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18 November 2024 | Story Nicolle Loader and Rudi Swart | Photo Supplied
Centre for Mineral Biogeochemistry
The team from the UFS who assisted with the Tritech National Science and Technology Fair. Back, from left, Prof Johan Venter, Dr Ernie Langner, Dr Litheko Nkabiti, Dr Rudi Swart, all from the Department of Chemistry; Vuyelwa Nkoi, Department of Sustainable Food Systems and Development; Dr Mariana Erasmus and Ouma Ngoepe from the CMBG. Front, from left, Khezwo Nematshema, Department of Sustainable Food Systems and Development; Dr Dumisani Kama, Department from Chemistry; Muhammad Sallie, CMBG; Shahiëda Cloete, SFSD; Nicolle Loader, CMBG; and Mellisa Pringle (Lasec)

The Centre for Mineral Biogeochemistry (CMBG) at the University of the Free State’s (UFS) support and partnership of the Tritech National Science and Technology Fair reached new heights this year with the event set to be featured in a new television series.

CMBG has been a proud sponsor and partner of the Tritech National Science and Technology Fair for the past four years. Established in 2008, Tritech is a renowned competition that allows Grade 7 to Grade 12 learners from across South Africa to showcase their research abilities. The Tritech National Science Competition serves as a beacon of opportunity for young minds, fostering their passion for scientific exploration and igniting their curiosity. It is designed to enhance scientific literacy, encourage innovation, and nurture the next generation of scientists and inventors.

“The CMBG has consistently demonstrated its commitment to promoting education and empowering young individuals. As a result, we have partnered with Tritech since 2021, and I believe that this partnership has opened new doors and possibilities for our young scientists. We are incredibly honoured to be part of such a dynamic and inspiring environment,” said Dr Mariana Erasmus, Vice Director: CMBG and Tritech EXCO member.

Power of science and technology

According to Dr Erasmus, at the CMBG, they believe in the power of science and technology to transform our world. Their involvement in this event aligns perfectly with the centre’s commitment to fostering innovation, encouraging critical thinking, and nurturing the next generation of scientists and innovators.

“We are excited about the opportunities Tritech presents to the university to engage with cutting-edge projects, to exchange ideas, and build lasting collaborations. The spirit of curiosity and exploration that Tritech embodies is exactly what drives our institution’s mission forward.”

In addition to assisting with the judging of projects during the National Science Competition at the Merensky Agricultural Academy in Tzaneen, the CMBG presents a fun but intellectually stimulating activity, showcasing various STEM-related disciplines that UFS offers to inspire students from across South Africa to celebrate scientific discovery. Each year, the CMBG collaborates with a different department for these activities, and this year, in October 2024, the collaboration was with the UFS Department of Chemistry.

‘Science Olympics’

The theme for Tritech 2024 was “Science Olympics”, and after the formalities of the project presentations were completed, the fair kicked off with a grand procession led by bearers of flaming torches and flags reminiscent of Olympic ceremonies. “Learners marched proudly, symbolising their commitment to science, with representatives from UFS and Tritech EXCO leading the way, an unforgettable visual display honoured the learners’ passion for exploration,” said Dr Erasmus.

The event transitioned into a video presentation explaining the misuse of performance-enhancing drugs in sports, followed by interactive activities focused on analysing possible doping agents. Thereafter, the UFS team guided learners through hands-on experiments, demonstrating the science behind identifying performance-enhancing drugs. Through engaging, real-world applications, learners were not only able to detect these substances but quantify their findings, making the learning experience both fun and educational.

As the night closed, the Chemistry team mesmerised the audience with a ‘magic show’. Explosions of colour, booming sounds, and flashes of light filled the sky, leaving everyone in awe. The show combined entertainment and chemistry, showcasing the wonders of science through spectacular reactions.

On TV

The fair concluded the next day with activities like kart building and livestock showcases, ending with a prize-giving ceremony to reward the learners for their hard work throughout the year. Adding to the excitement, the event is set to be featured in a new television series, with the pilot episode filmed during the weekend of Tritech Nationals 2024.

“The series promises to bring the Tritech experience to life for a wider audience, aiming to capture the incredible spirit, creativity, and innovation that defines Tritech. It will be an incredible opportunity to gain recognition, inspire others, and highlight the importance of science and technology in solving real-world challenges,” Dr Erasmus concluded.

This year’s fair was a celebration of knowledge, creativity, and the endless possibilities of science, leaving a lasting impact on all who attended.

News Archive

Code-switching, tokenism and consumerism in print advertising
2014-10-27

Code-switching, linguistic tokenism and modern consumerism in contemporary South African print advertising. This is the current research focus of two lecturers from the Faculty of the Humanities at the UFS, Prof Angelique van Niekerk and Dr Thinus Conradie.

The act of switching between two or more languages is replete with socio-cultural meaning, and can be deployed to advance numerous communicative strategies, including attempts at signalling cultural familiarity and group affiliation (Chung 2006).

For advertising purposes, Fairclough’s (1989) seminal work on the ideological functions of language remark on the usefulness of code-switching as a means of fostering an advertiser-audience relationship that is conducive to persuasion. In advertising, code-switching is a valuable means with which a brand may be invested with a range of positive associations. In English-dominated media, these associations derive from pre-existing connotations that target audiences already hold for a particular (non-English) language. Where exclusivity and taste, for example, are associated with a particular European language (such as French), advertising may use this languages to invest the advertised brand with a sense of exclusivity and taste.

In addition, empirical experiments with sample audiences (in the field of consumer research) suggest that switching from English to the first language of the target audience, is liable to yield positive results in terms of purchase intentions (Bishop and Peterson 2011). This effect is enhanced under the influence of modern consumerism, in which consumption is linked to the performance of identity and ‘[b]rands are more than just products; they are statements of affiliation and belonging’ (Ngwenya 2011, 2; cf. Nuttall 2004; Jones 2013).

In South African print magazines, where the hegemony of English remains largely uncontested, incorporating components of indigenous languages and Afrikaans may similarly be exploited for commercial ends. Our analysis suggests that the most prevalent form of code-switching from English to indigenous South African languages represents what we have coded as linguistic tokenism. That is, in comparison with the more expansive use of both Afrikaans and foreign languages (such as French), code-switching is used in a more limited manner, and mainly to presuppose community and solidarity with first-language speakers of indigenous languages. In cases of English-to-Afrikaans code-switching, our findings echo the trends observed for languages such as French and German. That is, the language is exploited for pre-existing associations. However, in contrast with French (often associated with prestige) and German (often associated with technical precision), Afrikaans is used to invoke cultural stereotypes, notably a self-satirical celebration of Afrikaner backwardness and/or lack of refinement that is often interpolated with hyper-masculinity.

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