium was inspired by DiMTEC’s vision to become a centre of excellence. It aimed to support PhD candidates and find solutions and recommendations for the increasing incidents and declared disasters in Africa. She added that the colloquium was also the centre’s way of contributing to the achievement of global targets, such as the Sendai Framework for Disaster Risk Reduction 2015-2030 priorities, the Paris Climate Change Agreement of 2015, and the Sustainable Development Goals.

Among the more than 80 delegates who attended the colloquium were key stakeholders in disaster management, including representatives from the National Disaster Management Centre and the Gauteng Provincial Disaster Management Centre, in addition to the PhD candidates. The event also received support from UFS research structures, including the Directorate Research Development represented by its Director, Dr Glen Taylor, and the Faculty of Natural and Agricultural Sciences, represented by the Dean, Prof Paul Oberholster. External stakeholders in attendance included Counsellor Lulama Titi-Odili, the Deputy Mayor of the Mangaung Metropolitan Municipality, and Khotso Tsotsotso, the acting Head of the Old Mutual Foundation. The event was also sponsored by the Old Mutual Foundation, the Gauteng Provincial Disaster Management Centre, and the National Disaster Management Centre. “Having the Old Mutual Foundation as the primary sponsor is exciting for the disaster management fraternity, as it will see insurance companies take a growing interest in disaster risk management, resilience building, and climate change adaptation,” said Dr Kunguma.

Dr Kunguma pointed out the excitement and productive engagement between the audience and the PhD candidates as a particular highlight of the event. She emphasised the rigorous and scientific feedback received by the candidates, allowing them to reflect on their research motivation, perspectives, and future implications. The event provided an invaluable opportunity for PhD candidates to receive practical, social, and scientific feedback from both research experts and industry professionals. Dr Kunguma remarked, “The feedback and engagements have improved their work, and sharpened their presentation skills and confidence in their work and in themselves.”

Additionally, the initiative provoked praise from the Deputy Mayor, who underlined her role in advocating for increased funding for disaster management. Counsellor Titi-Odili stressed the importance of budgeting sufficiently for disasters. She acknowledged that disasters often originate at the local level and advocated for adjustments in the disaster declaration process. She also proposed the involvement of interns or graduates in government disaster management efforts.

Jurgens Dyssel from the National Disaster Management Centre also provided his input on the value of this initiative. He indicated that such a platform brings new knowledge that should be aligned with industry needs for translation into community impact. He suggested that the colloquium be aligned with the National Disaster Management Research Agenda, a repository for all research in disaster and climate studies.

Tshepo Motlhale, Chief Director of the Gauteng Provincial Disaster Management Centre, added that the colloquium is an innovative platform for diversifying all aspects of interventions and creating a space to enhance partnerships and collaborations to come up with solutions.

Blended systematic and sustainable solutions

Giving a voice to the PhD candidates was Maureen Maisiri, who was also appointed as the keynote speaker for this event. According to her, there is a need to create blended systematic and sustainable solutions and to stop taking approaches that do not include people affected by disasters and climate change. Maisiri encouraged fellow PhD candidates to work in teams, to appreciate diversity, and to be disciplined.

In the panel discussion on My PhD journey and contribution to Disaster Risk Management and Climate Change Adaptation, the work of Daizy Nalwamba and Zukiswa Poto investigated critical aspects of disaster risk management and climate change adaptation. Nalwamba's study in Zambia explored the effectiveness of environmental education in promoting sustainable practices, revealing gaps between knowledge and practical application. Meanwhile, Poto's research in South Africa highlighted the need to prioritise economic resilience in disaster management legislation, advocating for proactive measures to support business continuity and community resilience.

News Archive

Code-switching, tokenism and consumerism in print advertising
2014-10-27

Code-switching, linguistic tokenism and modern consumerism in contemporary South African print advertising. This is the current research focus of two lecturers from the Faculty of the Humanities at the UFS, Prof Angelique van Niekerk and Dr Thinus Conradie.

The act of switching between two or more languages is replete with socio-cultural meaning, and can be deployed to advance numerous communicative strategies, including attempts at signalling cultural familiarity and group affiliation (Chung 2006).

For advertising purposes, Fairclough’s (1989) seminal work on the ideological functions of language remark on the usefulness of code-switching as a means of fostering an advertiser-audience relationship that is conducive to persuasion. In advertising, code-switching is a valuable means with which a brand may be invested with a range of positive associations. In English-dominated media, these associations derive from pre-existing connotations that target audiences already hold for a particular (non-English) language. Where exclusivity and taste, for example, are associated with a particular European language (such as French), advertising may use this languages to invest the advertised brand with a sense of exclusivity and taste.

In addition, empirical experiments with sample audiences (in the field of consumer research) suggest that switching from English to the first language of the target audience, is liable to yield positive results in terms of purchase intentions (Bishop and Peterson 2011). This effect is enhanced under the influence of modern consumerism, in which consumption is linked to the performance of identity and ‘[b]rands are more than just products; they are statements of affiliation and belonging’ (Ngwenya 2011, 2; cf. Nuttall 2004; Jones 2013).

In South African print magazines, where the hegemony of English remains largely uncontested, incorporating components of indigenous languages and Afrikaans may similarly be exploited for commercial ends. Our analysis suggests that the most prevalent form of code-switching from English to indigenous South African languages represents what we have coded as linguistic tokenism. That is, in comparison with the more expansive use of both Afrikaans and foreign languages (such as French), code-switching is used in a more limited manner, and mainly to presuppose community and solidarity with first-language speakers of indigenous languages. In cases of English-to-Afrikaans code-switching, our findings echo the trends observed for languages such as French and German. That is, the language is exploited for pre-existing associations. However, in contrast with French (often associated with prestige) and German (often associated with technical precision), Afrikaans is used to invoke cultural stereotypes, notably a self-satirical celebration of Afrikaner backwardness and/or lack of refinement that is often interpolated with hyper-masculinity.

References


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